Digital Marketing Specialist

Job description

Who are we:

Imagine combining your digital marketing expertise with a business that protects some of Africa's most incredible wildlife and wild places.

We are a purpose-driven organisation operating at the intersection of wildlife conservation, luxury travel and tourism, creating unforgettable experiences while making a meaningful impact on conservation across Africa. Our team is passionate, innovative and driven by a shared commitment to protecting natural habitats for future generations.

Who are we looking for:

We are looking for a digitally savvy marketer who is equal parts creative, analytical and technically strong.

You will thrive if you enjoy building high-performing digital campaigns, love digging into SEO and analytics and get excited about creating content that inspires people to explore Africa's extraordinary wildlife and destinations.

Most importantly, you will have a genuine passion for travel, tourism, conservation and the outdoors.

What will you do:

Drive digital marketing campaigns across SEO, Google Ads, Meta, email and social media.

• Optimise websites and digital content to increase engagement and conversions.
• Manage and enhance our HubSpot CRM and marketing automation.
• Analyse campaign performance and use insights to continually improve results.
• Create compelling content that brings our conservation and tourism experiences to life.
• Collaborate with internal teams and external partners to grow our brand and reach new audiences.
• Help tell powerful stories that inspire travellers while supporting conservation initiatives.

What do you need:

• A tertiary qualification in Marketing or a related field.
• Around 5+ years' experience in digital marketing.
• Strong SEO, paid media, web management and content marketing experience.
• Experience with Google Ads, Meta Ads, HubSpot and WordPress.
• Google Digital Marketing certifications (or equivalent) are highly desirable.
• Excellent analytical, communication and project management skills.
• Experience within travel, tourism, hospitality or conservation would be a distinct advantage.
• A curious mindset, a proactive approach and a genuine passion for Africa, wildlife and conservation.

If your heart belongs in the bush but your skills belong in digital marketing, this could be the perfect opportunity.

Posted on 16 Jul 14:03, Closing date 14 Sep