Campaign Manager | Digital and Paid Social Media

The opportunity
We are looking for an analytical and highly organised Campaign Manager with strong digital and paid social media experience. You will manage campaigns from briefing and set-up through optimisation, reporting and post-campaign analysis, working closely with Sales, Account Management, Media, Creative, Ad Operations and Finance.

Key responsibilities

• Translate client briefs and approved media strategies into accurate campaign implementation plans.
• Set up and launch digital and paid social campaigns across Meta, TikTok and other relevant platforms.
• Configure objectives, budgets, bidding, audiences, placements, schedules, creative and conversion events.
• Build and manage prospecting, retargeting, customer-list, lookalike and interest-based audiences.
• Check creative assets, copy, landing pages, platform specifications and tracking before launch.
• Monitor campaign pacing, spend and delivery against agreed budgets, timelines and KPIs.
• Optimise audiences, bids, budgets, placements and creative combinations using performance data.
• Identify underperformance, tracking issues, audience saturation and creative fatigue, and take corrective action.
• Analyse results and prepare clear reports with insights and practical recommendations.
• Coordinate campaign requirements and performance updates with clients, agencies, creative teams and platform partners.
• Maintain accurate campaign records and comply with platform policies, internal approvals and data protection requirements.

Minimum requirements

• Relevant diploma or bachelor’s degree in Marketing, Digital Marketing, Advertising, Media, Communications, Business, Data Analytics or a related field.
• Three to five years’ experience in digital campaign management, paid social media, performance marketing, media operations or digital advertising.
• At least two years’ hands-on experience setting up, managing and optimising paid social campaigns.
• Practical experience with Meta Ads Manager and at least one other major paid social platform.
• Experience managing multiple campaigns, deadlines, client requirements and budgets simultaneously.
• Sound knowledge of audience targeting, conversion tracking, campaign metrics and performance measurement.
• Strong Excel or Google Sheets skills, numerical accuracy, communication ability and attention to detail.

Platform and technical experience

Required

• Meta advertising
• TikTok advertising
• Google analytics 4
• Audience creation and segmentation
• Pixel and conversion tracking
• Performance reporting

Advantageous

• TikTok for business
• LinkedIn, X or Snapchat ads
• Google Ads, CM360 or DV360
• Criteo, Smadex, Adwake or Truecaller
• Looker Studio or Power BI
• Mobile measurement or app attribution

How to apply
Submit your CV and a short motivation outlining the platforms you have worked on and an example of a campaign you successfully optimised, including the actions taken and results achieved.

365 Digital is committed to fair and inclusive recruitment. Appointments will consider the role requirements, operational needs and the company’s Employment Equity objectives.

Posted on 31 Aug 16:58, Closing date 30 Oct