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Mobile marketing within games
[Staff Reporter] Games. Who needs them? Whiling away the hours with a fresh title beats stress, keeps the mind occupied and gives your fingers a break from frantically texting. Mobile marketing is highly prevalent in some of the top gaming titles out there, with banner ads running across the more popular ones. 8 Feb 2012 13:22
InMobi focuses on Africa
InMobi, the global independent mobile advertising network, has made strategic moves to confirm its focus on the African continent. Isis Nyong'o, vice president and managing director for Africa said "InMobi is investing to grow and enhance our presence in Africa". 7 Feb 2012 12:08


Partnerships confirmed for Mobile Web East Africa 2012
UK based company, All Amber last week officially announced that partnerships have been confirmed with two organisations in the East Africa technology ecosystem for Mobile Web East Africa 2012, which takes place in Nairobi, Kenya on 22-23 February 2012. 6 Feb 2012 11:08
Do smartphones alter our thinking?
[Reshaad Sha] It's no secret that the mobile phone environment has shown incredible growth globally. The technology has evolved into an indispensable tool that is swiftly changing the way we do business and relate to one another. In Africa, mobile networks have proven the most financially viable answer to the logistically difficult and expensive process of laying physical telephone and data networks. 6 Feb 2012 10:38
Media grows despite challenges
[Gregory Gondwe: @Kalipochi] In a report released by the Civic and Political Space Platform (CPSP), a group of civil society organisations in Malawi, it was established that the media in Malawi has had positive growth over the last two years, despite numerous challenges which almost derailed its progress. 2 Feb 2012 12:34


A role for media agencies in solving the modern media blur
[Herman Manson: @marklives] London-based media company PHD Worldwide, a part of the Omnicom Media Group, recently stepped up its investment in the South African market with its purchase of a 70% shareholding in strategic media planning company page three. [video] 2 Feb 2012 10:31
Why social media should matter to the mobile marketer
[Staff Reporter] Social media adores mobile marketing. There is almost a 99% chance that the same users who browse your mobile site, have a social media account. With social networking, you can gain an immense audience from a very small audience (if you play your cards right). Follow these steps to begin to benefit from the wonders of combining social media with mobile marketing. 1 Feb 2012 15:33
Airtel Money launches in Uganda
Airtel Uganda yesterday launched its mobile money platform named Airtel Money. The service provides consumers with convenient access to affordable and innovative financial services through their mobile phones. 1 Feb 2012 10:11
Ghana: MTN renews Ericsson as managed services partner
MTN, the telecommunications company with a presence in 21 countries in Africa and the Middle East, have announced the extension of its managed services agreement with Ericsson for operation in Ghana. 31 Jan 2012 13:36
Spinlet celebrated at Midem 2012
The launch of Spinlet, Africa's digital distribution service was celebrated this week at Midem 2012, in Cannes, France. The service is expected to debut within Africa this February with over 200 000 tracks, making it the largest platform for music discovery throughout Africa. 31 Jan 2012 10:14
Bharti Airtel issues statement following judgement
In the Federal High Court of Nigeria, the honorable Justice Shuaib, handed down judgment in the matter between Econet Wireless Ltd (EWL) vs. Bharti Airtel Nigeria Limited. Bharti Airtel has since issued a statement to the media. 30 Jan 2012 13:39
Can telcom industry solve Africa's power problems?
[Peter Karaszi] Africa is plagued by unreliable, intermittent and often non-existent access to electricity, especially in rural areas. This is a huge inconvenience and a big obstacle to economic development. Can mobile operators be the unlikely saviors, bringing power to the people in rural Africa? 30 Jan 2012 12:53
Morocco sees increase in mobile users
Mobile users in Morocco continued their upward push through 2011, with the number of users rising 14.29% to 36.55 million. According to the report from the country's national telecom regulator ANRT, the result is a 113.57% penetration rate. 30 Jan 2012 11:03

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