 23 Mar 2010 |
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Samsung caught green washing [Herman Manson] Electronics giant Samsung South Africa has been caught out misrepresenting its environmental credentials in some of its marketing material. It follows hard on the heels of a Greenpeace International campaign highlighting Samsung's failure to live up to its environmental obligations. Read more >>Advertisement:  Nominate that special bossThe Boss of the Year Award, which has opened for 2010 nominations, closes on Friday, 21 May 2010. The new title bearer will be announced on National Bosses Day, which this year will be celebrated on Friday 15 October at a banquet lunch in a five-star venue in Gauteng. Read more >>Govt departments stealing ideas for friends? [Chris Moerdyk] South Africa's new national sport - "Jobs for Pals" - has taken a new turn with allegations that government departments are stealing marketing ideas and passing them on to friends. Read more >>The Consumer Protection Act: best you understand it. [Gillian Rightford] Hey, so I know we all talk about how important the consumer is in the business of creating advertising. But if you are an advertising/communication practitioners, have you taken the time to study this legislation, the new Consumer Protection Act, which goes live in April 2010? Read more >>
Kulula is outwitting FIFA at every turn [Chris Moerdyk] This extremely amusing bit of how's-your-father between FIFA and Kulula is demonstrating all sorts of wonderful marketing things. The first being that FIFA is playing right into Kulula's hands by so anally applying its draconian rules and, secondly, that there are definitely two sides to the ambush marketing issue. Read more >>SABC unveils 2010 broadcast plan The SABC Board, led by Dr Ben Ngubane, unveiled the organisation's 2010 FIFA World Cup broadcast plan and corporate plan in Parliament today, Friday, 19 March 2010. Read more >>Just how damaging are service delivery protests for 2010? [Dr Nikolaus Eberl] When Jeremy Maggs interviewed International Marketing Council (IMC) chair Anitha Soni earlier this week as to just how much damage the recent service delivery protests have caused to South Africa's brand image, in view of the impending 2010 FIFA World Cup, deja vu of previous world cup hosts kept flashing before my eyes - it appears that the months running up to the big event tend to be beset by problems and challenges alike, ever since the 1990 World Cup held in Italy. Read more >>2010 Kick-off Celebration artist lineup announced JOHANNESBURG: Control Room, global music events producer, and FIFA, announced today, Wednesday, 17 March 2010, the first group of musicians confirmed to perform at the 2010 FIFA World Cup Kick-off Celebration Concert. Global artists will perform at the event taking place the night before the first match at 8pm (GMT+2) on 10 June at the newly-renovated Orlando Stadium in Soweto, Johannesburg. Read more >>AdvertisingInterview with Jimmy Wales, keynote speaker at Festival of Media The Festival of Media brings together the leaders of the global media and advertising community to discuss the future of media communication. Here is an interview with Jimmy Wales, the founder of Wikipedia and the first keynote speaker opening the conference in Valencia, Spain, on Monday, 19 April 2010. According to Wales, some of the ideas behind Wikipedia have a major role to play in the future of democracy. Bizcommunity.com is the Festival of Media's South African media partner.AdExpo opens in Johannesburg [Issa Sikiti da Silva] South African advertising and media exposition, the Mega Media AdExpo, kicked off today, Tuesday, 23 March 2010, at 10am at the Sandton Convention Centre in Johannesburg, with 31 speakers set to lecture participants on marketing and advertising techniques and 50 exhibitors showcasing their products and services for the next three days. Read more >>Cannes Lions Young Lions opens for SA creatives Registration for the annual Cannes Lions Young Lions Competition will open on the Cinemark website on Friday, 26 March 2010, and close at 9am on Monday 29 March. The competition is open to all creative talents under the age of 28 who think they have what it takes to represent South Africa in this international competition. Read more >>"I said it, Mr Blatter, not Kulula." [Herman Manson] Kulula.com supposedly said something nasty about Joseph 'Sepp' Blatter and it made the front page of The Mercury. And the Cape Times. It ran in The Star. Then SAPA picked it up and it was everywhere - News24, The Sowetan, East Coast Radio. Only the comments in question were not made by the tweeps over at @kulula, which originally broke the news on Twitter that FIFA has demanded it drop its tongue in cheek ‘Unofficial National Carrier of the ‘You Know What' campaign. It was I, Mr Blatter. Read more >>And the AdReview Agency of the Decade is….The announcement of the Agency of the Decade will take place at the annual AdReview Awards on 21 April 2010 at the Helderfontein Estate in Kyalami at 6pm and published in AdReview 2010, which will be in the 29 April issue of Finweek. Read more >>Festival of Media announces keynote speakers The keynote speakers at the fourth annual Festival of Media have been announced. The lineup includes founder of Wikipedia, Jimmy Wales. The event will be hosted 18 - 20 April 2010 in Valencia, Spain and will also feature a lineup of business leaders from the global communications and advertising industry. Read more >>IPA Best of Health Awards 2010 open for entries The 2010 Institute of Practitioners in Advertising Best of Health Awards; the worldwide creative awards for communications aimed at healthcare professionals, or healthcare messages to consumers, is now open for entries until Friday, 9 April 2010. Read more >>More South Africans to judge Cannes Lions Three more South Africans have been appointed as judges of the outdoor, media and radio Lions juries at the Cannes Lions, the committee announced yesterday, Monday, 15 March 2010: TBWA's Damon Stapleton, The Jupiter Drawing Room's Anne van Rensburg and Net#work BBDO's Ivan Johnson. Read more >>
PR agency rebrands on 10th anniversary In celebration of its 10th anniversary of successful service to the luxury hospitality sector, Manley Communications launched new branding and a new website, yesterday, Thursday, 18 March 2010. Read more >>Advertisement:  Brand identity for ICC comes from SA teams The International Cricket Council (ICC) recently contracted South African branding specialists HKLM Middle East and SA sponsorship marketing specialists Playmakers to create a brand identity for the 2010 event which reflects both the youthful energy and charisma of the host country and the ICC's brand objectives for the biennial event. The brief required brand strategy, logo and visual style for the upcoming ICC World Twenty20 Championships in the West Indies. Read more >>CSIClimate Change Leaders - making a difference in SANominations for the inaugural Climate Change Leadership Awards received 54 entries in the business category and 20 in the community category and, on 11 March 2010, five award winners were honoured at a banquet at the Sandton Sun. Read more >>Primedia Broadcasting cutting the hot air Climate change and the environment are key issues for Primedia Broadcasting, which has taken active steps to ameliorate its own house and promote these concepts to others. Read more >>DesignAdobe competition sparks creatives With R100 000 in products and prizes up for grabs, the Adobe South Africa Go Create competition encourages entrants to be as creative as possible with the theme 'My Creative Suite', reflecting the role Adobe plays in the creative process in design, video, Web or photography disciplines. Read more >>Rainbow nation phrase bookFreelance graphic designer Mark Macdonald and Michelle Macdonald, a voice and English pronunciation coach, with contributions from relevant South African experts, have developed a multilingual phrasebook for South Africans. Hello South Africa translates more than 600 phrases in 30 topics into each of the 11 official languages. For more info, go to www.hellosouthafrica.co.za.
New Google searches for SA In December 2009, Google introduced a string of new search innovations to bring results to life with a stream of real-time content from across the web. This feature was introduced to Google SA on Friday, 19 March 2010. Latest results and the new search options are also designed for iPhone and Android devices. Read more >>MWEB's bold ADSL move to spur online ad boom [Diane Charton] The news that MWEB is to offer uncapped ADSL data access from as little as R219 a month will help to spur massive growth in online marketing and advertising in South Africa in the months ahead. Read more >>Net Prophet 2010 registration open Registration for Net Prophet 2010 is officially open. This year's conference, hosted by the RAMP Foundation, will focus on digital innovation in Africa, as well as building a globally competitive IT economy in South Africa. Read more >>PR practitioners: What bloggers want “Contact us more frequently and consistently, but with the right material and a personal touch,” say South African bloggers to PR practitioners - a result from what Text 100 believes is the first global survey of its kind, when it examined the communications/PR preferences of technology, business and lifestyle bloggers across the globe, including the South African blogosphere. Read more >>Cheaper Internet access from MWeb; News24, Opera Mini partnerApart from the launch of TopTV, this morning, Thursday, 18 March 2010, saw MWeb with the support of its parent company Naspers announce that it is now offering cheap uncapped ADSL packages for South Africa which should have a dramatic effect on the country's Internet usage, and Opera Software has partnered with News24.com to provide one-click access to the News24 mobisite, http://m.news24.com, direct from the Opera Mini browser. According to Opera's State of the Mobile Web Report, SA ranks number six in the world for most mobile web users and during the past year, SA mobile web usage has jumped 241%.30 things learnt about running social media campaigns [Dan Pinch] Here's a list of 30 things that we, as cross-discipline creatives in the King James Group, have learnt about running social media campaigns over the last year. Read more >>SA could get new Internet domains [Duncan McLeod] The authority in charge of administering South Africa's country-code top-level domain is likely to introduce three new second-level domains below the .za in local Internet addresses. The proposed “second-level domains” are .mobi.za, .fam.za and .shop.za. Read more >>Africa: less than 1 million country domain sites - survey[Issa Sikiti da Silva] The latest revelation that Africa has less than 1 million country domain websites is a sign that the continent still favours priorities such as poverty eradication, land redistribution, basic health care, clean water and education, among others, ahead of developing its technological capacities. Vika Mpisane, GM of .ZADNA, made the revelation during the presentation of .za market research survey yesterday, Tuesday, 16 March 2010, at the Hyatt Regency Hotel in Rosebank, Johannesburg. Read more >>Duo launches online division Judith Middleton, CEO of Duo Marketing + Communications, says its new online division is a natural evolution of the company's mission to be a brand custodian for its clients. Read more >>Capitec Bank offering US$5000 for ideaFollowing its naming as a Great Brand of Tomorrow in the Credit Suisse report, Capitec Bank has launched its Idea Bounty brief, calling all creative minds to come up with one print advert concept as well as one banner advert concept to spread the word of its win to the online community. It is offering US$5000 (about R37 000) to the winning concept, which closes for entries on 18 March 2010. See www.ideabounty.com for more.Education and TrainingFreelancers: here's how to get paid [Tiffany Markman] A recent article on ‘Getting the most from a freelance copywriter or editor' sparked lots of comments, but the majority came from freelancers with payment questions. So Jo Duxbury (of the brilliant Freelancentral and the spanking new Peppermint Source) and I have collaborated in order to answer them. Read more >>Advertisement:
New scheduling software for event organisersThe Rendezvous Workspace software enables organisations to have efficient management and co-ordination of meetings, video conferencing and flexible working, provides a user interface designed to be fully integrated with the Outlook desktop environment and enable staff to conduct room, desk and resource scheduling from a mobile device. Read more >>New structures within Kreate Kreate South Africa has restructured its business into two key divisions - Staffing Solutions and Experience Events. Both are represented by experienced teams in Cape Town, Johannesburg and Durban. Read more >>New events centre in Cape QuarterThe Cape Quarter Lifestyle Centre in Green Point, Cape Town has opened a new events centre with a glass-fronted, double volume venue and wrap-around balcony, suitable as a venue for dinners, product launches, conferences or film and photo shoots with its neutral interior. Read more >>Far East interested in SA as meetings destination Calvyn Gilfellan, CEO of Cape Town Routes Unlimited (CTRU), fresh back from his team's trip to this year's Asia-Pacific Incentive and Meetings Expo (AIME) in Melbourne, observed a number of trends at the meeting and they appear to bode well for South Africa as a prime destination for conventions and similar events. Read more >>ExhibitionsRenewable energy certificates at Meetings Africa The Renewable Energy Certificate (REC) system allows users to consume electricity in one part of the country and ‘trade' this usage against a green power source. This was done at the recent Meetings Africa show by Scan Display, which powered its exhibition stand this way. This is reportedly the first time that an individual exhibitor has used renewable energy for its stand's lighting and electrical appliances. Read more >>IBM sponsors JusTTouchIT 2010 IBM has confirmed it will be the platinum sponsor at the interactive kiosk and self-service digital media conference and expo, JusTTouchIT 2010, to be held at the Midrand Conference Centre on 4-5 May 2010. The event, in its second year, has attracted key speakers and exhibitors. Read more >>
BLUFF SA magazine discontinued Maverick Publishing Corporation has announced that the company will no longer be publishing the print version of BLUFF SA magazine with immediate effect, but plans to take the magazine into the digital space. Read more >>Getaway turns 21 Getaway magazine celebrates its 21st birthday with bottles of bubbly to advertisers and other stakeholders and R200 000 in giveaways for readers. Among these are competitions to win bush breaks, multi-tools, vouchers, gear and books, while subscribers stand to win a R30 000 stay for two at the up-market Tenahead Mountain Lodge. Read more >>Afropolitan ties up with BMF Afropolitan magazine and the Black Management Forum (BMF) have teamed up and one aim is to enhance the magazine's content; the magazine has also developed a new website to provide it with an online presence. Read more >>
Malema: white ‘Boer' journalists ‘conspiring against me' NEWSWATCH: Julius Malema, leader of the ANC Youth League, says that what he calls white ‘Boer' journalists are out to get him, according to IOL, which also reports that Malema says that when it comes to journalists, you can't be too careful… give them half a chance and they'll take over the country. Meanwhile, reports of government officials delving into journalists' personal banking accounts has created a scenario that Jacob Zuma says is ‘totally unacceptable'. Read more >>Shivambu vs journos: COSATU wants answers The Congress of South African Trade Unions is the latest organisation to issue a statement following the dispute between ANCYL Floyd Shivambu and a group of journalists - and the congress wants answers. Read more >>SANEF backs journos in Shivambu complaint NEWSWATCH: The South African National Editors' Forum (SANEF) is backing the group (the ANCYL calls them ‘a mob') of journalists in their complaint that Floyd Shivambu, ANCYL spokesman, threatened to reveal private details about certain journalists and also apparently accused some of having sex in return for stories, reports IOL. Read more >>Presidency responds on 702 journo incidentThe Presidency issued a statement yesterday, Wednesday, 17 March 2010, in which it has “noted with concern” reports of an incident between members of the SAPS Presidential Protection Unit (PPU) and an Eyewitness News reporter at Chris Hani Baragwanath Hospital on Tuesday 16 March. Read more >>Shivambu complaint: ANCYL, ProJourn respond In a release headed ‘ANCYL response to a mob of concerned journalists' the organisation dismisses the complaint by a group of journalists following threats made by ANCYL spokesman Floyd Shivambu to reveal private details of the journalists' activities. The Professional Journalists' Association (ProJourn) has also responded to the reports. Read more >>Blue-light in the spotlight NEWSWATCH: Democratic Alliance leader Helen Zille wants Jacob Zuma to rein in the blue-light brigade now, reports IOL, which also reports that a group of journalists lodged a complaint against ANCYL spokesman Floyd Shivambu after he allegedly threatened to reveal private information about them; Shivambu in turn won't apologise and says he will leak private details of journalists' activities. Read more >>Political journos complain to boss about ANCYL spokesman In an unprecedented move, 19 of the most influential political journalists in the country have lodged a complaint with the ANC proper about what they call spin man Floyd Shivambu's unethical behaviour, threats, bullying - and supposed access to information he can't legally obtain. Read more >>A reporter's personal story about brush with untouchables [Stephen Grootes] It's a terrible sight. To see your colleague, the guy you've bonded with, your mate, your brother in journalistic arms, kicking and screaming and shouting for help. He's being held back, five large black-suited men surrounding him, shouting at him, ignoring the legal definition of assault and simply not giving a rat's arse. Read more >>Blue-light brigade assaults journalist NEWSWATCH: A 702 Talk Radio journalist was assaulted and forced to delete images he had taken of Zuma's motorcade when the latter was on a tour of Chris Hani-Baragwanath hospital yesterday, Tuesday, 16 March 2010, reports IOL. The newly launched Professional Journalists' Association has released a statement today, Wednesday 17 March, condemning the manhandling. A Mail & Guardian photographer was intimidated as well this morning outside Zuma's Forest Town home, as reported by M&G editor Nic Dawes on Twitter. Read more >>Apply now for Sampson journalism awardApplications for the 2010 Anthony Sampson Foundation Award for Journalism of R80 000 close on 31 March 2010. The award has been established to promote the tradition of reporting begun by Anthony Sampson, Drum editor in the 1950s, and to encourage new, young voices among journalists and would-be journalists. Read more >>MobileWASPA code is in practice According to Michael Hainebach, chair of the Wireless Application Service Providers' Association (WASPA) Code of Conduct Working Group and a member of the association's recently announced 2010 Management Committee, the decision to require members to reconfirm consent from a subscriber to continue billing for a service when the customer's mobile content bill reaches R200 is yielding encouraging results. Read more >>Advertisement:  Mobile Monday looks at mobile value-added servicesMobile Monday aims to foster co-operation and cross-border business development through virtual and live networking events by sharing ideas, best practices and trends from global markets. This month's was held on Monday evening, 15 March 2010, in Melrose Arch, Johannesburg, as a live session with local and international speakers and offered an opportunity to network after the sessions. Read more >>NewspapersShortlist out for Mondi Shanduka Newspaper awards Following an intense judging session, a shortlist of 41 names for the 9th annual Mondi Shanduka Newspaper awards were announced late last week. Professor Guy Berger, head of journalism and media studies at Rhodes University and convenor of the judging panel, commented, "The judges were highly pleased at the general quality of the entries and affirmed their appreciation of the role of newspapers in South Africa." Read more >>Reiner Mittelbach leaves WAN-IFRA in May Reiner Mittelbach, former CEO of IFRA prior to the July 2009 merger with the World Association of Newspapers, has decided to leave the merged organisation, WAN-IFRA, at the end of May 2010. Read more >>Flying SA flag high in UK - FT's Lisa MacLeod [Issa Sikiti da Silva] Former Business Day managing editor Lisa MacLeod is flying the South African flag high in the UK, having recently been promoted to the post of managing editor at Financial Times (FT) after joining the London-based newspaper in 2003. In an interview with Bizcommunity.com this week, MacLeod speaks about UK's technophobia, its conservative newsrooms and some of the pressures facing SA newspapers. Read more >>Sowetan journalists suspended NEWSWATCH: Two journalists at the Sowetan newspaper have been suspended while allegations of bribery are investigated, reports IOL. Read more >>PrintingLarge format printers from CanonCanon Europe has recently launched three new imagePROGRAF large format models, the 44-inch iPF8300 and the 24-inch iPF6350 and iPF6300, for professional photographic, proofing and graphic arts markets. According to Prakash Naidoo, product manager at Canon SA, “Key findings in the group's own insight research reports over the past two years have pinpointed large format as a growing business opportunity for a number of print-related market sectors.Recycled extra white paper from FranceArjowiggins, a French paper manufacturer, has launched Cocoon, a new extra-white FSC (Forest Stewardship Council) 100% recycled range of paper. The range begins with two new products Offset, an uncoated offset paper available in 80 g/m² to 350 g/m² suitable for offset printing and converting and Preprint, an uncoated preprint laser paper available in 80 g/m² to 160g/m² suitable for digital and laser printing. The paper is now available in South Africa from Antalis.
BlackBerry upgrade wins Mini Cooper
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Calendar reminder for PRISM awardsBook now for the PRISA PRISM Awards to be held at Gallagher Convention Centre on 31 March 2010 from 6.30pm. Ticket prices are R420 per person excluding VAT for PRISA and PRCC members, R540 per person excluding VAT for non-PRISA members: and R4000 excluding VAT for corporate tables (of 10). Details of the event and ticket purchasing information are available on www.prisa.co.za, tel Vivienne Steyn on +27 (0)11 326 1262 or email admin@prisa.co.za.
AMPS store magazine results on hold At an AMPS scrutiny meeting held last week, SAARF informed representatives of its councils that it was concerned about the reliability of the store magazines' readership figures in AMPS 2009AB (fieldwork period Jan - Dec 2009). It has therefore decided to withhold the results to give the advertising, media and marketing industries the opportunity to evaluate this sector's results carefully. Read more >>RetailSouth African Prix d'Excellence de la Beauté 2010 from Marie Claire Givenchy received the Prix d'Excellence award in the Care category for its Le Soin Noir and Guerlain's Rouge G de Guerlain was voted the best product in the Make-up category at the local Marie Claire Prix d'Excellence de la Beauté Awards 2010 at The Venue in Melrose Arch, Johannesburg, earlier this week. Read more >>Consumer confidence up The FNB/BER consumer confidence index (CCI) for 1Q2010 (conducted 5-19 February 2010) shows a rise in confidence of a further 9 index points to a level of +15 from the +6 at the end of last year. This is the single biggest increase between two consecutive quarters in five years. It is now at a slightly higher level compared to the one that prevailed before it plunged two years ago. However, the current level is still lower than the levels of +20 and above prevalent during 2006 and 2007. Read more >>Eastgate becomes Forever New Australian brand, Forever New, which launched in South Africa last December with two stores, will launch its flagship store at Eastgate Shopping Centre this Thursday, 18 March 2010. Read more >>Hostex fires up with Global Pizza Challenge The second annual Global Pizza Challenge (GPC) South Africa cook-offs took place at Hostex, 8-10 March 2010, at the Cape Town International Convention Centre. A little more flavour was added to the competition this year with the inclusion of the Peppadew category, which offered entrants the opportunity to win R10 000 by using its diced sweet piquanté peppers. Read more >>SponsorshipCSA terminates Bakers Mini Cricket sponsorship Cricket South Africa (CSA) announced on Wednesday, 17 March 2010, that it is not renewing its contract with National Brands Limited (NBL), through its brand Bakers Biscuits, for mini cricket. This ends Baker's 27-year association with Mini Cricket. Read more >>KFC supports Crazy Entertainers KFC has signed a sponsorship deal with the Crazy Entertainers, a group of performers from the township who perform on the streets, record skits, shoot movies with basic equipment, cut multiple DVD copies and sell them on the streets. They have played a key role in the increasing popularity of locally made, low-budget comedy DVDs that were inspired by the success of similar DVDs from Nigeria. Read more >>TVBinnelanders gets legal, expands to an hour Soapie fans and advertisers will not be left in the lurch when Egoli finishes on 26 March 2010, as Binnelanders will take over with a brand new storyline in a new one-hour from 5 April. Read more >>ODM coming in May with 55 TV channels [Issa Sikiti da Silva] Newly-licensed pay TV broadcaster On Digital Media (to trade as TopTV) is ready to enter the market and launching in May 2010, offering 55 channels - for now - at a subscription fee ranging between R99 and R249, CEO Vino Govender announced this morning, Thursday 18 March, in Johannesburg. “We intend to make pay TV accessible for all and as a right and a necessity for all South Africans, not only for the wealthy,” Govender told journalists at the company's offices in Woodmead. Read more >>FPB lauds MultiChoice ‘no-porn' decision “We are elated that the increased possibility of prematurely exposing children to adult content has been eliminated,” said Yoliswa Makhasi, CEO of the Film and Publication Board (FPB), commenting on the decision taken by MultiChoice against the possible launch of a pornography channel. Read more >>Youth MarketingYouth use new media, traditionalA new study, just released by the Youth Research Unit (YRU) of the Bureau of Market Research (BMR) at the University of South Africa (Unisa), in collaboration with the Film and Publication Board (FPB) and Vodacom, provided worthwhile and interesting insights into the role of media, especially new media, in the lives of high-school learners in South Africa. Read more >>Socialist email [Terry Levin] No more beating around the bush: in 2010, we are going to beat the bush itself to a bark chip, maybe even a pulp. In this, the run up to the 2010 Loeries awards, it's just a hop, step and a very long jump to 1-3 October, so I guess we'd better all get in training. Read more >>
AdVantage launches monthly legal column AdJudicate - Advantage Magazine AdVantage magazine has teamed with one of South Africa's leading intellectual property law firms, DM Kisch, to give rise to a new monthly column which will see DM Kisch provide contemporary insight into legal matters regarding to media, marketing and advertising. Read more >>
MarketingCan't measure PR and advertising? Yes, you can... - Chris MoerdykAdvertising, PR and any other parts of marketing can be measured. Sometimes its not easy, sometimes it can be expensive but at all times it's entirely possible. Read more >>Strategic appointments at Bizcommunity.com - Bizcommunity.com In order to maximise skills and talent in preparation for new developments at Bizcommunity.com, the management and staff complement in editorial, support and sales has been restructured. Read more >>AdvertisingVerushka directs a music video that's worth shouting about - Egg Films After receiving a standing ovation at the Design Indaba and again at the press launch, the Shout music video directed by Verushka, the latest addition to Egg Films Johannesburg, has put the young director firmly on the map. Read more >>New corporate identity for Pyrotec - Pyrotec Pyrotec, a privately owned South African company that specialises in providing innovative and top quality product identification solutions, recently revamped its 42-year-old corporate identity. Read more >>Is your packaging an advert for your product? - PyrotecAdvertising: horribly expensive, isn't it? Packaging, too. Done properly, however, your organisation can get more value from the expenses incurred on advertising and packaging, by making the latter an integral part of the advertising campaign. Read more >>AdExpo experiences high interest from industry - CADEK Media The Mega Media AdExpo will be staged from 23-25 March 2010 at Sandton Convention Centre and is generating a lot of excitement and interest from the advertising and marketing industry. The organisers, CADEK Media, report that they experience an influx of pre-registrations from the industry. Read more >>Euro RSCG gets results for Strepsil - Euro RSCG SA Euro RSCG's Strepsils campaign, which flighted from January through November 2009, was based on two key insights. Research highlighted the target audience's belief that minor throat problems are not important enough to warrant Strepsils. Instead, the market was using regular candies and sucking sweets. Read more >>Creative agency Lowe Bull and OMO get down and dirty together - Lowe Bull In the third film of a campaign to celebrate 'Dirt's biggest lessons', Lowe Bull Joburg and OMO, one of South Africa's most well-loved and recognised household brands, have created what could become one of the year's more memorable commercials by painting a proudly South African picture of community and the power of teamwork. Read more >>Ireland/Davenport awarded prestigious MTN Africa FIFA Project - Ireland/DavenportJohannesburg-based advertising agency, Ireland/Davenport, which is celebrating five successful years in business this year, has been awarded the MTN Africa FIFA project. Ireland/Davenport will partner with Switch Branding & Design in the fulfillment of the campaign. Read more >>BrandingInterbrand Sampson: global design recognition - Interbrand Sampson Respected international publication Design DNA: Logos is to showcase great logos from around the world. The Swiss/UK publisher RotoVision has gathered the work over the last year, and it will be published shortly. Three pieces of creative work by Interbrand Sampson will be featured. Read more >>New book to include history of intellectual property protection in SA - Brands & BrandingIntellectual property law the hero? South Africa's brands the damsel in distress? From Nederburg to Google: 1810 to 2010 is a new title from Affinity Publishing that will include the history of intellectual property protection in South Africa, and explore its role in the creation of strong brands. Read more >>Digital[The Digital Edge] Ebooks, the OPA and SXSW - Cambrient This week The Digital Edge speaks to Gary Hadfield of Kalahari.net and Nikki Cockroft of the OPA, continues with their look at paid content in South Africa and gets a reportback on the SXSW conference in Austin, Texas. Read more >>IBM is once more Justtouchit's Platinum Sponsor - Justtouchit Conference 2010IBM, supplier of the IBM AnyPlace Kiosk, has taken up the sole Platinum Sponsorship of the Justtouchit Conference 2010. IBM was also sole Platinum Sponsor of Justtouchit 2009. Read more >>HelloComputer and Crispin Porter + Bogusky - HelloComputerThe creative and award-winning South African digital marketing agency, HelloComputer, is proud to be working alongside the acclaimed international agency, Crispin Porter + Bogusky on the revolutionary B-cycle initiative. Read more >>10 steps to massively improve social media marketing effectiveness - BritefireIn a session titled “The Social Media Lens” at AdExpo, Britefire's Godfrey Parkin will present a 10-step approach to massively improve the effectiveness of social media marketing. Read more >>A media first for Africa - Standard Bank video page peel - apurimac media apurimac media, in close collaboration with OMG, Standard Bank and TEAMtalk media, recently created a unique Home Page Video Page Peel with Synchronised Expanded Banner - an innovation which allows companies to leverage off the production cost of their television commercials, to strategically target their ads and also to measure ROI. Read more >>Emerging Markets Conference hosted in Cape Town, South Africa - apurimac mediaEmerging market leaders from around the globe recently gathered in Cape Town for the inaugural Yahoo! Inc. Emerging Markets Conference, jointly arranged and hosted by apurimac media. Eight countries were represented at the conference sharing their insights and best practices on their respective emerging markets. Read more >>Education and TrainingUCT business school prompts curiosity with kinetic sculptor Justin Fiske - UCT Graduate School of Business The UCT Graduate School of Business' Executive Education unit is hosting an open evening on 25 March with award winning kinetic sculptor Justin Fiske, whose work will aim to activate the curiosity of Cape Town's business community. Read more >>Boston voted Gauteng's favourite college - Boston City Campus & Business CollegeVisit Boston City Campus & Business College's stand at The Star Workplace exhibition and find out why they were voted Best College in The Star Your Choice Awards 2009. The comprehensive brochures at the stand will give a good idea of the over 80 dynamic career qualifications to choose from throughout 47 branches nationwide. Read more >>PACSA 2010 is coming... - CBM Training CBM Training has developed a three-day, residential training event that focuses on several key skills that secretaries and PAs have themselves identified as vital to get right. Read more >>EventingStyle in Rosebank - Rain Productions Recently the Firs, Rosebank, was transformed into a feast of Italian flair, decor and entertainment in true Peroni style with La Strada Peroni. Briefed, by Inspiration Room to provide white and red decor inspired by the streets of Rome, Rain Productions' attention to detail and follow-through ensured an ‘on-brief', slick event. Read more >>True Colour Events sets Accra on fire for the 2009 Glo-CAF Awards - True Colour Events Accra, the capital and most populous city of Ghana, a fanatic football nation on the coast of the western region of Africa, came alive on 11 March 2010 as the annual Glo-CAF Awards, sponsored by Globacom commenced. Read more >>GL-Oasys Consortium celebrates - Oasys Innovations Coinciding with the final countdown to the 2010 FIFA World Cup, a celebratory street party was hosted in Sandton. This notable day was a joint venture of the Sandton Convention Centre, Johannesburg Tourism Company, Shattered Glass and the GL-Oasys Consortium. Read more >>Simplifying meetings for everyone - Oasys Innovations South African Tourism, in partnership with the Gauteng Tourism Authority, the Johannesburg Tourism Company and the Sandton Convention Centre, decided to host an event that would encompass all the elements that make for a constructive meeting environment. Read more >>True Group welcomes Anton van Wyk - True Colour Events Anton van Wyk has joined the True Group, bringing his expertise and over 20 years of managerial experience in various industries to the establishment. Read more >>ExhibitionsThe Wedding Expo endorses the SA School of Weddings - The Wedding Expo The Wedding Expo will cement its endorsement of the SA School of Weddings by speaking to students about the importance of marketing their business. Read more >>Where will you exhibit when Cape Town goes global? - Global IconsIt appears that business has awoken from its slumber with Global Icons being flooded with requests for exhibition space at the Cape Town International Convention Centre (CTICC). Global Icons has secured the state-of-the-art CTICC from 10 June to 11 July. Read more >>PenQuin International employed by Star Workplace - PenQuin InternationalPenQuin International has been tasked with managing the concept, execution and marketing of the upcoming The Star Workplace Exhibition. The three-day event, which allows career seekers to familiarise themselves with potential employers, will take place at the Coca-Cola dome from 19 to 21 March 2010. Read more >>Valuable opportunities for career seekers at The Star Workplace - PenQuin InternationalSome prestigious companies looking to hire quality staff will be exhibiting at The Star Workplace, an exhibition for new and experienced career seekers, which kicks off at Northgate's Coca Cola Dome in Gauteng on March 19 and runs until March 21. 2010. Read more >>MobileWin a car a day with Nigeria's Bid2Win mobile campaign - Starfish MobileGlo, Nigeria's second biggest mobile operator with over 25 million subscribers, has partnered with Africa's biggest mobile value added services company, Starfish Mobile, to launch one of the biggest and most innovative mobile operator promotions ever run in that region. Read more >>
Convert your website visitors into customers - AlterSageAs a marketing tool, a website provides businesses with an additional avenue to reach potential customers. A well-designed and user-friendly website is only the beginning of your web strategy, though - you also need to maintain your website and this requires continuous work and adjustment. Read more >>Advertisement: 
Expand a Sign debuts at AdExpo - Expand a Sign International Expand a Sign will be exhibiting for the first time at this year's AdExpo at the Sandton Convention Centre from 23-25 March 2010. Expand a Sign are expert in textile printing and will be showing off their new range of world-class retail branding tools. Read more >>Linear Range - Right Stuff Right Stuff's Linear Range is a series of banner stands made up of printed banner panels and optional brochure holders designed to be configured in a number of different ways as they have interlocking connectors, providing the user with the ability to create a display stand to suit his or her unique requirements. Read more >>Expand a Sign supports the fight against crime and SHOUT SA - Expand a Sign International Expand a Sign is supporting SHOUT SA and the fight against crime by being one of the proud sponsors behind the campaign and by supplying banners and portable branding equipment for the launch event. Read more >>Continental gives a continental - Continental Outdoor Continental Outdoor's strategic approach over the past few years has resulted in CSI initiatives being moved largely out of the charitable sphere into one in which true partnerships have been forged with key beneficiaries. The two main entities that benefit from this are Food & Trees for Africa and The Dewildt Cheetah Centre. Read more >>SP Media boast branded busses at FNB Makarapa event - SP Media FNB recently unveiled two colossal Makarapas at the head office in the Simmonds Street. The official FIFA National Supporter branded busses formed a magnificent backdrop against which dignitaries and media enjoyed a lunch brimming over with 2010 FIFA World Cup fever. Read more >>ProductionWaterfront Studios celebrates its independence - Condor VFXWaterfront Studios has concluded a deal whereby existing shareholders, Mike Smit, Gary Edwardes and Rob Meddens acquire the shareholding of MFP Holdings. This makes them completely independent of any corporate institution and totally focussed on improving their offerings across the various business units. Read more >>Leigh Ogilvie directs a new spot for Inecto and Black River FC - Terraplane Leigh Ogilvie's new spot for Inecto and Black River FC entitled “Mama” is a truly South African story told through an uplifting song sung by an unpretentious, real South African woman. The story tracks four decades and with a celebratory tone speaks about the beauty in “letting your true colours show”. Read more >>Hammersmith achieve acclaim on international MTN ad - Hammersmith & Elephant A commercial by Hammersmith & Elephant for Ireland/Davenport and MTN aims to show and/or trigger Africa's support for the 2010 FIFA World Cup. One guy's idea of wearing a soccer jersey to work spreads like wildfire and soon the whole continent is draped in their favourite teams' colours. Read more >>Public RelationsThings "un-zen" in 2010 at Kezi - Kezi CommunicationsKezi Communications is a PR consultancy that has seen tremendous growth over the past five years, resulting in a more focused direction in 2010. Read more >>The Foschini Group extends relationship with MANGO-OMC to promote the Sport Relief Mile - MANGO-OMCMANGO-OMC communications agency has been hired by The Foschini Group CSI to promote the Sport Relief Mile fundraising project to the Foschini community. MANGO-OMC has worked closely with the retail group's CSI division on a range of projects over the last two years. Read more >>
Tapfuma steps out of his cage to become a warrior - Heart 104.9 Heart 104.9FM Sports Cage host, Tapfuma Makina, will be taking on the challenge to be crowned the “Ultimate Warrior” on the new reality show on M-Net Action. Way of the Warrior is a 13-part reality series in which 16 men between the ages of 25-35 years shape up through the ancient martial art of Muaythai. Read more >>Categories for the MTN Radio Awards announced - The Future Group The very best of South Africa's on-air and behind-the-scenes radio talent will be honoured at this year's prestigious MTN Radio Awards, taking place at Monte Casino on 15th May 2010. The MTN Radio Awards are held in conjunction with the Future Group, a Johannesburg-based marketing and media solutions company. Read more >>ResearchNeed a lifestyle audit of the market? - Eighty20Eighty20 will be hosting a breakfast presentation in Joburg on 22 April 2010 in which they'll share some hard facts and show the trends of the current market, and highlight some of the implications while taking a glimpse of the future. Read more >>SponsorshipTeam Toyota ready for Absa Cape Epic start line - MSCSPORTS Toyota South Africa is once again the official vehicle supplier of the 2010 ABSA Cape Epic, one of the toughest stage races in the world for mountain bikers. The warm-up ride for this year's event is the Freedom Ride on Robben Island. Team Toyota members that will participate include Andrew Kirby, Michael Mol and Shaun Bartlett. Read more >>Youth MarketingCrime continues to shock our young - Youth Dynamix[Andrea Kraushaar] You only have to see the student reaction to Jub Jub's trial to start understanding the emotion and appeal our youth have against crime! Read more >>
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Embracing change at Music Exchange 2010 MUSIC [Sindy Peters] Yoel Kenan, CEO of Africori and former senior vice president, international marketing, BMG, gave a brief run-down of world digital music consumption and how it affects the business model in the music industry. Kenan delivered his presentation after lunch yesterday, 22 March 2010 at the Music Exchange conference currently taking place in Cape Town. The scariest part of his presentation was the fact that 95% of music worldwide is downloaded illegally. Fleur du Cap winners announced THEATRE The winners of the annual Fleur du Cap Theatre Awards, held at the Baxter Theatre in Rondebosch earlier this week, were announced at a red-carpet event featuring Premier Helen Zille and Mayor Dan Plato as guests of honour. Guiding principles for successful musicians - Sipho “Hotstix” Mabuse MUSIC [Sindy Peters] An artist in the South African music industry has plenty to contend with, such as: funding, venues, minimum support from media outlets, international counterparts taking centre stage. Sipho "Hotstix" Mabuse addressed the delegates on day one, 22 March, of the 2010 Music Exchange conference discussing why SA musicians are not resilient enough in the industry and hardly ever gain recognition and the rewards for their efforts. Wrestlerish - The Rude Mechanical MUSIC [Ruth Cooper] Wrestlerish walk the pop tightrope with their mix of heartfelt catchy tunes in their self-produced debut album; The Rude Mechanical. For the most part they do this with aplomb and class but now and again I feel like they seesaw towards a far too soppy sound. (How's that for mixing metaphors?) Though my opinion on this varies greatly on my mood, sometime I can listen to the album and love it all but at other times there are tracks that just sound too cutesy… Take a walk down London Road THEATRE [Seagram Pearce] Small theatre might not have as much of a following and broad audience as other better known theatre, yet small theatre lacks nothing in the talent, dedication and small production value by comparison. The Kalk Bay Theatre, which hosted the world premiere of London Road on 11 March 2010, was the ideal intimate location for an equally intimate play. Arriving at the theatre at about 8pm, it was somewhat chilly outside, yet inside I was greeted by Simon (the KBT owner) to make myself comfortable and enjoy a glass of red wine before the show. The atmosphere was superb.
"Put your heart, mind, intellect and soul even to your smallest acts. This is the secret of success." - Swami Sivananda "The secret of man's success resides in his insight into the moods of people, and his tact in dealing with them." - J. G. Holland "You are the embodiment of the information you choose to accept and act upon. To change your circumstances you need to change your thinking and subsequent actions." - Adlin Sinclair "Your brand is created out of customer contact and the experience your customers have of you." - Stelios Haji-Ioannou "Creative people should be sales people because design is a function of selling." - Duan Coetzee Print - Print any item in this newsletter. Sponsors:Email - Email any item in this newsletter. Comment - Comment on any item in this newsletter.
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