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 | | Truworths will open approximately 15 Primark stores over the next few months - a mix of standalone stores and others located in existing Truworths-owned stores... read |
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 | JESSICA TENNANT Ashraf Majiet, creative director at Superunion Cape Town, tells us that what's really behind his mask is a "pretty respectable beard", but also someone who's gone through something like this lockdown before...read |
|  | BRETT ROGERS What happens when we run out of shows? Interest in standard television has been dropping with companies like Showmax, Netflix, Prime, Disney and Hulu stealing eyes from TV for years. However, 2020 has had a profound impact on their ability to create content...read |
|  | | Ex-Engine CMO Richard Dutton and ex-Wunderman Thompson head of strategy Marcus Reynolds are heading up Clockwork UK, the first expansion of Clockwork Media, founded in 2010 in South Africa...read |
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 | ISSUED BY CELL C Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company's need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem... Read |
| #FacebookMarketingMasterminds | |
| |  | ISSUED BY FACEBOOK This month's Marketing Mastermind is Blue Robot, a company that delivers social messaging and interactive brand experiences for brands across the globe. Kyle Oosthuizen, COO, discusses what being a Facebook Marketing Partner means, and the benefits it carries for the business and its clients... Read |
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| Marketing & Media |
 | EVAN-LEE COURIE Creative production studio Nice Shoes has promoted editor Colin Loughlin to senior creative editor... Read |
 | ANDREA PAULSEN A style guide or "house style" is the way your company presents written communications. This includes visual elements such as layout and font type... Read |
 | What every country needs, is an organisation to track and audience measurement. Equally as important are the industry bodies that govern them.... Read |
| Advertising |
 | ISSUED BY GREY AFRICA TJ Njozela is a creative director with a curious mind. His work is based on insights that he gathers by spending his time immersing himself in real life; from the most remote rural places to lavish champagne gardens... Read |
 | ISSUED BY OLD FRIENDS YOUNG TALENT (OFYT) For the first time, Jack Daniel's and Coca-Cola will partner with the launch of a unifying visual language created by Cape Town-based agency, Old Friends Young Talent (OFyt)... Read |
 | ISSUED BY JOE PUBLIC UNITED The Cell C Change Your World campaign launched with a 90-second TV film, revealing the growth journey of a football-mad young girl who, in the shadow of her two brothers, has to go above and beyond to fight for her passion and make her mark in the world... Read |
 | ISSUED BY HAVEYOUHEARD HaveYouHeard group executive creative director, Dan Berkowitz, has been appointed as a judge for the 2021 New York Festivals Advertising Awards... Read |
 | ISSUED BY HOWARD AUDIO Howard Audio was responsible for the emotive music heard on the latest Cell C campaign. Adam Howard explains a little about the musical process... Read |
 | EVAN-LEE COURIE Lizanne Peters was recently appointed as business unit director at Joe Public Cape Town. She has over 16 years industry experience across various sectors... Read |
 | BRENDAN SEERY Nissan: Bizarre series is clever departure from tradition; Wheetabix in the UK stirs up Twitter storm with post featuring baked beans on product... Read |
 | EDWARD HERRIDGE Advertising has piggybacked on technology since the 17th century and in our modern world has evolved to a pervasive presence in the daily lives of people across the globe. A little bit too pervasive some would say... Read |
 | YAW DWOMOH Yaw Dwomoh, managing director of Idea Hive, shares why it is important that we share our brand purpose through a story... Read |
| Read |
| Biz Takeouts |
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| Branding |
 | Winning brands convince consumers in the new normal... Read |
 | In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans... Read |
| Covid-19 |
 | BARBARA CADOR, ISSUED BY KANTAR With widespread economic concern and severe constraints, Kantar has identified the three core strategies marketing teams should pursue to support their business's 'rebound and recovery' strategy... Read |
 | ISSUED BY DENTSU Media Fuse's Emeka Okeke believes the best approach to 2021 is combining old and new, known and unknown and settling on a hybrid model for success... Read |
| CRM, CX, UX |
 | EVAN-LEE COURIE Haydn Townsend, managing director for Accenture Interactive in Africa, shares some insight into the Business of Experience (BX)... Read |
| CSI |
 | P&G announced new declarations aimed to propel gender equality across Africa, Asia Pacific and the Middle East at its third #WeSeeEqual summit for the region... Read |
 | A total of R200m in stock replenishments, cash and marketing support is being provided by Diageo... Read |
| Design |
 | ISSUED BY SUPERUNION Superunion Africa's 2020 Mining Indaba stand for Anglo American won at the Architecture, Construction and Design Awards... Read |
| Digital |
 | ISSUED BY JNPR 2021 may have started off rocking for some, but for Valiant this year is just getting started with a new extended set of digital services: Valiant Connect, Valiant Performance and Valiant Production... Read |
 | ISSUED BY TRACTOR OUTDOOR Tractor Outdoor has officially joined the ranks of the Interactive Advertising Bureau South Africa (IAB SA)... Read |
| Education |
 | At the beginning of every year there are a new generation of school-leavers and graduates trying to make an important choice that will determine their futures, which career path to follow and how to get there... Read |
| Events & Conferencing |
 | ISSUED BY BRAND AVATARS How do you keep the audience engaged for one, two or eight hours at an online event?... Read |
 | The sheer enormity of the sudden-onset Covid crises took the wind out of sails across all industries, globally. However, writes CEO of the IAS and Scopen partner Johanna McDowell, there are gems shining brightly across the marketing landscape everywhere... Read |
 | The inaugural Made in Africa Conference and Expo, a large virtual gathering and showcase for African buyers and sellers, will take place on 13 and 14 April... Read |
| Film & Cinematography |
 | Siya and Rachel Kolisi have come on board the gender-based violence-themed short film, "#WeAreDyingHere", as executive producers... Read |
 | Tina Fey and Amy Poehler hosted the 2021 Golden Globes from separate locations - the Rainbow Room in the Rockerfeller Centre in New York and the Beverly Hilton in Los Angeles respectively - on 1 March... Read |
 | CNN Film School launches to celebrate the art of filmmaking and support the talent of the future, in association with Genesis... Read |
| Marketing |
 | ISSUED BY WUNDERMAN THOMPSON Jabulani Sigege will join Wunderman Thompson SA as executive creative director on 1 March 2021... Read |
 | MARK BARDEN, ISSUED BY EATBIGFISH Challenger brands can't let themselves become swept up in the mania for disruption, writes the West Coast partner for eatbigfish Mark Barden... Read |
 | ISSUED BY HAVEYOUHEARD Influence+United, has partnered with Cape Town head-quartered agency, HaveYouHeard, to expand its footprint on the African continent... Read |
 | ISSUED BY IMC CONFERENCE The Nedbank IMC 2021, taking place virtually on 29 July, is themed Marketing. The Movie... Read |
 | JD ENGELBRECHT, ISSUED BY EVERLYTIC Leveraging your data is not a tech problem, it's about your internal coordination, team and resources, writes Everlytic MD JD Engelbrecht... Read |
 | ISSUED BY 356 OAK HOLDINGS As we continue with 2021 the one date businesses and marketers need to keep top-of-mind is the PoPI Act deadline... Read |
 | COLLEEN ROSE Colleen Rose, consulting director at Acceleration, discusses how the move away from third-party cookies is gathering momentum... Read |
 | SYLVIA SCHUTTE Sylvia Schutte, managing director of Stratitude, shares reasons why your marketing leads are not converting and what you can do to solve it... Read |
 | JOHANNA MCDOWELL The start of last year brought the usual New Year predictions, all stymied by the pandemic, writes Johanna McDowell, CEO of the Independent Agency Search and Selection Company (IAS)... Read |
| Media |
 | EVAN-LEE COURIE I chat with Solly Moeng ahead of the Davos Online Communications Summit, where he was one of the panellists at the virtual event on Thursday 25 February 2021... Read |
 | HERMAN WASSERMAN A recent report by an independent panel on the ethics and credibility of South Africa's news media makes for worrying reading... Read |
 | Mike McCarthy, executive vice president and general manager of CNN International, shares insights on the future of CNN, Trump, social media and fake news... Read |
 | Google announced the second Google News Initiative Innovation Challenge in Africa, the Middle East and Turkey with an open call for projects that increase reader engagement and explore new business models for media... Read |
 | Apple Music today launches Africa to the World, a definitive collection of original and exclusive content from some of Africa's biggest music superstars... Read |
| Mobile |
 | The partnership applies, for the moment, to Tunisia and Egypt. African markets are key for Telecoming's international expansion and the female segment shows significant potential for the mobile business... Read |
| Newspapers |
 | MARINO SIGALAS Newspaper circulations have been dwindling for years, but Covid-19 has exacerbated a shocking and sharp decline that I doubt many will recover from... Read |
| One Show Awards |
 | The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the inaugural One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards... Read |
| Online Media |
 | ISSUED BY BRIEFLY NEWS According to IO Technologies, Briefly News had over 123 million total pageviews in 2020, more than doubling the 60.7 million pageviews in 2019 despite pandemia and partial market crises... Read |
| OOH |
 | ISSUED BY PRIMEDIA OUTDOOR For the third consecutive year, Primedia Outdoor celebrated Valentine's Day in the most extraordinary way with its renowned #PrimediaBigLove campaign... Read |
| Promotions & Activations |
 | ROBIN UYS, ISSUED BY VCG PROMORISK People are funny, we are hard to predict and, at times, behave strangely. Why not eliminate any uncertainty by using fixed fee promo insurance with VCG PromoRisk?... Read |
| Publishing |
 | BRONWYN WILLIAMS This week's book choice, Invisible Cities by Italo Calvino is an adult fairy tale of sorts detailing the fantastical adventures of Marco Polo through a series of strange, sinister and surrealistic cities... Read |
| Radio |
 | ISSUED BY HOT 91.9FM Hot 91.9FM announced that Jeremy Mansfield will be leaving the station on Friday, 26 February 2021 to focus on his health... Read |
 | ISSUED BY PRIMEDIA BROADCASTING Kfm 94.5 is bringing to life its positioning of 'The most music. Feel great' through its latest workplace-listening marketing campaign... Read |
| Research |
 | ISSUED BY MEDIAMARK Mediamark has launched Guaranteed Target Segment solutions, in response to the market's need for ways to achieve audience uplift and deliver audience KPIs... Read |
 | ISSUED BY EBONY+IVORY As media strategists, we need to analyse people's content preferences and media consumption behaviour in order to discern their content priorities... Read |
 | ISSUED BY DENTSU Carat has released its annual 2021 Trends Report focussing on societal, tech and media trends... Read |
 | Latest research finds that Facebook is the most cost-effective channel on average for SMBs, Microsoft is the most responsive channel for increasing ad spend, whilst Google maintains their place as the industry leader with their high reach and low-cost offering... Read |
| Retail |
 | ISSUED BY BMI RESEARCH BMi Research will launch an online customer experience solution that measures and provides insights to help companies improve their customers' online shopping experience... Read |
 | The search for a new group CEO is underway, and once this appointment is made Reid will step back from day-to-day operations to focus on initiatives that will deliver future value for the group... Read |
| Social Media |
 | AMELIA NEATE We're now living in a world dominated by technology and digitisation. Whatever the business or industry may be, technology is sure to be at the heart of it... Read |
| Sponsorship |
 | ISSUED BY OPTIMIZE AGENCY Macsteel recenly handed over a state of the art custom-made wheelchair to internationally-ranked wheelchair player Kgothatso 'KG' Montjane... Read |
| Streaming |
 | ISSUED BY SHOWMAX The Showmax original Dam, a small-town psychological thriller set in the Eastern Cape, is now available to binge... Read |
| TV |
 | ISSUED BY SAMSUNG SOUTH AFRICA Maps Maponyane recently gave his view of the elegant 4K UHD Smart TV that transforms into a gallery-like art display... Read |
 | ISSUED BY SHOWMAX The first four episodes of Tali's Baby Diary, the long-awaited sequel to Tali's Wedding Diary, are now streaming on Showmax... Read |
 | StarTimes will distribute MUTV to subscribers in over 30 countries across sub-Saharan African, representing the biggest agreement of its kind by Manchester United in the region... Read |
| Behind the Selfie |
 | EVAN-LEE COURIE This week I catch up with Chioma Umeala, known as Ayo on BET Africa's Isono... Read |
| D&AD Awards |
 | Education charity D&AD and Google have announced a new partnership that aims to uncover, support and help secure jobs for diverse creative talent... Read |
| Africa |
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 | MUSA KALENGA AND SAMUEL SEGUN While blockchain is not a new technology, its adoption has been slow in Africa. However, the application of this technology here could lead to interesting outcomes... Read |
 | WILDU DU PLESSIS AND MORNE VAN DER MERWE In the final part of this three-part series, we analyse M&A data from Kenya, Mozambique and Nigeria... Read |
 | OKECHUKWU MARCELLUS IKEANYIBE In the mid-1980s, most of the countries in sub-Saharan Africa made structural changes to their economies in return for funding from the World Bank... Read |
 | DHL Industrial Projects will be managing the end-to-end transport of 676 railway coaches from the production site in Dunakeszi, Hungary, to Egypt within a period of 32 months... Read |
 | NICCI BOTHA If the continent dealt with its access to electricity challenge with the same gusto it is applying to fighting the Covid-19 pandemic, the problem would already be solved... Read |
 | The number of people without access in sub-Saharan Africa has declined for the first time in absolute terms in recent years, with countries such as Ethiopia, Kenya and Rwanda pave the way for their African counterparts... Read |
| Business |
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 | FILUM HO Filum Ho, CEO of Autoboys, lists five essential things owners of new cars need to know about the updated guidelines for the automotive aftermarket... Read |
 | DINO ZUCCOLLO In the 2021 Budget Review tabled with finance minister, Tito Mboweni's budget speech yesterday, Treasury announced that Section 12J of the Income Tax Act will not be extended past its sunset date of 30 June 2021. Read |
 | DAVID TAYLOR Another month of price increases awaits for SA motorists as the international oil price has caused some upsets... Read |
 | MICHAEL CHERRY Interim results from clinical trials of the Johnson & Johnson vaccine will be presented to the United States' Food and Drug Administration (FDA) on Friday 26 February in an effort to obtain an emergency licence for its distribution... Read |
 | AHMED BANDERKER From a healthcare perspective, this year's Budget Speech is significant in three key ways... Read |
 | DEEPAK JOHN It is no secret that South Africa's energy crisis poses a threat to almost every industry in the country. However, we are past the point of highlighting government... Read |
 | MATTHEW KOFI OCRAN Governments in most developing countries use medium-term expenditure frameworks as fiscal policy instruments to match the imperatives of policy, planning and budgeting over the medium-term horizon... Read |
 | RUI LOPES Rui Lopes, managing director at Lopes Attorneys, discusses the impact of the revised National Minimum Wage Act and its potential impact on employers... Read |
 | Due to the progressive drop in new Covid-19 cases over the past few weeks, President Cyril Ramaphosa announced that the country moved Level 3 to Level 1 of the Risk Adjusted Strategy with effect from 28 February 2021... Read |
 | Judging by the reaction of the markets and an initial strengthening of the rand, finance minister Tito Mboweni's budget went down well... Read |
 | The debate around procuring new nuclear capacity for South Africa's unreliable power grid carries on... Read |
 | Three topics will top the list of priorities for executives in the technology, media and telecommunications (TMT) sector in South Africa in 2021... Read |
 | The caretaker board appointed by finance minister, Tito Mboweni, to guide the Independent Regulatory Board for Auditors (IRBA) to a more stable position has called for nominations for new board members... Read |
 | JARRED WEST The internet has become a major enabler in the sale of online counterfeit products, ensuring anonymity and providing counterfeiters with access to a global market... Read |
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 | LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives. |
| Quotes |
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Walt Disney "I believe in being an innovator." Edward Everett Hale "Coming together is a beginning. Keeping together is progress. Working together is success." Barack Obama "If you're walking down the right path and you're willing to keep walking, eventually you'll make progress." Marilyn Vos Savant "Being defeated is often a temporary condition. Giving up is what makes it permanent." John Lennon "Life is what happens when you're busy making other plans." |
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| Arora Online is looking for a paid media specialist/sata analyst to develop, implement and maintain paid media/PPC campaigns, paid SM campaigns and prepare data analytics reports. Read more >> |
| Smile 90.4FM is looking for a digital content producer to create content that shares its story and vision, promote its brand, and makes an impact across different digital platforms. Read more >> |
Opportunity for a junior/mid-weight graphic designer who likes to explore new design concepts, video editing and animation and will be expected to produce high quality designs. Read more >>Shop Beat is looking for a mid-level copywriter with a love of radio to join our creative team. Read more >> |
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