Specialised agencies | Bizcommunity

Specialised agencies | Bizcommunity

News

Source: © 123rf Scopen’s eighth edition of its Agency Scope study in Mexico has found that brands in Mexico are betting on creativity more than ever to stand out and agencies increase their creative recognition

Marketing & Media

Part 2: Agency Scope Mexico – Brands bet on creativity more than ever to stand out

8 Sep 2025

Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Professor Dire Tladi

Law Practice

Prof Tladi sworn in as SA's first permanent ICJ judge

7 Feb 2024

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Research

China and SA share a love for specialist agencies

5 Jul 2022

PR & Communications

PR Scope predicts a digital PR future

29 Oct 2021

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

What marketers think of integration vs specialisation

Research

What marketers think of integration vs specialisation

3 Sep 2018

#CannesLions: "What the fu©k are we doing, man?"

Cannes Lions

#CannesLions: "What the fu©k are we doing, man?"

Juanita Pienaar 8 Jun 2017

PR & Communications

Making a global rebrand resonate locally

Leigh Andrews 12 Nov 2015

[Behind the Selfie] with... David Alves

Advertising

[Behind the Selfie] with... David Alves

Leigh Andrews 4 Mar 2015

New cyber-security plan for EU

Internet

New cyber-security plan for EU

8 Feb 2013

Joe Public United has global ambitions

Advertising

Joe Public United has global ambitions

Herman Manson: @marklives 16 Feb 2012

Media

Sudan's doors open to the media says Bashir

5 Jun 2007

Marketing

How five banks built a brand through 'co-opertition'

16 Feb 2005

Advertising

Grey scoops National Brands account

3 Oct 2002