Gisele Wertheim-Aymes

Too clever by far

Gisèle Wertheim Aymés has worked in the media industry in South Africa for over two decades. She is a director of a medical company, owner and publishing editor of Longevity Media ( and a shareholder in Stuff Group SA, publishers of Stuff ( - the world's best-selling gadget magazine. Email her at and follow her on Twitter at @giselewaymes.
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[Cannes Lions] Slave or not?
I was sad to leave Cannes yesterday, Thursday, 25 June 2009, because each year for a few days in my hectic life schedule I get to sit and listen and marvel at the amazing innovation that is shaping our advertising, media and communications.

[26 Jun 2009 12:20]

[Cannes Lions] Technology rules Cannes
The techies will continue to change our world. I’m more convinced of this than ever from my time here at Cannes.

Comments [1] [25 Jun 2009 11:55]

[Cannes Lions] God, flowers and collaboration
Yesterday, Tuesday, 23 June 2009, confirmed that collaboration is key to communication success. Current market conditions and the growing influence of social media and participatory culture requires all of us – agencies, marketers, media houses/owners and the rest – to humble down and collaborate. Clients are also going to have to take the lead and look at new models of remuneration to encourage and reward a more collaborative approach to their business.

[24 Jun 2009 10:56]

[Cannes Lions] Twitter mania
Well, I'm back in Cannes. One year later and ready to learn some more. Just arrived and went straight to a session with one of Twitter's founders, Biz Stone (@biz). The Debussy Hall was packed wall-to-wall and floor-to-floor and the place was tweeting so much I was sure at one point I felt the room vibrating.

[23 Jun 2009 10:20]

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