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South Africa’s leading advertising, marketing and media news resource for the industry! 12 Jan 2009
Marketing, 2010 FIFA World Cup, Advertising, Book, Branding, Cinema, CRM, CSI, Design, Design Indaba 2008, Design Indaba 2009, Digital, Direct Marketing, Education & Training, Eventing, Exhibitions, Magazines, Media, Mobile, Newspapers, Online Media, Out Of Home, Podcasts, Printing, Production, Promotions, Public Relations, Radio, Recruitment, Research, Retail, Sales, Sponsorship, The Loerie Awards 2008, The Loerie Awards 2009, TV, Youth Marketing.

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Welcome to 2009 - the countdown on a New Year has begun and it's time to get ready for a bumpy ride from which I'm confident we'll all emerge stronger by year end (there are 354 shopping days left to Christmas). Here at Bizcommunity.com we've planned an eventful year in which we aim to retain our current readers' interests and bring thousands more on board. We've also been working hard behind the scenes to ensure that numerous product innovations emerge from the pipeline, expanding our offering, making access easier, highlighting content in a more dynamic way and providing a wider range of content more representative of our industry. South Africa is facing major challenges from the fallout of the global meltdown caused by the US, if one believes the world's saviour, the cardboard cut-out that rules Britain, Gordon Brown. But I return to the office more optimistic than I was when I boarded a Virgin flight from London on 15 December. While the second wave will affect us particularly in the manufacturing sector, exports should shore up the local economy to some degree and there is no sign of tourism seriously waning on the core routes. There will be casualties, but I can assure you not on the scale I observed on the High Streets of England for three weeks. Here in the south we are somewhat protected from the ravenous banking practices in the northern hemisphere and we have always shown our resilience in tough times. To ensure everyone is well-prepared with pencil and paper for strategic planning, over the next few weeks we'll be running a range of trend pieces in which distinguished industry writers will give their views of what lies ahead for us this year, so look out for all articles identified by our 2009 trends icon.

Hou vas! Robin Parker, MD.
All marketing news to marketingnews@bizcommunity.com. Responses to this column welcomed in our new online editor's column archive or on our blog: http://blog.bizcommunity.com.

Headlines

Advertising
Delegate registration open for Cannes Lions 2009
Delegates wishing to attend the 56th International Advertising Festival, to be held in Cannes 21 - 27 June 2009, may register online at www.canneslions.com. Special Young Lion registration packages are also available for young creatives and, new this year, young marketers.

2009 - focus on the ‘upside'
[Emmet O'Hanlon] After the extended honeymoon period from 1994 - 2005 or thereabouts, when the country was ‘alive with possibility', we have been eased back down to earth. It is difficult to say exactly what 2009 will bring to the advertising industry. Will the slowdown evaporate in the same way that high petrol prices and inflation are seeming to? Or is there still more pain and uncertainty to battle through before we can catch the wave of 2010? My feeling is that there will be a bit of both.


TBWA Joburg tops Bestadsontv.com's SA rankings
TBWA\Hunt\Lascaris Johannesburg has been rated the number one advertising agency in South Africa, and #9 in the world, in the sixth Annual Bestadsontv.com Rankings for 2008. The Best Ads Rankings rate the world's leading advertising agencies, clients and TVC production companies according to the quality of their creative work during the year.

Matthew Bull to head Radio Lions jury
Matthew Bull, chairman of Lowe Bull and worldwide creative director of Lowe Bull, will chair the Radio Lions Jury at the 56th Cannes Lions International Advertising Festival in 2009.

ADreach and SCARC bring festive season smiles to Soweto and Mamelodi - ADreach
Outdoor media company The ADreach Group and the Soweto Canoe & Recreation Club (SCARC) recently collaborated with Gauteng's paddling community to collect and distribute more than 2000 gifts in an outreach initiative that saw hundreds of Soweto and Mamelodi kids sampling a taste of the festive season spirit.


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Branding        Idea Engineers will grow your brand, reputation & business.  
 
Nine mega branding opportunities of 2009
[Naseem Javed] Here is a look at the opportunities on offer in 2009... There will be prospects for new brands, for quality to shine, and a great deal more.


Interbrand launches premier leading luxury brands study - Interbrand Sampson
In its premier study of the world's leading luxury brands, Interbrand examines how brands in the complex luxury sector are building brand value.

Brand Leadership leads Ghana's National Democratic Congress' successful election campaign - Brand Leadership
South African-based Brand Leadership Group has been central to the election campaign that ensured that Professor Atta Mills, the presidential candidate for Ghana's leading opposition, the National Democratic Congress (NDC), was sworn in as the next president of the Republic of Ghana.


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The semester commences in February and there are still a few spots open. Modules include: Principles of Brand Building, Public Relations and Media Efficiency in Brand Building to mention a few.
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Design    
 
Cape Town's Trendiest Companies Competition - Springleap.com
Springleap.com, Gomoto and MobileAdStream have teamed up to bring you Cape Town's Trendiest Companies Competition, geared at giving credit to innovative, creative, forward-thinking companies who are producing exceptional work on international award-winning standards.



Digital    
 
Online predictions for the New Year
[Matthew Buckland] We may be in the throes of a global financial crisis, but that doesn't mean we won't see innovation on the web. In fact, leading trend analysis blog Read Write Web reminds us of the old cliché that “tech innovation thrives in times of recession”. Tight economic conditions incubate intense creative and lateral thought, because a person's very survival is at stake. And the stakes are high.


Callit "Incredible India" - Callit-IT
Callit-It, the event logistics company, was kept busy the past month by client, Collyer Lessick. Called upon to assist with the delegate logistics for the Siemens annual year-end sales awards, Callit-It ensured that the attention to detail that goes into the logistics and planning of an event was key to ensuring its success.

SynthaSite reaches one million users and unveils first “Best of SynthaSite” award winners - SynthaSite
Do-it-yourself free Web site builder SynthaSite recently announced that it has reached the one million user mark in just a year. Additionally, the company unveiled the winners of its first “Best of SynthaSite” contest, which were chosen by its growing community.

KRAZYBOYZ chairman walks away with Grand ICT Award - KRAZYBOYZ
Zibusiso Mkhwanazi, the 25-year-old chairman of KRAZYBOYZ Digital walked away with the overall individual award by winning Top ICT Individual in Africa, as well as Top Young ICT Entrepreneur in Africa, at the 10th ICT Achievers Awards ceremony held at the Emperors Palace towards the end of last year.

Holton & Associates unveils Serif's new Digital Scrapbook Artist to South Africa - Holton & Associates
Scrapbook artists are increasingly turning to their digital images and computers to preserve memories such as a trip abroad or a child's first day at school. Recognising this trend, Serif, a developer of professional design and graphics software, has introduced Digital Scrapbook Artist.


Education and Training    
 
Exciting new programme introduced for the fostering of entrepreneurship - USB-ED
School leavers and aspiring entrepreneurs, as well as professionals that want to sharpen and expand their business skills, will have the opportunity countrywide to follow a comprehensive programme in entrepreneurship and business management early this year.


Eventing    
 
SAACI conference to take meetings industry to task
The 2009 national conference of the Southern African Association for the Conference Industry (SAACI) will be held at the CSIR International Convention Centre in Pretoria, 26 - 28 July 2009.


Special discount on corporate events! - Cool Music
CMP is offering special discounts on all seminars, training sessions and corporate events for the months of January, February, March and April 2009.


Techrig dazzles "Incredible Siemens" - Techrig Lighting
Technical and lighting specialists Techrig were recently approached by its client Collyer Lessick to assist in creating the mood and feel for the annual Siemens Sales Awards, which was held at Vodaworld, Midrand.


CLA contribute to the Didata Starfish World Aids Day commemoration - Collyer Lessick & Associates
1 December is commemorated each year around the world as World Aids Day. In association with Dimension Data and the Starfish Greathearts Foundation, the World Aids Day Commemoration served as a way to improve the lives of AIDS affected children by holding a fun day filled with activities and entertainment at The Oval at the Dimension Data Campus on the 1st December 2008.



Magazines    
 
Magazine updates its look
House and Leisure is moving confidently into 2009 with an updated look, bigger format and the addition of a February issue. The new pay-off line, ‘Stylish SA at home and play', reflects the magazine's subtle makeover and aims to reinforce its claim to be the authority on South African décor, design and style.


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Media        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
 
Print media's 2009 jitters
[Issa Sikiti da Silva] Battered and squeezed by falling circulation, soaring input costs and dipping advertising revenues and the side-effects of the global financial meltdown, which will lead to mass retrenchments, the South African print media enters the year 2009 like a wounded lion, looking to revise its hunting strategy, nurse its wounds and recover from a miserable 2008.


SABC commits to extensive elections coverage
[Tshepiso Seopa] The SABC unveiled its election coverage plan to the media at its headquarters in Johannesburg towards the end of last week. In the plan, the public broadcaster has committed itself to reporting fair, balanced and accurate news, as well as ensuring that there is equitable coverage of all political parties during the 2009 elections.


Online Media
Online consumer trends for 2009
[Tim Shier] Never before has the consumer had so much power to influence corporate change. While this trend in itself isn't new and was discussed in great detail in the Cluetrain Maninfesto in 1999, as well as in 2006's Wikinomics, there is a great deal of significant to this power shift - as I'll share with you as I predict some online consumer trends for 2009.


Appraising the holiday sales - bidorbuy
While on bidorbuy.co.za Christmas day itself was by far the quietest shopping day of the year, British online sellers managed to attract more consumers by starting the post-holiday discounts season on December 25th.


Printing
Exell Technologies together with Enfocus brings you "Automate to Profit - 2009" - Exell Technologies
Want to know what is available, what is possible but more importantly how to run or grow a profitable business? "Automate to Profit - 2009" offers both best practices and very practical information on why and how to build a more profitable business by automating the publishing workflow as well as running a business with MIS.


Promotions    
 
Sony Animax campaign - Grapevine Media
Towards the end of last year, Sony Entertainment strived to create hype around the recently launched Animax channel on DStv. By combining a postcard campaign with a promotion aimed at the youth market, it reports achieving this goal.



Radio    
 
Radio veteran officially signs out
Radio veteran Anthony Duke has officially resigned as station manager of Good Hope FM. Bob Mabena, GM for SABC Radio's Public Commercial Services portfolio, is currently acting station manager.

Controversial Rian van Heerden returns to radio
Controversial television personality and presenter Rian van Heerden recently confirmed that he will be returning to radio when he joins central South African station OFM as an afternoon presenter from 2 Febrary 2009. According to Van Heerden he started his radio career in 1992 when he joined Tuks FM. He also worked at Punt Geselsradio, 702 and Jacaranda FM. “I'm looking forward to returning to radio after a long absence... returning to my true passion and my first love,” van Heerden said.



Recruitment        Recruitment - Advertising, Marketing, Public Relations, Media Sales  
 
Salary Survey 2009 - Ad Talent
"Every day I get up and look through the Forbes list of the richest people in America. If I'm not there, I go to work." ~ Robert Orben. If you are reading this newsletter, it's likely you, too, like Robert Orben, have to go to work every day, so check out Ad Talent's 2009 salary survey.

CareerBuilder.com expands international reach with partnerships in South Africa - Jobs.co.za
CareerBuilder.com, one of the US's largest online job sites with more than 23 million unique visitors and over 1.6 million jobs, has announced that it is extending its international reach with the addition of its new international partner, Jobs.co.za.



Research    
 
80-20? Forget it
CMO Council research finds 80-20 rule obsolete: today's consumer product market is anything but mass.

Will the global economic crisis impact on the 2010 FIFA World Cup? - African Response
Sixty three percent of South Africans believe that the global economic crisis may lead to fewer visitors to South Africa than expected during the 2010 FIFA World Cup, according to market research company African Response.


Retail
Hygienic environments all year round through prevention - Rentokil
Not all of us are aware of the dangers and risks associated with pest-infested or unhygienic work and home environments. And often a blind eye is turned at the sight of unwanted crawling visitors in the hope that it will go away by itself.



Sales    
 
How to build trust and rapport quickly
[John Boe] In these days when consumers are watching every cent, and every sale counts more than it might have only a few months ago, the difference between making a sale or not can hinge on something that may seem inconsequential, but isn't.



Ornico new ad showcase
Television
Amstel
Windhoek
Siya
Woolworths
Outsurance

Radio
House & Leisure
Moments in Time
Namaqua
Piatto
Redcon
Visit the ad showcase

Galleries
Two new culinary experiences for Camps Bay

More  
More...  
 

New accounts
  • Mediaweb signs SAPPI and Dischem - more info
  • Star Metals appoints Adnet to handle company repositioning - more info
  • Abbott Laboratories partner with Adnet for creative solutions. - more info
  • More...  Submit a New account
     

    People on the move
  • New communications manager for SuperSport - more info
  • New general manager for Isilumko Media - more info
  • Reynold Thakhuli has joined SANParks - more info
  • Jabulile Mofokeng joins TGC - more info
  • More...  Submit a Person
     

    Events to diarise
    Advanced Excel Front Foot - Johannesburg, 12 January
    A follow on to our popular "Get the Best Out of Excel" Workshop, our Excel - Advanced offering aims to take you on to the next level of Excel functionality with an intensive two-day course offering.
     
    Get the best out of Microsoft Excel Front Foot - Johannesburg, 14 January / Johannesburg, 4 February
    Get the Best Out of Microsoft Excel is a unique two-day course that is specifically designed to allow business people to master the time-saving basics built into one of the most powerful packages in the Office Suite.
     
    Excel 2007 Level One Front Foot - Johannesburg, 15 January / Johannesburg, 6 February
    A follow on to our popular “Get the Best Out of Excel” Workshop, our Excel - Level 1 offering aims to take you on an easy to follow guide to the basic Excel 2007 functions via an intensive one-day course offering.
     
    Get the best out of Microsfot Access Front Foot - Johannesburg, 19 January / Johannesburg, 12 February
    Whether you're processing client records, stock items, or any other information you need, Microsoft Access 2003 makes working with and accessing those data files simpler than ever before.
     
    Adobe Illustrator CS3 - Level 1 2B Studio - Johannesburg, 19 January / Johannesburg, 22 January
    Illustrator is the powerful, industry standard for vector-based image creation.
     
    Web design course Phemba Technologies (Pty) Ltd. - Randburg, 20 January / Randburg, 10 February / Randburg, 3 March / Randburg, 7 April / Randburg, 5 May / Randburg, 16 June
    This three-day course covers the whole web design process from concept to publishing and you will complete your website during the course.
     
    Handling the media Institute for the Advancement of Journalism (IAJ) - Johannesburg, 26 January
    Aimed at organisational spokespersons, public relations and communication executives, this highly practical programme will show you how to have a mutually advantageous relationship with the media.
     
    The strategic press release Write Co - Johannesburg, 26 January / Johannesburg, 24 March
    How to maintain control of the image and message you want to present, identify your media, set media objectives, create clear lines of communication and develop your message and keep it consistent within your ranks.
     
    BrandOvation Seminar BrandOvation - Johannesburg, 29 January
    This half-day BrandOvation seminar, presented by international brand leadership expert, Dr Nikolaus Eberl examines the internal branding program that Germany applied to turn a nation of brand pessimists into a team of brand evangelists.
     
    Diploma in Comm Management - Jozi, Cape Town and Durbs, 2 February
    Qualify with an exciting and innovative two to three year part-time diploma in brand building which will launch your career in branding.
     

    Upcoming events
  • Negotiation and influence skills course Montana HR Services - Johannesburg, 12 January
  • Two-day Adobe PhotoShop essential skills course Friends Of Design Academy Of Digital Arts - Cape Town, 12 January
  • Microsoft Word 2003 basic/intermediate course Konitek Training & Development - Roodepoort, 12 January
  • The Nail the Sale Game Convergence Training & Consulting - Cape town, 13 January
  • Foundation course in photography Market Photo Workshop - Johannesburg, 14 January
  • ALSI Open Day Share Direct - Rivonia, Johannesburg, 14 January
  • Empowering people to empower others Front Foot - Johannesburg, 15 January
  • Customer service excellence course Montana HR Services - Johannesburg, 15 January
  • Get risk managed events Skywalkers - Re-imagining Training - Johannesburg, 15 January
  • Etiquette workshop Eventrix - Cape Town, 16 January
  • More...  Submit an event
     

    Jobs offered    Specialising in Media Sales, Advertising
    and Marketing placements
    OPEN DOOR Recruitment:
    Linux Systems Administrator - Milnerton
    Zoopy, an online and mobile social media community, is looking for a systems administrator to join their team in Cape Town. Apply now. read more

    Marketing/Events Co-ordinator - Johannesburg - Cresta
    Responsible for co-ordinating all internal and external events including client functions, product launches and guest speaker breakfasts as well as all marketing related responsibilities such as production of marketing materials. read more

    Office Assistant/Girl Friday - Norwood
    Advertising agency seeks a candidate who is sassy, smart and hardworking. Assist the management team with general office assistance, answering the telephone, follow-up with clients and suppliers, sourcing promotional items. read more

    Account Executive - Norwood
    Do you have an edge? Do you love information? Do you have a passion for brands? This may be an exciting opportunity at a highly creative small agency in Johannesburg. read more

    Photographer - Constantia
    Photographer required for leading portrait studio. Applicants should have experience in photographing people, and be able to work to a high standard. read more

    GM – Media Planning/Buying - Forest Town
    We are an established, small-to-medium sized full service agency looking for a suitable candidate to take over our full media function. read more

    Creative Representative - Wardrobe/Stylist - Cape Town - Greenpoint
    Interested in the photographic and TV industry? Check out our job spec and see if you'd be a great candidate to join our team of creative representatives. read more

    Sales Executive - Johannesburg North
    Looking for that 'special sales person' - to achieve the ultimate. Work in a calm and lovely environment. 25 - 35/40 a definite. The best team and sales person required! read more

    Senior Web Developer - Sandton
    Develop and support new client system requirements. Four years web/application development. Create databases. Design and code superior technical solutions. Excellent: ASP, ASP.NET, SQL Server 2000/2005. Visual Studio/Dreamweaver experience. read more

    Account Manager/Director - Johannesburg
    You & Me are looking for an experienced Digital Account Manager/Director. You're an excellent communicator and a conceptual thinker. Diligence and integrity are your middle names. You deliver. read more

    Senior PR Writer - Sandton
    Senior PR Writer to be involved in the conceptualization and drafting of TV scripts and other PR copy writing activities read more

    PR Account Manager - Sandton
    PR Account Manager to manage and direct several key accounts read more

    Senior Multimedia Designer - Sandton
    Senior Multimedia Designer to conceptualise, design and build flash sites, conceptualise and design web and e-mail campaigns. read more

    Market Research Manager - Wynberg
    Market Research Manager to develop research methodologies, analysis and interpretation of insights which aid the business planning process read more

    Mobile Developer - Milnerton
    Zoopy, an online and mobile social media community, is looking for a mobile developer to join their team in Cape Town. Apply now. read more

    Exhibition Graphic Designer - Durban
    Oasys Innovations Durban is looking for an exhibitions graphic designer to begin 1 February 2009. The successful applicant must have experience with AutoCad. The position is open to both junior and more experienced designers and salary is negotiable, relative to the successful applicant's experience. read more

    Art Director/Designer - Parkhurst
    Small creative agency looking for heavyweight designer. If you can conceptualise, deal with clients, work a mac, manage a team, dabble in copywriting and make your own tea then contact us. read more

    Head of Music - Countrywide
    Commercial station needs an experienced head of music department with Selector and Linker experience. read more

    Junior Copywriter - Norwood
    There is an exciting opportunity for you at a highly creative small agency in Norwood. read more

    Bookkeeper - Half-day - Fourways
    Looking for a vibey, outgoing well-spoken English candidate for half-day bookkeeper position in a busy and dynamic office who can work well under pressure. read more

    Corporate Business Marketer - Cape Town - Northern Suburbs
    My client is looking for a skilled marketer to market to, secure and retain corporate clients. read more

    Fashion Designer - Cape Town CBD
    My client is looking for a hot shot Fashion Designer to design commercial, beautiful products that meet and exceed customer expectations and drives sales adhering to the merchandise cycle. read more

    Traffic Controller - Wynberg
    Candidate to manage workflow of all creative work within the marketing department on a large retail group. read more

    Web Designer - Sandton
    Digital brand interaction agency (digital media and content creation). Build and maintain websites and email campaigns. Dreamweaver, Photoshop, HTML coding essential. Flash, Illustrator, Imageready, ASP, NET, PHP, SQL, programming languages advantageous. Technical proficiency read more

     

    Noticeboards
    Office space urgently needed to rent in Rivonia/Bryanston/Sandton surrounds
    [Premises] Need approx 100m2 total space OR smaller (60m2) with access to a boardroom
    More...  Submit a Noticeboard
     

    Quotes
    "They always say time changes things, but you actually have to change them yourself." - Andy Warhol
    More...  Submit a Quote
     

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    Email - Email any item in this newsletter.
    Comment - Comment on any item in this newsletter.




    Sponsors:
    2010 FIFA WORLD CUP:The Event Producion Company
    BRANDING:Idea Engineers
    DESIGN:Creative Licence
    DIGITAL:Grapevine Interactive
    EDUCATION AND TRAINING:Knowledge Resources
    EVENTING:The Event Producion Company
    EXHIBITIONS:Mega Media Expo 2008
    MAGAZINES:RamsayMedia
    MEDIA:Ad Talent
    MOBILE:Adcast
    NEWSPAPERS:Sprint Sunday Media Solutions
    OUT OF HOME:INM Outdoor
    PROMOTIONS:Samplex
    PUBLIC RELATIONS:The Lime Envelope
    RADIO:OFM
    RECRUITMENT:Ad Talent
    RESEARCH:SAMRA
    SALES:Sales Guru
    TV:SABC Airtime Sales
    YOUTH MARKETING:HDI


    PRESS RELEASES: Distribute your news professionally to 70,000 subscribers and 230000 website readers. Press office info.

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