Segmentation tool | Bizcommunity

Segmentation tool | Bizcommunity

News

Source: © 123rf The Marketing Research Foundation (MRF) has announced the 18th release of the Marketing All Product Survey (Maps)

Media

Maps reveals South African consumer behaviour and media trends

28 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

Superbalist partners with PayJustNow for BNPL services

E-commerce

Superbalist partners with PayJustNow for BNPL services

3 Jul 2024

Unlocking SA's township economy: the power of consumer insights

Trends

Unlocking SA's township economy: the power of consumer insights

Craig Schwabe 29 Nov 2023

Marketing

MRF Maps data to be released in September

23 Aug 2022

Update on the MRF and MAPSTM

Research

Update on the MRF and MAPSTM

11 Apr 2022

A good year expected for the MRF and MAPSTM

Research

A good year expected for the MRF and MAPSTM

14 Feb 2022

Pamro Africa's annual event a success

Media

Pamro Africa's annual event a success

10 Nov 2021

Platform zone: Radio and reading in South Africa

Media

Platform zone: Radio and reading in South Africa

Issued by Ebony+Ivory 24 Mar 2021

The post-Amps landscape: play it as it lies

Research

The post-Amps landscape: play it as it lies

Issued by Ebony+Ivory 20 Jan 2021

Image source: Gallo/Getty Images.

Research

Highlights from Pams 2019 results

22 Apr 2020

#ROOTS2019 sheds light on buyer behaviour

Research

#ROOTS2019 sheds light on buyer behaviour

Issued by Spark Media 28 Jun 2019

Image © Monnas Photography.

Research

A truly sensory Experian experience

Leigh Andrews 21 Apr 2017

Experian SA MD Simon Russell © Monnas Photography.

Research

Cementing the Mosaic of customer experience with Experian

Leigh Andrews 20 Apr 2017

Research

SEMs to replace LSMs over next two years

13 Apr 2017

Lightstone Explore launches Kaleidoscope

Markets & Investment

Lightstone Explore launches Kaleidoscope

8 Sep 2016

New geodemographic segmentation tool offers SA society breakdown

Marketing

New geodemographic segmentation tool offers SA society breakdown

7 Sep 2016

Final SAARF AMPS results - December 2015

Research

Final SAARF AMPS results - December 2015

19 Apr 2016

Roots 2016 expands categories to 150 areas

Research

Roots 2016 expands categories to 150 areas

24 Jun 2015

New segmentation tool could vie for LSM place

Research

New segmentation tool could vie for LSM place

6 May 2014

Exponential South Africa launches AdoTube in-stream video solution as its 4th division

Marketing

Exponential South Africa launches AdoTube in-stream video solution as its 4th division

Issued by VDX.tv 24 Apr 2013

Research

The SAARF LSM and the defining power of fridges

Michelle Boehme 5 Nov 2012

comScore introduces Segment Metrix 2.0 for advanced audience segmentation capabilities

Research

comScore introduces Segment Metrix 2.0 for advanced audience segmentation capabilities

9 Nov 2011

Change overload: an email marketing checklist

Education

Change overload: an email marketing checklist

Carmia Lureman 8 Oct 2010

Advertising

New 14-segment LSM model to be explained

24 Feb 2009

Geography, the most powerful segmentation tool

Marketing

Geography, the most powerful segmentation tool

Gill Randall 14 Jul 2008

Research

Tracking growing Gauteng black wealth through LSMs

9 Jun 2008

Advertising

LSM posters for easy reference

26 Feb 2006

Retail

Analysing the trade area

John Sikiotis 27 Sep 2005

Research

SAARF Training Seminars 2004

Issued by SAARF 5 Feb 2004

Media

Knowing SA’s media habits - AMPS & RAMS 2002B

6 Mar 2003

Research

Austria follows SAARF's lead

28 Jul 2002