29 Jun 2009

 

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Our Cup, Cannes runneth over

Just to prove that we can do as well in the world's advertising arena as we can in hosting sports events, our agencies have done us more than proud at Cannes this year. TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar Campaign for The Zimbabwean brought home an Outdoor Grand Prix and heads the SA winners' list with nine Lions (including five Gold), and Net#work BBDO Johannesburg also brought home glory with a Radio Grand Prix (South Africa's first ever) and two Bronze Lions. Rounding off the Joburg agency domination was Ogilvy Johannesburg four Lions (three Silver and one Bronze). In all, our contenders brought home two Grands Prix, five Gold, four Silver and eight Bronze.

The Confederations Cup is also done and dusted and, despite the naysayers and doubters, it has largely been a success. True, there were some problems, but that is what the Confed Cup is also about... being a dry run for 2010 so that problem areas can be identified and sorted out before hordes of soccer fans descend on us. That is the priority now - to sort them out (not the fans, the problems) and that means a good hard look at what went wrong or could have been done better - such as the marketing of the Confed Cup (and 2010 FIFA World Cup) in the first place, and the park and ride system, which also had some troubles. Perhaps the powers-that-be might also like to take a look at the issue of ticket prices, while they are about it?

In this week's Ornico Ad Showcase, we feature TV ads for Vodacom, Wild Island, Love Life, Momentum and KFC, and radio ads for Motorola, Consol, Symmetry, Visa and Outsurance. We invite you to view/listen, rate and comment upon these ads.

Well done to all. Take a bow!
The biz editorial team

Please send all marketing and media news to marketingnews@bizcommunity.com and opinion pieces to contributors@bizcommunity.com. Responses to this column welcomed in our online editor's column archive or on our editorial blog: http://blog.bizcommunity.com.

Top stories



Editorial news

2010 FIFA World Cup


Why's the international press digging for 2010 dirt?
[Dr Nikolaus Eberl] At this week's LOC Press Conference, which was titled “First Week Review of the Confederations Cup”, it became apparent that certain sectors of the international media are determined to turn the spotlight away from the football field and onto the battlefield of portraying South Africa as a crime hub. Read more >>

Advertising


Titanium & Integrated Gold Lion for TBWA
CANNES: TBWA\Hunt\Lascaris Johannesburg completed its haul with a final Gold Lion, this time in Titanium & Integrated, for its Trillion Dollar Campaign for The Zimbabwean at the final awards ceremony at the 56th Cannes Lions International Advertising Festival on Saturday night, 27 June 2009, in Cannes, France. [blog] Read more >>

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SA companies unfamiliar with bid process
[Sandy Pullinger] There is a science of best practice that helps tenders and proposals win new business. Yet most South African companies - especially in our trying times - apply average to worst practice, because they're completely unfamiliar with the process that makes a bid succeed. Whether you're working on a small or a big bid, best practice shows that it works to follow a process. Read more >>

Loeries announces Experiential judging panel
The Experiential judging panel for the 2009 Loerie Awards was released today, Friday, 26 June 2009. Read more >>

SA makes final Cannes Lions shortlists
CANNES: TBWA\Hunt\Lascaris Johannesburg's Trillion Dollar Campaign and Lowe Bull Johannesburg's Meet Wally's Heart have made the Titanium & Integrated Lions, while FoxP2 and DDB South Africa have made the Film Lions shortlist for the 56th Cannes Lions International Advertising Festival. Both lists were released this morning, Friday, 26 June 2009. [blog] Read more >>

Loeries announces Crafts judging panels
The Print Crafts, Radio Crafts and TV Crafts judging panels for the 2009 Loerie Awards were released yesterday, Wednesday, 24 June 2009. Read more >>

Attending the Loeries weekend in Cape Town? Some pointers...
The organisers of the Loeries Festival Weekend, which starts on Thursday, 24 September 2009, yesterday, Tuesday, 23 June 2009, released some important pointers for those attending. Read more >>

Loeries announces Advertising judging panel
The Loerie Awards has announced the Advertising judging panel for the 2009 Awards. Read more >>

TBWA\Hunt\Lascaris caps record success with Grand Prix

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TBWA\Hunt\Lascaris Johannesburg has won what it reckons is a record number of Cannes Lions for its Trillion Dollar campaign for The Zimbabwean newspaper at the 2009 International Advertising Festival. This is believed to be the single most awarded campaign coming out of South Africa in Cannes' 56-year history. The agency capped its success by winning the Outdoor Grand Prix . Read more >>

Net#work BBDO - “Yes, we ‘Cannes' again”
CANNES: Net#work BBDO scooped its second Cannes Lions Grand Prix last night, Tuesday, 23 June 2009 in Cannes, France. The Radio Grand Prix for the agency's Plain Insanity campaign for Virgin Atlantic Airways comes in the wake of the 2007 Grand Prix for its solar panel billboard for Nedbank, the first-ever Cannes Lions Outdoor Grand Prix for South Africa. Read more >>

Two Grands Prix for SA at Cannes Lions
CANNES: TBWA\Hunt\Lascaris Johannesburg and Net#work BBDO Johannesburg roared off with two Grands Prix - Outdoor and Radio respectively - at the 56th Cannes Lion International Advertising Festival last night, Tuesday, 23 June 2009, in Cannes, France. And South Africa's haul didn't stop there. [blog] Read more >>

Fourth KZN school launches Room 13 Studio
The Kwa Cutshwayo Junior Primary School has become the fourth in KwaZulu-Natal to launch a Room 13 Studio, run by the learners and supported by the TBWA\Group, the agency announced yesterday, Monday, 22 June 2009. Read more >>

Branding

    Idea Engineers will grow your brand, reputation & business.  

TNT Express launches new slogan
In order to streamline all global communications and ensure better brand recognition across the world, TNT Express recently launched its new global strap line “Sure We Can”, the company announced on Friday, 26 June 2009. Read more >>

Cinema


Cape film industry at Cannes
The Cape Film Commission and Cape film industry are currently in France for the annual Cannes Lions festival to promote South Africa as a premium destination, the organisations announced yesterday, Tuesday, 23 June 2009. Read more >>

Design


Gold again for TBWA\Hunt\Lascaris Joburg
CANNES: TBWA\Hunt\Lascaris Johannesburg scooped yet another Gold Lion, this time in Design, for its TheZimbabwean campaign at the third awards ceremony of the Cannes Lions International Advertising Festival last night, Wednesday, 24 June 2009, in Cannes, France. Press and Cyber winners were also announced. [blog] Read more >>

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SA makes Design Lions shortlist
CANNES: The Cyber and Design Lions shortlists were released yesterday, Tuesday, 23 June 2009, and South Africa has four entries shortlisted for Design. Both categories will be awarded tonight, Wednesday 24 June. Read more >>

Digital


Piracy delays Seacom launch date
According to Seacom, an increase in pirate activity during April and May 2009, in terms of intensity and geographical coverage, has resulted in a delay in the undersea cable installation plans. The ready-for-service date has been postponed from 27 June to 23 July . Read more >>

Digital migration process on track - Minister
[Nthambeleni Gabara] The much anticipated Broadcasting Digital Migration process, which will also help address socio-economic challenges, is on track, says Communications Minister General Siphiwe Nyanda. Read more >>

Loeries announces Digital Crafts judging panel
The Loerie Awards announced, yesterday, Monday, 22 June 2009, the Digital Crafts judging panel for the 2009 Awards. Read more >>

Twitter takes on another role
NEWSWATCH: Twitter has become a powerful political tool in addition to its role as a social messaging service, thanks to the Iranian crisis, reports The Observer. Read more >>

Direct Marketing


Silver Direct Lion for TBWA\Hunt\Lascaris
CANNES: At the first of the 56th annual Cannes Lions International Advertising Festival award ceremonies last night, Monday, 22 June 2009, in Cannes, France, TBWA\Hunt\Lascaris Johannesburg scooped South Africa's only Lion of the evening, a Silver Direct Lion for its Trillion Dollar Campaign for The Zimbabwean. [blog] Read more >>

Education and Training


Techno hubs planned for Joburg townships
[Ndaba Dlamini] As part of its broadband project, the City of Johannesburg plans to set up techno hubs where people can access the Internet and boost their technology skills. Read more >>

Exhibitions


Good Food and Wine Show attendance exceeds expectations
More than 48 286 people attended the recent Cape Town Winter Good Food & Wine Show, despite the recession, with exhibitors, media and consumers rating it “as the best show ever”, according to the organisers. Read more >>

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Natural & Organic Product Exhibition in Joburg
The 2009 Natural & Organic Product Exhibition will be staged at the Coca-Cola Dome, North Riding, Johannesburg from 26 to 28 June 2008, and organisers expect a record turnout, following worldwide trends, they announced recently. Read more >>

Magazines


Popular Mechanics is... er... popular
[Chris Moerdyk] The problem with books and magazines is that people tend to judge them by their covers. Take Popular Mechanics for example, unashamedly one of my favourite magazines, but which I am sure a lot of people pass by because they think it is something that only appeals to engineers and rocket scientists. Read more >>

Bumper giveaway with July Wine
Wine magazine is including a copy of the 2009 edition of Icons: South Africa's Wines Reviewed, valued at R99.95, with its July issue, the magazine announced earlier this week. The 168-page guide is a comprehensive record of the results of the Old Mutual Trophy Wine Show. The judging panel, of three international and six local wine-tasting experts, met in May to assess and rate a record 1156 wines to determine worthy medal winners. Icons is the culmination of their deliberations, containing a full list of winners, as well as articles by the international judges and show chairman, profiles of the top wines, a directory of the winning wineries, and vintage reviews. The guide is published by Wine magazine, co-convenor of the Trophy Wine Show, together with wine authority Michael Fridjhon.

Shape launches Healthy Food Journal
Shape magazine has launched an A5, 48-page supplement to the July issue, entitled the Shape Food Journal. Now there is no excuse for not eating healthily says the journal's content editor, Kassabaine Petersen. Read more >>

Amor on “Joostgate”, on Marie Claire cover

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The July 2009 issue of Marie Claire features an in-depth interview with Amor Vittone, Taking the bull by the horns, and she is also to appear on the cover. Read more >>

Media

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

SABC accepts, welcomes FXI judgment
In a statement issued today, Monday, 29 June 2009, the SABC says it accepts and welcomes the judgment in its favour by the Complaints and Compliance Committee (CCC) of ICASA. The judgment follows the lodging of several complaints by the Freedom of Expression Institute (FXI) with the CCC concerning alleged contraventions by the South African Broadcasting Corporation (“SABC”) of the Broadcasting Act 4 of 1999, as amended. Read more >>

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SANEF wants politics out of national broadcaster
A number of issues concern the South African National Editors' Forum (SANEF) and were raised at the organisation's AGM in Durban on Saturday, 27 June 2009. One of them is the SABC crisis and political influences in appointments; another media accreditation demands from PR agencies and other quarters; and that SA Reserve Bank governor Tito Mboweni still won't allow photographs of himself to be taken during press conferences. Read more >>

Zuma: SABC must not be state mouthpiece
NEWSWATCH: The president says "The public broadcaster is not, and should not be, the mouthpiece of government," reports IOL, which also reports that on Friday, MPs decided to dissolve the board of the national broadcaster. Read more >>

Michael Jackson: media tributes, speculation, hype
NEWSWATCH: Michael Jackson died yesterday, Thursday, 25 June 2009 at his home in Los Angeles, apparently of a heart attack - but city medical authorities have scheduled an autopsy for today and say the cause of death may only be confirmed in weeks, reports IOL Tonight. The mass media and social media, from newspaper frontpages (both print and digital), TV, radio to Twitter, Facebook and blogs, are full of tribute, speculation, hype and comment concerning the king of pop today, Friday 26 June. Read more >>

Race begins for places on interim SABC board
NEWSWATCH: The race to be on the interim board has begun, and Alison Gillwald, the only remaining board member, is apparently keen to be on it, reports IOL. Read more >>

SABC: “Please dissolve us… let us go…”
NEWSWATCH: In an apparent change of tune, the SABC board members instead of arguing with the parliamentary committee are now begging to be dissolved, reports IOL, which also reports that two more board members have resigned. Read more >>

Solving SABC's identity crisis will fix problem
[Chris Moerdyk] It's the SABC's most popular soap opera yet - jam-packed with comedy, farce and tragedy - and its playing out in Parliament as the national broadcaster's former board members and top management trade insults and point fingers at each other. All of which will solve nothing. Read more >>

‘You have destroyed the SABC' - De Lille
NEWSWATCH: While former and current SABC board members questioned the motives of the Parliamentary inquiry into the broadcaster's crisis and refused to take questions, ID leader Patricia De Lille told them that they had destroyed the organisation, reports IOL. ANC MP Johnny de Lange was equally critical, saying “There is a corporation running wild out there”, reports news24.com. Read more >>

Stop sensationalising crime, international media told
[Tshepiso Seopa] So far 12 games have been played and four are remaining in the ‘noisiest FIFA Confederations Cup tournament', and the event has progressed reasonably smoothly. However, the Local Organising Committee and government took international media to task on Monday 22 June 2009 over what they feel is the sensationalism of incidents of crime surrounding the event. Read more >>

SABC board faces Parliament
NEWSWATCH: The remaining board members and those who resigned recently (barring Ashwin Trikamjee, who is overseas), will face the parliamentary portfolio committee today, reports The Times. Meanwhile, SABC staff are having to get along with less milk, reports TVSA. Read more >>

Mobile


Top honours for OMD in mobile advertising competition
Independent media agency OMD Media Direction has swept the board in the Vodacom Mobile Media's incentivised experiential campaign - the MAD Challenge. The awards function took place last night, Wednesday, 24 June 2009. Read more >>

Flytxt enters the South African market
Mobile marketing platform provider Flytxt has announced that not only will it be entering the South African market, but that it is also in discussion with local mobile operators, the company stated yesterday, Monday, 22 June 2009. Read more >>

Newspapers

Sprint

WAN, IFRA merge
The World Association of Newspapers and News Publishers (WAN-IFRA) has been formed by the merging of the World Association of Newspapers and IFRA, the new organisation announced yesterday, Thursday, 25 June 2009. Read more >>

Soccer Week - new football tabloid launched
A new weekly tabloid football paper, Soccer Week, has recently been launched. It will focus on English, European and local football, the publisher announced yesterday, Monday, 22 June 2009. Read more >>

Apology snags Bullard dismissal case
[Ernest Mabuza] An apology that former Sunday Times columnist David Bullard wrote in Business Day a week after his dismissal last year meant his case could not be heard by the Labour Court because his dismissal was not automatically unfair. Read more >>

Sunday World gets facelift

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The Sunday World newspaper has been given a facelift, and will also be celebrating its 10th anniversary on Friday 26 June 2009. Read more >>

Online Media


Polity.org.za now on Twitter
Creamer Media's Polity.org.za, which offers free access to South African legislation, policy documents and daily political news has launched a news feed on Twitter. You can reach it on www.twitter.com/PolityZA.

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Out Of Home


Primedia unveils massive Zambian building wrap

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Primedia Africa, a subsidiary of Primedia Out of Home, recently unveiled what is claimed to be Zambia's largest ever building wrap at the Coke Zero launch. Positioned at Zambia's exceptionally traffic-busy Arcade roundabout, the hoarding is an impressive size, almost 900m². "We flighted the creative during an evening function, revealing it to consumers to coincide with the launch of Coke Zero to the Zambian market," said Frikkie Cornelius, GM of Primedia Africa.

Branded buses ease Gauteng Confed Cup congestion
The Gauteng Provincial Government recently branded buses and taxis using public transportation hubs for ease of recognition and in order to ease Confederations Cup traffic congestion. Read more >>

Larger than life Rama campaign

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Unilever's margarine and spreads brand, Rama, is using large-format advertising on four of Wideopen Platform's Mega Signs in the Johannesburg and Durban CBDs, the company said yesterday, Tuesday, 23 June 2009. Read more >>

Production


MIPCOM 2009 launches programme to help producers
A new 2009 programme entitled Rethinking the Production Business has been launched in order to help producers to find funding, new revenue streams and partners, MIPCOM announced yesterday, Thursday, 25 June 2009. Read more >>

ICASA says no to intervention in copyright disputes
[Jocelyn Newmarch] The Independent Communications Authority of SA (ICASA) will not intervene in copyright laws in favour of the independent TV production sector, according to a position paper it released recently. A key issue for independent producers is that copyright vests with the broadcaster who has commissioned the work, rather than the creators of the programme. Read more >>

Promotions


Drug Awareness Week promoted at taxi ranks
In a bid to hit a relevant and captive market, the South African National Council on Alcohol and Drug Dependence has beening handing out thousands of leaflets at taxi ranks during June 2009. Read more >>

MTN - controversial promotion to continue
MTN issued a statement yesterday, Thursday, 25 June 2009, in response to the controversy and media reports surrounding the promotion it is running to mark its 15th anniversary. Read more >>

Radio


Paul Freathy joins OFM
Paul Freathy, the well-known radio and television presenter, joined OFM radio in June as presenter of the Gold Retold shows on Sundays, the station last week. Read more >>

Recruitment

    Recruitment - Advertising, Marketing, Public Relations, Media Sales  

Tough times? Don't stop recruiting
[Lyn Mansour] It might be tempting to button down the staff-hiring hatches when there is an economic storm, but good business people know it is important to continue recruiting top talent, rather than just to sit out the weather. Read more >>

Retail


SA supermarkets to be investigated
[Zweli Mokgata] Economists and analysts have welcomed the Competition Commission's decision, announced yesterday, 29 June 2009, to initiate an investigation against SA supermarket chains for possible contraventions of the Competition Act. They say food inflation continues to rise, while interest rates, input costs and commodity prices have dropped. Read more >>

Bakugan Battle Brawlers a sell out
Barely two months after launching in South Africa, new toy Bakugan Battle Brawlers has sold out in Toys R Us countrywide. Created in Japan, Bakugan combines magnetic playing cards and collectible marble-like objects that click open into action figures when they roll over the cards. An accompanying TV show, on Cartoon Network, has accelerated the toy's popularity.

Sponsorship


Millers sponsors Durban July after party
The official 5FM Durban July after party will be sponsored by Millers Genuine Draft, it was announced yesterday 29 July 2009. The party will take place at Greyville Race Track's DLI Hall on 4 July 2009, following all the Vodacom Durban July. Read more >>

Sponsorship helps fight breast cancer
Cause Marketing Fundraisers, in association with sponsors M-Net and Pfizer's Global Health Programme, is launching two new mobile breast check units this month that will initially tour Gauteng. Read more >>

TV


Awards galore for DStv
DStv has recently won a hatful of advertising awards, both national and international. Read more >>

Broadcasting Act to be amended - Nyanda
[Nthambeleni Gabara] The current Broadcasting Act is to be amended in order to strengthen governance at the South African Broadcasting Corporation (SABC), says Communications Minister General Siphiwe Nyanda. Read more >>

Blogs
[Cannes Lions] Twitter mania
[Gisele Wertheim-Aymes] Well, I'm back in Cannes. One year later and ready to learn some more. Just arrived and went straight to a session with one of Twitter's founders, Biz Stone (@biz). The Debussy Hall was packed wall-to-wall and floor-to-floor and the place was tweeting so much I was sure at one point I felt the room vibrating. Read more >>
 
[Cannes Lions] God, flowers and collaboration
[Gisele Wertheim-Aymes] Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us – agencies, marketers, media houses/owners and the rest – to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business. Read more >>
 
Confed Cup mania hits SA
[Abey Mokgwatsane] If you’re a regular on Bizcommunity, you may have read that VWV Consortium was appointed by the LOC to produce the opening and closing ceremonies for the Confed Cup. On all accounts this has been an interesting experience for our business. Yes, VWV has done some big events in the past but none with a global audience such as this. Read more >>
 
[Cannes Lions] Technology rules Cannes
[Gisele Wertheim-Aymes] The techies will continue to change our world. I’m more convinced of this than ever from my time here at Cannes. Read more >>
 
[Cannes Lions] Slave or not?
[Gisele Wertheim-Aymes] I was sad to leave Cannes yesterday, Thursday, 25 June 2009, because each year for a few days in my hectic life schedule I get to sit and listen and marvel at the amazing innovation that is shaping our advertising, media and communications. Read more >>
 

Company news

Marketing


Actuate achieves 40% sign-up for internal marketing campaign - Actuate
An in-depth understanding of the target market and a keen sense of the issues relevant to staff members have seen Actuate's internal marketing campaign promoting a medical aid scheme for a major retailer deliver results which are not to be sneezed at. Read more >>

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MARKETING LEGISLATION SEMINAR - 29 July 2009
Top legal experts will explain the latest legal and regulatory developments affecting marketing & advertising. Each session will include in-depth discussions that will allow you to ask your burning questions. For more information, CLICK HERE
Marketing and Branding in Recessionary Times Conference - IIR Training
Marketing and branding professionals wanting to survive these recessionary times would do well to attend IIR's Marketing and Branding in Recessionary Times Conference, taking place on the 14, 15 and 16 September at the Rosebank Hotel in Johannesburg. Read more >>

Advertising


King James Joburg hits a funny yet patriotic note with Steers Skype TV ad - King James
When Steers briefed King James Joburg on a new TV campaign for their iconic King Steer burger, the challenge inside the agency was twofold. Read more >>

This Egg definitely came first - Egg Films
Egg Films are once again on the Creative Circle gold list and this time they did it twice in a row. Read more >>

New Vodacom soccer TVC praises the fans - Draftfcb (South Africa)
Paying homage to the ever-growing passion and energy of South Africa's soccer fans, Vodacom's newest television commercial clearly demonstrates that the cellular network has the interests of the game and its fans at heart. Read more >>

Choose an agency that makes choices to best suit your brand and your budget - Kemistry
Kemistry Brand Agency offers clients custom strategy, design, advertising and brand communication solutions to best suit their budgets and build their brands. The agency's focus is to advise clients to invest in solutions that fit with their unique objectives and optimise their brands, to ensure and build competitive differentiation. Read more >>

World-class launch for Zambezi Airlines in South Africa - Mortimer Harvey
Mortimer Harvey Public Relations and Communications teamed up with Lynne Mackenzie & Partners (LM&P), Mortimer Harvey's events and conference division, to launch Zambia-based Zambezi Airlines' new regional flights to Johannesburg out of Lusaka and Ndola. Read more >>

Branding


Cape Town brand agency aims to move mountains - HKLM
Defying the economic trend, the Cape Town branch of international branding company, HKLM, has secured significant new business and posted healthy margins for the year ending February 2009. Read more >>

Pick n Pay repositioning guru to address SA conference - Brands & Branding
The man who led the team responsible for Pick n Pay's recent corporate identity redesign, Andrew Welch, will share the team's experiences as well as his approach to today's cluttered and fragmented brandscape at Brands & Branding for Good in October this year. Read more >>

CRM


Are you listening to the voice of your customer? - Conexus
Poor customer experience is one of the main reasons for customer defection and while there are many ways to improve this experience, one of the most important is your customer's interaction with your call centre - it can make or break your relationship. Read more >>

Design


Red Rocket brands Legacy Hotel Group - Red Rocket
The Michelangelo Towers, Raphael and Da Vinci Hotels as well as the Michelangelo Towers Shopping Mall and many aspects of the overall Legacy Hotel Group corporate branding, is being addressed by branding specialists, Red Rocket Design. Read more >>

New Corbis Motion content for Stock Options - Great Stock!
Stock Options, a stock footage company, has received some 30,000 updated clips which have been uploaded to its website. Read more >>

Digital


The real deal: relationships that last - Glasshouse
From recent interviews with some of Glasshouse's clients, it quickly becomes evident that the core values of this digital agency team culture is what has led to good working partnerships spanning several years. Read more >>

The geek retreat - Cambrient
From the 19th to the 21st of June, forty of South Africa's eminent Internet personalities including the likes of Web 2.0 success Vinny Lingham descended upon The Elephant Sanctuary near the Hartebeespoort dam, an hour out of Johannesburg. Read more >>

Why wookiees don't wear pants - a study of creativity and its power to transform business - World Wide Creative
The next Heavy Chef Session is in Cape Town on 01 July, entitled: "Why wookiees don't wear pants - a study of creativity and its power to transform business". The speakers are Justin Gomes and Charl Thom from FoxP2. Read more >>

Dial-up is DEAD with iBurst on Facebook! - Popimedia
digiVOX, the digital agency responsible for digital marketing on behalf of iBurst, and social media specialists Popimedia Innovations, have launched the iBurst “Dial-up is DEAD” campaign where entrants stand to win an Acer Notebook and an iBurst Wireless connection worth R13 000! Read more >>

Facebook - cost per click (CPC) vs cost per thousand impressions (CPM) - who wins? - Popimedia
There are a lot of people newly entering the fray to sell advertising space on Facebook and as social media specialists assisting many South African and global companies to enter the social media space. Popimedia tells us what works best in this space. Read more >>

Why go digital? - digiVOX
[Jonathan Allan-Barrett] The digital landscape is a diverse, creative and rapidly expanding one. With over six million visitors to OPA member websites in the first quarter of 2009 and mobile internet usage expected to soon break the 10-million user mark, it is evident that the digital landscape produces numbers not to be ignored or taken lightly. Read more >>

Education and Training


Local mobile marketing course gets global insights - UCT Graduate School of Business
With a view to giving local marketers the best in new information and know-how within the emerging realm of mobile marketing, the UCT Graduate School of Business (UCT GSB) has teamed up with the prestigious IE Business School in Spain to offer a comprehensive three-day course on the topic this July. Read more >>

Eventing


Luanda International Jazz Festival at Cine Atlantico - EspAfrika
The Luanda International Jazz Festival in Angola will be taking place at the Cine Atlantico. The producers of the prestigious Cape Town International Jazz Festival, espAfrika, have been appointed by Ritek to produce and manage the inaugural festival. Read more >>

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Oasys nurtures the Baby Expo for a fifth consecutive year - Oasys Innovations
Oasys Exhibitions has provided the infrastructure for The Baby Expo Joburg, which ran from 14 - 17 May 2009, for the fifth consecutive year. Oasys Innovations will also provide infrastructure support to the remainder of The Baby Expos, to be held in Durban and Cape Town later this year. Read more >>

Launch Factory Experiential - Launch Factory Experiential
As Ornico Group has evolved and grown into a formidable force in the South African marketing industry a strategic decision was made to refresh and evolve the Launch Factory brand to Launch Factory Experiential. Read more >>

After the final whistle blows: Politics and policy in a future South Africa - Conference Speakers International
The 2010 FIFA World Cup will bring great benefits to South Africa, but are the advantages sustainable and what will the country be like once the players and visitors have left our shores? The answer to these questions and more can be found in Daniel Silke's provocative and predictive new South African keynote. Read more >>

A taste of what's coming in 2010 - True Colour Events
Bobby Scott, CEO of the True Group, went to watch the football match between Italy and Egypt at Ellis Park stadium to explore the organisation surrounding the 2009 FIFA Confederations Cup and get an overall impression of what may be expected for the 2010 FIFA World Cup next year. Read more >>

The Lime Envelope organises yet another successful SAMRA Conference! - The Lime Envelope
This year's annual South African Market Research Association Conference in Stellenbosch, organised by The Lime Envelope, saw 187 researchers converge in the hopes of gaining valuable insights into the latest research trends and developments in the marketing industry. Read more >>

The swine flew - Flying Pigs Branded Theatre Co.
Flying Pigs has been very busy the past three months with projects such as the launch of Thornhill Centre in Polokwane in March, the birthday celebrations of Greenstone Shopping Centre in April, and providing the entertainment for campaigns being run by the SABC and SAPS Child Protection in May. Read more >>

New appointment at Provantage Events - Provantage Media
Tracey-Lea Tait, the newest member of the Provantage Events team, has an illustrious and exciting background within the performing arts and entertainment industry, having performed both on international and local stages. Read more >>

F3 Event Infrastructure provides infrastructure to British and Irish Lions Tour - F3 Event Infrastructure
F3 Event Infrastructure was contracted as the preferred service provider to provide the Bedouin tents in the VIP Bok camp for the recent rugby tests in Durban, Pretoria and Johannesburg. Read more >>

Media


Gearhouse SA to showcase 40-metre square mobile LED screen at Mediatech Africa 2009 - Mediatech
Gearhouse South Africa, a provider of technical services to the live event and exhibitions industry, will be the official technical sponsor of the Mediatech Africa trade fair taking place from 23-25 July at the Coca-Cola dome. Read more >>

AVL Productions launches SC48 at Mediatech Africa 2009 - Mediatech
AVL Productions will launch the VENUE SC48, an all-in-one live sound solution, at Mediatech Africa 2009, an all-inclusive broadcast, AV, media, film and entertainment exhibition taking place at the Coca-Cola dome at Northgate from 23 - 25 July 2009. Read more >>

Mobile


Vodacom Player 23 scores try and converts fans with Bluetooth - Brandscape
Brandscape Marketing was briefed by SAIL to focus on “Vodacom's Player 23, You, the Fan” campaign by engaging fans at selected games with free rich media content downloaded to mobile phones via promoter-worn Hypertag Bluetooth units. Read more >>

Starfish Mobile International launches in Malawi - Starfish Mobile
Starfish Mobile International, an African Wireless Application Service Provider (WASP), has partnered with Telekom Network Malawi (TNM), an African mobile network provider, in launching and strategically driving TNM's Mobile Content business and services in Malawi. Read more >>

Nokia and Mindset collaborate to enhance schools' learning opportunities - Nokia
The four schools identified for the project include New Generations School in Orange Farm, Gauteng, Jiyane School in Thembisa, Gauteng, President Mangope High School and Tlabane Technical College both in Rustenburg in the North West. Read more >>

Online Media


Ananzi and Dore unite in education sponsorship - Ananzi
Ananzi has undertaken yet another individually targeted initiative in the South African special needs education sphere by teaming up with Dore to sponsor a child to take the Dore Programme. Read more >>

Give your website a personality and break "the silence of the Web" - Tag Promotions
Would you like someone to personally greet, guide and sell your products or services to each visitor on your website? My Web Presenter is a new technology that allows a virtual presenter to appear on your website whenever and wherever you choose. Read more >>

Celebrity auctions week on bidorbuy - bidorbuy
South Africa's online auction site and marketplace is opening its portal for the charity fundraising event of the year. Some of the best-known South African personalities are donating their time for the benefit of the charity they are endorsing. Read more >>

Out Of Home


The LG “Scarlet” campaign on Airport Media's “Six Pack” - Airport Media
The LG “Scarlet” campaign was recently flighted at OR Tambo International in the new Central Terminal Building on Airport Media's “Six Pack” - six sites measuring five by four metres each which dominate the terminal building. Read more >>

Coke paints the town red! - INM Outdoor
Coca-Cola, a first tier FIFA 2010 World Cup and Confederations Cup partner, has taken ownership of key arterials within metropolitan areas and airports. As part of their Confederations Cup campaign they have stamped their brand and their partnership with FIFA on high impact and iconic INM Outdoor formats. Read more >>

2009 British and Irish Lions take to the roads with branded London cabs - Graffiti
To highlight British Airways' role as the official airline of the 2009 British and Irish Lions Rugby Tour to South Africa, transit media specialist, Graffiti, recently branded nine luxury London Cabs for the airline for the duration of the rugby tour. Read more >>

INM Outdoor nominated as first in Outdoor Advertising sector! - INM Outdoor
INM Outdoor has been nominated as one of South Africa's Top 500 Companies in 2009, and first in the Outdoor Advertising sector, as a result of its contribution to the growth of the economy and job creation. Read more >>

Printing


Nampak invests R100-million in printing - Nampak Products Ltd
Nampak, Africa's largest packaging company, recently invested nearly R100-million in the printing capability and capacity of its Nampak Cartons & Labels and Nampak Flexible divisions. Growing consumer demand for high-quality printed paper labels, carton board and flexible packaging drove the move. Read more >>

Production


Funding opportunity for aspiring photographers - Sparkplugs Placement Agency
Applications for the 2009 Edward Ruiz Mentorship are now open. The Edward Ruiz Mentorship is a mentorship programme which has been established to help launch the career of a promising photographer. Read more >>

Dear Reader gets Generous music video - Generous Pictures
Generous Pictures' latest project, a four-minute music video for local pop band, Dear Reader, is a quirky and intriguing travelogue celebrating a new beginning while paying tribute to the ‘egte Suid-Afrikaanse' backroads and country towns. Read more >>

Bevan Cullinan wins big at Promax Awards, New York - Fresh Eye Film Productions
Fresh Eye Film Productions Director Bevan Cullinan has made South Africa proud at the Promax|BDA Promotion and Marketing Awards held in New York. Together with local agency, Studio Zoo, he scooped seven awards - three Gold, three Silver and a Bronze - for the DStv ‘Guess Who?' television commercial series. Read more >>

Public Relations


Steri Stumpie gets social with Atmosphere and King James - Atmosphere Communications
Atmosphere Communications has been appointed to implement a social media PR campaign for flavoured milk brand, Steri Stumpie. The activity is part of an integrated campaign also involving fellow King James group companies, RSVP and Mnemonic. Read more >>

Research


TGI SA announces brand awareness tracker - Ask Afrika
TGI SA has included a brand awareness measure in their continuous single-source brand, product and media survey. Top-of-mind and spontaneous brand awareness levels in 23 product categories will be measured from 1 July 2009. Read more >>

Retail


Todwil continues acquisition drive with Shout - The Todwil Group
Retail marketing specialist Todwil has formed yet another valuable strategic partnership, this time with electronics company Shout. The Shout outdoor marketing and manufacturing operation has been merged with that of Todwil in Paarl. Read more >>

TV


eNews weather ads scoop bronze in New York - e.tv
e.tv and the eNews Channel have been recognised for their innovative ads at the prestigious World Promax/BDA Promotion and Marketing Awards, scooping a bronze certificate in Best news\information multiple spot campaign at the awards ceremony in New York. Read more >>

SpongeBob SquarePants surfs into Namibia - MTV Networks Africa
Absorbent TV hero, pop culture phenomenon and box office sensation, SpongeBob SquarePants will be making his first-ever trip to Namibia, courtesy of DStv and Nickelodeon. Read more >>

MTV Networks Africa underlines the 'M' in MTV base - MTV Networks Africa
MTV Networks Africa (MTVNA) is to broaden its appeal to the teen market by introducing a range of on- and off-air initiatives designed to attract new viewers to its African music TV channel, MTV base. Read more >>


Poll
Has the Confed Cup contributed positively to Brand SA?

Yes, definitely!
No, not really
We're getting there
Don't know
Other
Vote and view results
Are SA's entrants in international ad competitions representative of our talent?

Yes
No
Maybe
Other
Vote and view results



Ornico new ad showcase
Television
Vodacom
Wild Island
Love Life
Momentum
KFC

Radio
Motorola
Consol
Symmetry
Visa
Outsurance
Visit the ad showcase

New accounts
  • Optimal Energy comes full Arctic Circle - more info
  • Manley Communications now representing Oak Valley Estate - more info
  • Prominent Paints appoints Glass Slipper Communications - more info
  • Making a Splash with luxury liquor - more info

    People on the move
  • Ferdinand Pieterse appointed financial director of the Kelly Group - more info
  • New UK marketing director joins Quirk eMarketing - more info
  • Vishal Maharaj appointed as technical sales representative at Atlas Plastics - more info

    Jobs offered

    Featured jobs

    Interactive Guru - Cape Town
    Urbian has new openings for a few good Interactive Guru's to join our dream team with the opportunity to work in our Cape Town studio. Read more >>


    PR Communications - Sandton
    A telecommunications company is looking for an internal communications manager (AA) to manage their internal communications strategy and implementation thereof. At least eight years internal communications strategy experience. Read more >>


    Sales Executive - Experiential - Sandton
    One of SA's leading experiential marketing companies is looking to recruit a motivated, determined, hungry sales executive to join their award-winning team. Read more >>



    School Project Co-ordinator - Johannesburg
    JAM seeks a dynamic, interactive project co-ordinator for its' school programmes. Strong communication skills, team player, people-person required. Read more >>

    Online Sales/Marketing Executive - Milnerton
    Zoopy is looking for an online sales and marketing exec to join their head office team in Cape Town. Read more >>

    Interactive Guru - Cape Town
    Urbian has new openings for a few good Interactive Guru's to join our dream team with the opportunity to work in our Cape Town studio. Read more >>

    Online Media Sales and Lead Generator - Johannesburg
    Internet AdSales is looking for a dynamic, motivated individual with exceptional selling skills to sell media on its network of quality niche websites. You should be a reliable, organised individual. Read more >>

    Freelance Cameraman - Johannesburg
    WideOpen seeks an experienced freelance cameraman to work for one month. Candidate required to be experienced in filming and operating a Panasonic DVC Pro HD P2. Read more >>

    Specialist: Events/Hospitality/Incentives - AA - Midrand
    Leading telecommunications company needs the services of an events, hospitality and incentives specialist. Successful applicant must have BEE/AA/HDI status. Read more >>

    Account Executive - Exhibition Industry - Johannesburg
    Scan Display's Johannesburg office is looking for an account/sales executive to manage an existing client base. The candidate will run exhibition/eventing projects from start to finish. Read more >>

    PR Communications - Sandton
    A telecommunications company is looking for an internal communications manager (AA) to manage their internal communications strategy and implementation thereof. At least eight years internal communications strategy experience. Read more >>

    Client Service Director - PR - Northern Suburbs
    Strategic brand agency, part of a leading global marketing and communications group. Only the cream of the crop will be considered for this brilliant career opportunity. Read more >>

    Senior Account Manager - PR - Johannesburg - Northern Suburb
    One of SA's most successful public relations consultancy is looking for an account manager to work on a busy and challenging piece of business. Read more >>

    DTP Operator - Cape Town - Blackheath
    DTP operator required for point of sale manufacturer. Two to three years experience and good working knowledge of repro and die lines essential. Position available immediately. Read more >>

    Sales Executive - Experiential - Sandton
    One of SA's leading experiential marketing companies is looking to recruit a motivated, determined, hungry sales executive to join their award-winning team. Read more >>

    Salespeople X2 - Johannesburg
    Need two experienced salesman to work in fun exciting environment. Selling a service to corporates and private individuals. In the mobile bar industry. Read more >>


      OPEN DOOR Recruitment:
    Specialising in
    Media Sales,
    Advertising and
    Marketing placements
    www.opendoor.co.za

    Events to diarise
  • Search Engine Optimisation course Workingwebs Consulting - Johannesburg, 29 June
  • PRINCE2 - day classes CTU Training Solutions - Pretoria, 29 June
  • Internal branding: Delivering the brand promise BrandOvation - Johannesburg, 1 July
  • Designing websites for business success Britefire - Durban, 1 July
  • AMASA monthly meetings INM Outdoor - Sandton, 1 July
  • Public Relation writing skills workshop Knowledge Resources - Johannesburg, 1 July
  • AMASA July Forum AMASA - Johannesburg, 1 July
  • Marketing planning and strategy workshop Market Tree - Sandton, 2 July
  • Write a great press release SA Writers' College - Countrywide, 2 July
  • Media Relations: A reality check - Namibia - Windhoek, 2 July

  • Upcoming events
  • S.A Crime and Security Summit African Information Institute - Pretoria, 29 June
  • Print and repro workshop 2B Studio - Johannesburg, 29 June
  • Adobe Illustrator 2B Studio - Johannesburg, 29 June
  • Search Engine Optimisation course Workingwebs Consulting - Johannesburg, 29 June
  • PRINCE2 Training PM Academy - Gauteng, 29 June
  • COBIT Foundation course Quintica (Pty) Ltd - Brynston, 29 June
  • A film and TV production short course Big Fish School of Digital Filmmaking - Johannesburg, 29 June
  • African Crime and Security Summit 2009 African Information Institute - Lynwood, Pretoria, 29 June
  • Data Modelling Course Real IRM - Midrand, 29 June
  • UCT GSB Wine Sensory Tasting UCT Graduate School of Business - Cape Town, 29 June

  • Galleries
    African Star Communications turns 1
    YogiSip Doing it for TV


    Quotes
    "The only thing that overcomes hard luck is hard work." - Harry Golden"Enthusiasm is excitement with inspiration, motivation, and a pinch of creativity." - Bo Bennett"A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless." - Stephen King, WPP Group, London"Nobody counts the number of ads you run; they just remember the impression you make." - William Bernbach"Marketing is not a stage for humour. If you use humour in your marketing, people will recall your funny joke, but not your compelling offer. If you use humour, your campaign will be funny the first and maybe the second time. After that, the humour will be grating and will hinder the very concept that makes marketing successful - repetition." - Jay Conrad Levinson, Guerilla Marketing, 1989.

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