Specialised agencies | Bizcommunity

Specialised agencies | Bizcommunity

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Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Professor Dire Tladi

Law Practice

Prof Tladi sworn in as SA's first permanent ICJ judge

7 Feb 2024

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Research

China and SA share a love for specialist agencies

5 Jul 2022

PR & Communications

PR Scope predicts a digital PR future

29 Oct 2021

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

What marketers think of integration vs specialisation

Research

What marketers think of integration vs specialisation

3 Sep 2018

#CannesLions: "What the fu©k are we doing, man?"

Cannes Lions

#CannesLions: "What the fu©k are we doing, man?"

Juanita Pienaar 8 Jun 2017

PR & Communications

Making a global rebrand resonate locally

Leigh Andrews 12 Nov 2015

[Behind the Selfie] with... David Alves

Advertising

[Behind the Selfie] with... David Alves

Leigh Andrews 4 Mar 2015

New cyber-security plan for EU

Internet

New cyber-security plan for EU

8 Feb 2013

Joe Public United has global ambitions

Advertising

Joe Public United has global ambitions

Herman Manson: @marklives 16 Feb 2012

Media

Sudan's doors open to the media says Bashir

5 Jun 2007

Marketing

How five banks built a brand through 'co-opertition'

16 Feb 2005

Advertising

Grey scoops National Brands account

3 Oct 2002