Digital Content Producer

Job description

Requirements

• Relevant qualification in Digital Marketing
• Minimum two to three years of experience in Digital Marketing

• Adventurous, openminded, proactive, passionate and creative
• Experience with WordPress, Google Ads, SEM., SEO, Adwords, other marketing channels
• Copywriting, video and audio creation
• Analytical mind with focus on improvement
• Excellent communication skills
• Technically proficient and curious
• Work at a fast everchanging pace independently and within a team
• Continually learning
• Deadline drive and work under tight time constraints

• Write, edit and publish content for websites, blogs, videos, social media posts/campaigns, email campaigns, podcasts, e-books, whitepapers, and more
• Create content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Work closely with the programming team to produce content that generates results
• Use your editing, content management, and HTML skills to publish and edit content across various digital platforms
• Use your knowledge of SEO and content development to create digital content that helps us get found via search engines, and showcases our company as a leader within the industry
• Become an influencer who makes an impact on the company and within the industry through the production of digital content
• Manage the company's social media accounts and develop marketing campaigns on Facebook and Instagram.
• Analyse effectiveness of marketing initiatives through performance metrics and manage budget to maximize ROI.
• Manage work plans and work collaboratively with cross-disciplinary teams to improve site architecture and usability.
• Produce and format videos and photos for e-newsletters, blog, and social media channels (including Facebook and YouTube).
• Work with plugins, widgets, HTML.
• Implement third-party social media plugins via JavaScript tags.
• Maintain social media services/accounts, including YouTube video management.
• Assist in finding workarounds to the technical constraints the Internet frequently offers.
• Write headlines and create SEO keywords expanding the reach of HLN's social and digital content.
• Analyse effectiveness of marketing initiatives through performance metrics and manage budget to maximize ROI.