 9 May 2011 |
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Indaba time again - Tourism Indaba In case you haven't noticed, the annual Tourism Indaba has been happening down in Durbs "by die see" and Issa Sikiti da Silva has been Bizcommunity's man on the ground. Considering it's just a few days before local elections, why shouldn't politics be dragged into the discourse as well? The DA mayoral candidate for Cape Town Patricia de Lille released a statement on Friday, 6 May 2011, entitled "Tourism Indaba: DA to bid to move Indaba to Cape Town". In response, Durban mayor (and ANC member) Obed Mlaba has responded with a hands-off warning, according to The Mercury.It's almost entry deadline time for Loeries (Friday, 13 May 2011), so along with ad agencies scrambling to get their entries in on time, it's also the turn of PR agencies and consultants to get theirs in for the brand new PR category - except some members of the PR industry believe that "winning the Loerie for PR may be losing the PR for PR", if you look at the PR entry requirements. Bizcommunity.com is currently awaiting the responses of The Loerie Awards and PRISA. Today marks the 35th day that South African photographer Anton Hammerl has been missing (presumably detained) in Libya. World Press Photo winner and fellow South African photographer, Jodi Bieber, highlighted his plight and appealed internationally for his release while accepting her World Press Photo of the Year title in Amsterdam this past weekend. #FreeAntonHammerl Simone Puterman (@SimoneBiz) Managing editor PS The latest Ornico Ad Showcase features TV ads for Peugot 5008, Kurt Geiger, Mugg & Bean, Axe Xcite and Department of Health, and radio ads for Maverick, Remy Martin, Morula Casino, Netflorist and Ocean Basket. Responses to this column welcomed in our online editor's column archive. Follow Bizcommunity on Twitter at @Bizcommunity and join us on Facebook at www.facebook.com/Bizcommunity. Please send all South African marketing and media news to marketingnews@bizcommunity.com, international news to internationalnews@bizcommunity.com and opinion pieces to contributors-marketing@bizcommunity.com. Top stories
Special focus on media freedomSAFREA calls on government to act on the detention of Hammerl The Southern African Freelancers' Association (SAFREA) believes that the South African government has leverage within the African Union and through its established relations with the Gaddafi government of Libya, to urge Libya to release Anton Hammerl from detention. Read more >>Advertisement:
 Avusa refuses Michelle Solomon's PAIA application Michelle Solomon, a freelance researcher and journalist who is doing her masters in journalism and media studies at Rhodes University, has reported via Twitter that her Promotion of Access to Information Act (PAIA) application, regarding a Sunday Times 2008 report, was not granted by Avusa yesterday, Tuesday, 3 May 2011 - World Press Freedom Day. Read more >>Press freedom celebrations tempered with concerns Yesterday, Tuesday, 3 May 2011, was the 20th anniversary of World Press Freedom Day, begun in Namibia as the Declaration of Windhoek, a statement of principles calling for a free, independent and pluralistic media throughout the world. Celebrations around the world were tempered with concerns about the erosion of press freedom and in South Africa, SANEF called on Government to review its proposed legislations that has seen SA downgrade from 'free press' to 'partly free'. Read more >>Marketing[Indaba 2011] SA looks to Africa to boost tourism revenues [Issa Sikiti da Silva] South Africa, the continent's largest economy and ranked 32th globally in business tourism, is aggressively marketing its African portfolio to boost tourism numbers and revenues amid a steady increase in spend and visitors coming from Africa, in particular Angola, Zimbabwe and Nigeria. Read more >>Advertisement:
[Indaba 2011] Marketing efforts, big dreams triumph at ETEYA Tourism Awards [Issa Sikiti da Silva] Advertising her business in SAA in-flight magazine Sawubona and newspapers such as The Daily Dispatch and The Herald and word-of-mouth, hard work and dreaming big, among others, helped entrepreneur Bassie Ngozwana - the 2011 ETAYA Awards first runner-up and owner of Bassie Travel Centre in East London - to be catapulted to one of the highest thrones of the industry. She spoke to Bizcommunity.com at Tourism Indaba 2011. Read more >>[Indaba 2011] 13 000 meet to discuss tourism deals, strategies, prospects[Issa Sikiti da Silva] More than 13 000 delegates from all over the world have convened since Friday, 6 May 2011, in Durban at the 2011 Tourism Indaba - Africa's top travel show - to discuss tourism prospects, strategies and deals, as South Africa begins 'aggressive' marketing to lure 15 million foreign tourists to her shores, and increase tourism's total contribution to the economy to R499 billion by 2020. Read more >>AdvertisingAt a glance: SA shortlists for three intl ad festivals For your ease of reference, Bizcommunity.com has put together the shortlists of South African finalists for three major international advertising competitions: next week's One Show Festival (which includes One Show, One Show Design and One Show Interactive) in New York City, the Clio Awards in New York City on 19 May 2011, and the D&AD Awards (Professional and Student) in London on 16 June. May the force be with us! Read more >>Advertisement:
 Global agency groups find growth in digital, emerging markets [Herman Manson: @marklives] Financial results for the first quarter of 2011 from some of the world's largest ad agency networks are showing rapid growth in emerging markets. Increasingly, agency networks expect their future, and future profits, to be tied in with markets outside the US or Western Europe. The stars of the show? China and Latin America. Digital spend, also in emerging markets, is driving quite a bit of the growth as well. Read more >>Intl ad blogumentary launches in South Africa American Brianna Graves will travel to six countries worldwide during The Saturn Return Project to interact with a network of peers at six of the world's best advertising communications agencies. Her project launches at TBWA\South Africa on Monday, 9 May 2011, where she will instigate a conversation about the global state of the advertising industry, blogging daily. [video] Read more >>
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CinemaMovie magic at Killarney Mall opens this weekend The new Killarney Mall CineCentre, Johannesburg, finally opens to the public on Friday, 6 May 2011, with a 708-seat, 5-cinema complex that has the latest in 3D technology plus state-of-the-art Dolby Digital surround sound, including a CinePremiere theatre with super deluxe seating and very competitive pricing. Read more >>Design
Let us help you, MTN tells broadcasters [Duncan McLeod: @mcleodd] MTN South Africa wants access to the spectrum that will be freed up through the move from analogue to digital terrestrial television sooner than the December 2013 deadline set down for the completion of digital migration. Read more >>Offline social networks influence online behaviour: observations of a digital anthropologist [Marcela Ospina]
What we do to avoid doing jobs we don't like [Tiffany Markman] Sometimes I have a freelance job to do and I can't bring myself to get going. Luckily, this happens rarely. But when it happens, I'm always blown away by the wide range of weird, random, unnecessary things I'll condescend to do - especially 'workish' things - to avoid actually starting the project in question... Read more >>Advertisement:
Good, bad, ugly pitchesFounder of Independent Agency Search and Selection (IAS) Johanna McDowell and Brenda Ross recently facilitated a master class entitled 'What is it really like out there' and 'How to improve conversion rates' where participating agencies were requested to note down, anonymously, the worst and best things they had noticed in a pitch situation. Read more >>EventingAcademic e-book conference in Cape Town Van Schaik Bookstore will host its first e-book conference at Zevenwacht Wine Estate in Cape Town today, Wednesday, 5 May 2011. The conference, In Search of E-learning Excellence, will emphasis the way forward for academic e-books in the South African context and the benefits of adopting this technology into the academic environment. Read more >>Advertisement:
 MagazinesSally Emery to helm Good Housekeeping South Africa Sally Emery has been appointed as the inaugural editor of Good Housekeeping/Goeie Huishouding South Africa, Associated Magazines announced this morning, Thursday, 5 May 2011. She is currently the editor of the UAE's largest women's title, Aquarius. Read more >>Magazine world sees new publisher, new specialist issues May and June 2011 see a new appointment and specialist issues in the magazine world. Cars in Action and Bakkie & Truck magazines has a new publisher, Wendy Robinson; Muscle Evolution publishes Jay Cutler special collectors' edition; and Uncut, loveLife's youth lifestyle magazine has a competition for its celebratory Youth Month issue in June. Read more >>
Zuma extends condolences on death of SABC journo Kgomotso SebetsoSenior SABC TV journalist Kgomotso Sebetso, who was part of the SABC team covering the Presidency and President Jacob Zuma, passed away this morning, Monday, 9 May 2011, following a car crash last night. The president has extended his heartfelt condolences to Sebetso's family. Read more >>Advertisement:
Winning the Loerie for PR may be losing the PR for PR [Roger Hislop] April is a trying month of two-day weeks and skiving off work. Or bashing your heads trying to get a campaign out the door. So excuse me for not noticing the details until now of The Loerie Awards' new gong for great PR. Read more >>
New Bush Radio breakfast team Bush Radio has a new breakfast team from today, Monday 9 May 2011, starting early at 6am. As host of the show, Monde Kapa, who has previously worked at Bush Radio, regional and national radio stations, television and commercials, returns to the show and its online/mobile radio audience. Read more >>
CPA could negatively impact market researchAt a recent Southern African Marketing Research Association (SAMRA) breakfast presentation on the impact of the new Consumer Protection Act (CPA), the Electronic Communications and Transactions Act (ECT) and the Protection of Personal Information Bill (POPI), Stefan Vos, marketing regulation consultant and former ASA legal officer, stated that these could initially impact negatively on the marketing research industry. Read more >>RetailThe art of understanding an SME [Issa Sikiti da Silva] Africa has more than 500 million people of working age out of a population of about one billion but the lack of work opportunities, coupled with economic mismanagement and unfair redistribution of income, have forced many Africans to resort to informal methods to make a living. Read more >>
The nine steps to failsafe selling [Dr John Demartini] Nothing gets done in this world without selling. Here is my failsafe nine-step process that gets sales every time. Read more >>SponsorshipSpringbok SuperFans search starts todayCastle Lager starts its search today, Friday 6 May 2011, for Springbok SuperFans during the Lions vs Cheetahs clash in Coca Cola Park, Johannesburg, following the success of its sponsorship of the Bafana Bafana and Proteas SuperFans. Read more >>TVDStv empire now boasts 1.3 million black households [Issa Sikiti da Silva] Pay TV channel and Nasper member DStv said it now has 1.3 million black households under its empire - a sign that pay TV in South Africa has grown on a phenomenal pace in the past five years. Its sales arm, Oracle Airtime Sales (OATS), has also taken a 50% stake in digital media sales company and fellow Naspers member, The SpaceStation. Read more >>SA's new TV challenger: all the details [Duncan McLeod: @mcleodd] South African couch potatoes, rejoice! SA is getting another challenger in the television market. And the man behind it, SouthTel Group's Oscar Dube, is optimistic the service will offer the value proposition that will attract millions of subscribers. Read more >>New player to shake up SA television [Duncan McLeod: @mcleodd] South Africa's television content and broadcasting market is hotting up with news that a new player, SouthTel VOD:TV, will launch services to South Africans on 1 September 2011. Read more >>
Youth market research survey welcomes inputSouth African marketers, interested in research in the youth markets of seven to 15 and 16-24 year olds, may suggest categories that could be added to these two groups, due to be researched by Youth Dynamix for its 2011 YouthTrax and BratTrax surveys. Read more >>Advertisement:
Cannes Lions new Creative Effectiveness category attracts 142 entries CANNES, FRANCE: The Cannes Lions International Festival of Creativity's newest category launches this year with 142 entries from 33 countries. South Africa has a total of four entries in the new category. Read more >>The reputation game [Rosie Sayers] It used to be called the 'Streisand Effect' - if you actively push for something to disappear from the public eye, it just ends up getting even more publicity. Today, as Andrew Marr and others have found out to their cost, it could also be called the 'super-injunction effect'. Read more >>Green marketing could pay off for financial services firms [Mintel Oxygen] CHICAGO, US: For many financial institutions, pre-recession initiatives such as green marketing have taken a back seat as they have been dealing with the aftermath of the economic crisis. However, it may be time to pull out those tools again in order to help rebuild their image. Read more >>More International news...
AdvertisingRapport and Pendoring a formidable force behind Afrikaans advertising - Pendoring Rapport set to remain a proud sponsor of the Pendoring awards, in order to support the development of advertising campaigns that speak directly to their readership. Read more >>King James anoint new offices - King James April 14 saw the King James Group celebrate the roof wetting of its new offices in Woodstock. Clients, staff and suppliers gathered at Roodebloem Manor to celebrate a new chapter for the agency. Read more >>New Vodacom TVC 'powered' by SA's top musicians - Draftfcb (South Africa) Some of South Africa's top musicians are joining forces in Vodacom's newest television commercial, Power Rap, which broke on national television April 24. Read more >>Radmark promotes new DStv offering - RadmarkDStv recently used the medium of radio to create awareness around the launch of the new 'Shake it Up' show on the Disney channel. Read more >>Draftfcb Cape Town adds new arrows to creative quiver - Draftfcb (South Africa)Draftfcb Cape Town has added two new arrows to its creative quiver with the appointment of Aaron Harris and Doug Larter as creative directors. Read more >>BrandingApple now world's most valuable brand, ending Google's four-year term at the top, says WPP's BrandZ - Millward BrownEmerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands. Read more >>34Sport brings rugby to YOU at the Vodacom Cup! - 34 34Sport developed an activation-based campaign for SA Rugby that engaged schools and took rugby to children around the country, using the Vodacom Cup as its vehicle. Read more >>November 1 completes branding at 300th FNB branch - November 1November 1 has completed branding installation at its 300th FNB branch, a process that began some two years previously. Read more >>CSIPartnering with Red Cherry Media sister company, NPO Touch Africa, bearing fruit - Red Cherry MediaTouch Africa, a registered NPO and sister company to Red Cherry Media, has been operating for the past five years. Our goal is to "make school a better place" for children in impoverished areas, particularly in the Eastern Cape and Transkei. Read more >>Property24.com and Habitat for Humanity building a home one click at a time - Property24.com To make a contribution towards housing in South Africa and raise awareness around the country's housing shortage, Property24.com has teamed up with Habitat for Humanity South Africa to launch the Property24 Clicks for Bricks Challenge. Read more >>DigitalLunch-In with LinkedIn - Habari GroupLinkedIn reaches over 100 million users and is now growing at one million new users per week, which translates to a professional joining the site at faster than one member per second. Habari Media has launched Lunch-In with LinkedIn, aimed at better educating the local market on the world's largest professional social network. Read more >>Education and TrainingFive practical tips for first-time spokespersons - Janine Lazarus Media ConsultancySpeaking to a reporter in a few minutes? Not prepared? Here are a few suggestions that could up your game. Read more >>Great achievements in Marketing for Reinhardt - IMM Graduate School of Marketing At the age of 14, Reinhardt Moller of Emmarentia in Johanesburg, knew that he wanted to enter the field of marketing. He is now studying towards the Bachelor of Business Administration (Marketing) (BBAM) from the IMM GSM, and then plans to continue with his Honours. Here is his story. Read more >>EventingGlo1 submarine cable connects to the world - True Colour Events Glo1 laid the last part of its submarine cable in Ghana a year ago and on 8 April launched at the State Banquet Hall in Ghana. True Colour Events was entrusted to manage the launch, which was a spectacular affair. Read more >>TCM Pop Up Cinema & ECHO EVENTS are rolling the dice and getting lucky in Cape Town! - ECHO Events and ConferencesFollowing on from the TCM Pop Up Cinema event on the 24th February in Johannesburg, TCM's Pop Up Cinema arrives in the Mother City on Thursday the 12th of May at 18h00. Read more >>Taste of Cape Town 2011 - Barcode Barcode Bespoke Bar Services and The Barcode Bar Academy are hard at work preparing for this year's Taste of Cape Town festival. Read more >>Award of Excellence highlights Kadoro's BEE commitment - Kadoro Events & Communications Kadoro Events & Communication has been presented with an Award of Excellence in recognition of its efforts to drive BEE transformation within the company. Read more >>ExhibitionsFrequently used communication applications for exhibitions and trade shows around the world - PocketMedia Solutions Having produced Z-CARD floor plans, programme guides and numerous other applications around the world, PocketMedia Solutions is well known in the exhibition industry. Read more >>Future Ed welcomes SMART Technologies & VastraTech as sponsors of 'Classroom of the Future' exhibit - Future Ed - The Education Show Exposure Marketing and Communication, the creators of Future Ed, the country's first major education exhibition which is to be staged in May, is delighted to announce that SMART Technologies supported by VastraTech, southern Africa distributor of the world-leading SMART education solutions, is onboard as a sponsor of the event. Read more >>MediaSA business Oscars call for rising stars! - Topco Media The deadline is fast approaching for the African Access National Business Awards 2011, the nation's showcase of exceptional performance by commerce and industry. Read more >>
KFCHowzat - over one million page views in a single month! - 7DffrntKndsofSmke Late last year, KFC and creative mobile agency 7 Dffrnt Knds of Smke launched the KFCHowzat mobisite. During the ICC World Cup the site blew up receiving over 180 000 visits and 1.2 million page views in one month! Read more >>Advertisement:
 NewspapersEighth Annual Die Burger Wacky Wine Weekend - Die Burger This year marks the eighth anniversary of the Robertson Wine Valley's biggest annual wine festival, with the ever-popular Die Burger Wacky Wine Weekend taking place from 2-5 June 2011. With 50 wineries showcasing their wines, visitors can expect even more festivity and celebration! Read more >>PR & Communications'Trust' is driving The New Normal in communications - Lange 360The New Normal in communications - with greater accessibility to information in a more open society - has created a greater need for trust. And this has led to a growing demand for reputation management, which has significantly influenced the nature of the services from communications experts. Read more >>ProductionStriking Undies Cook go SWAT - Propeller Films The original brief for Pin Pop Lollipops from Troika Imagineering Works featured a couple ending their relationship on screen. The reason for the break-up comes when the woman is distracted by a teen in the audience who holds an irresistible secret weapon - a Pin Pop lollipop! Read more >>
XL partners with Aquafresh to target the masses - Habari XL Mass media advertising specialists, XL, recently partnered with Aquafresh (Glaxo Smith Kline) to further develop brand awareness and drives sales within the lower LSM market via a unique pre-paid airtime voucher campaign. Read more >>
Today's graduates want to be part of something bigger - CRFJob seekers in today's market are much more conscious of global issues and are increasingly expressing a preference for working in sustainable and responsible organisations. Read more >>ResearchIlvo Forgiarini appointed Managing Director for Conexus - Conexus Synovate has announced that Ilvo Forgiarini will take on the position of managing director of its company Conexus, an outsourced call centre company. Read more >>Synovate survey reveals latest green habits and consumption across the world - SynovateA new study from top four global custom market research firm Synovate on 'green' behaviour shows that women and older consumers across the world are more environmentally conscious overall. How people feel about the future and their family, and which country they live in, are less important factors in determining their green habits. Read more >>UCT Unilever Institute film wins jury award in Cannes - UCT Unilever Institute of Strategic MarketingForerunners, a UCT Unilever Institute-produced film that charts the lives of four young black South African professionals, has received a special jury award at the Cannes International Pan African Film Festival held recently. Read more >>SponsorshipBusiness and Arts South Africa sees surge of new members - Business and Arts South Africa Business and Arts South Africa has seen a surge of new members joining the organisation in 2011. The new members cover a range of economic areas - from entertainment and tourism to retail, advertising and production and a new member from the medical supply field. Read more >>
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New vehicle sales taper off [Henrie Geyser: motoring editor] New vehicles sales for April were 8% up on the same month last year but were the lowest monthly sales since April 2010 and down 27.8% compared to March this year. Read more >>More Motoring news...
The Peninsula - as good as ever [Brian Berkman: contributing editor, travel] I remember the Peninsula All-Suite Hotel in Sea Point opening 21 years ago. It was an exciting project as half the building was an art deco beachfront block of flats while the other half was newly built in that 1980's glam style. I especially loved the low mirrored ceilings and mirrored walls that looked straight off the set of Dynasty. For me, sitting in the lobby was like being in Alexis Carrington's apartment. Read more >>Solomon's Guide gets new look Moja Media, the publishers of Solomon's Guide have announced a range of what are designed to be innovative and dynamic changes in the 41st edition of their South African guide book, which is now available at good bookstores. Read more >>Mango to launch Lanseria operation as fifth aircraft comes online - bookings now open Low-cost airline Mango will launch operations from Lanseria on 1 June 2011, with bookings now open for its inaugural route to and from Cape Town. Read more >>Cape Town is world's top destination Cape Town has come out tops in the 2011 TripAdvisor Travelers'Choice Destinations Awards after going up against major global competitors such as London, Sydney and New York. In addition, Blackheath Lodge and Derwent House Boutique Hotel, both situated in Cape Town, were ranked 7th and 8th respectively in the "Top 10 Hotels for Service" category. Read more >>America an ever-growing market for tourism to South Africa A substantial amount of tourism marketing in North America for South Africa has followed in the wake of the FIFA 2010 World Cup South Africa, generating unprecedented interest in this holiday destination. Read more >>More Travel news...
Crusader crushers [Corné Krige] You know, when I hear the word apartheid I cringe because I am a young white male living in South Africa. Even though I am a born-and-bred Zambian, I cringe because I am embarrassed at what our old white government did to the black and coloured people in this beautiful country. Read more >>More Sport...
Cyberpunkers murder Assembly [Justin Williams] Italian duo, the Cyberpunkers, played an unforgettable set at the Assembly on Friday, 6 May - one that left Facebook and Twitter buzzing amongst Cape Town's young "tech generation". Read more >>Non-verbal communication with Body Language [Jordan Scott] I'm not sure whether to say I was thoroughly entertained or thoroughly educated, or perhaps it was simply the perfect combination of both. Gaetan Schmid has performed many times at the Kalk Bay Theatre, with shows such as The Dog's Bollocks and Rumpsteak. He has now taken the world of non-verbal communication and made it a humorous learning experience for everyone who had the privilege of seeing the show. Read more >>Taking a "Break Away" Sick Leave [Ruth Cooper] One-man-band maverick Eksteen Jacobsz chats to BizLounge about the latest Sick Leaves happenings, including the digital release of his new EP "Breaking Away" and involvement in the Roy Orbison Foundation compilation album. (Fingers crossed that Eksteen's track is included.) Read more >>More BizLounge news...
Industrial/Graphic 3D Designer - Cape Town - BlackheathDynamic 3D/graphic designer required for point of purchase manufacturer. Make a name for yourself!!! Read more >>Sales Executive - PretoriaDriven, literate sales executives to approach high-end and retail businesses for Zappon! Pretoria preferable, other regions welcome to contact us. Read more >>Journalist - JohannesburgAn exciting opportunity to write for B2B publications to the mining, and construction sectors that circulate not only in SA but in other countries on the continent. Read more >>Sales Executive - JohannesburgAn exciting opportunity to sell space in B2B publications to the mining and construction sectors that circulate not only in SA but in other countries on the continent. Read more >>Firestarter Salesperson - Youth Marketing - JohannesburgDynamic youth marketing company is looking for a Firestarter salesperson. At least two years experience within the marketing/advertising industry is crucial. Youth marketing field is a plus. Read more >>Webmaster and Digital Administrator - Cape TownWe are looking for a dedicated webmaster or digital administrator to assist us in further growing our digital efficiency and footprint across various online platforms. Read more >>Graphic Designer and Web Content Administrator - AlbertonLooking for a dynamic, self-motivated individual with experience and skills in graphic design, web content editing and styling, and site management. Read more >>Middle Weight Art Director - Cape TownAn exciting, creative and challenging position has become available within Markham's! As a conceptual practical team player, to be responsible to design and produce all marketing requirements. Read more >>Account Manager - Cape Town - GardensWe're looking for a self-motivated mid-senior account manager to join our BTL and interactive agency and work on a mix of clients. Read more >>Senior Finished Artist - DurbanDurban agency, Whalleys is on the hunt for a senior finished artist to join our dynamic team. Read more >>
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