UAE-based company launches ad-funded public Wi-Fi service in SA
Powered by the company's YahClick satellite broadband service, the model gives users 20 minutes of free internet access after watching a 30-second video advertisement. They can watch further adverts to continue using the service.
The solution is aimed at businesses and network partners that want to monetise existing or new public Wi-Fi hotspots, including locations with limited connectivity.
Space42 said partners can install antennas and routers connected to the YahClick network and share the connection with users at their premises. Businesses with compatible Wi-Fi equipment can add advertising and analytics capabilities without replacing their existing infrastructure.
Revenue for hotspot operators
The service creates a revenue opportunity for network partners, while giving advertisers access to audiences using public Wi-Fi.
Partners will have access to reporting tools to monitor hotspot performance, while advertisers can measure engagement with their campaigns.
The launch comes as internet advertising revenue in Africa is projected to reach $3.1bn (R55.7bn) by 2030, according to PwC's Africa Entertainment and Media Outlook 2026 to 2030.
Elmuiz Saad, senior vice-president of commercial at Space42, said the solution supports South Africa's digital inclusion priorities and forms part of the company's strategy to expand its presence in non-terrestrial networks.
The company said working with local operators and partners would help it identify areas where connectivity is needed and deliver services on the ground.
Space42's wider African footprint
The launch builds on Space42's existing satellite communications and connectivity activities across the continent.
In South Africa, its subsidiary Thuraya announced the commercial rollout of Thuraya-4 satellite services in November 2025, targeting sectors including energy, mining and maritime operations.
In Zimbabwe, Space42 has connected more than 1,000 schools and 500 clinics, with a further 2,500 schools planned.
Its subsidiary Mira Aerospace has also conducted what Space42 describes as the world's first 5G video call from a fixed-wing high-altitude platform station in Rwanda.
Separately, the company's Map Africa Initiative, developed with Microsoft and Esri, uses satellite imagery and AI analytics to create a base map covering all 54 African countries
