Influencer marketing trends | Bizcommunity

Influencer marketing trends | Bizcommunity

News

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Marketing

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Marketing

From Santa to Elsa: Influencer marketing is a tale as old as time

Savon Matjane 15 Sep 2022

Source: © john-schnobrich The Covid-19 pandemic fostered the explosion of influencer marketing, catapulting it into the mainstream

Digital

Influencer Marketing: a boom or bubble about to burst?

3 Aug 2022

Reality reimagined, enter the virtual influencer

Digital

Reality reimagined, enter the virtual influencer

Natasha Miller 12 May 2022

Influencer marketing dynamics are shifting

Marketing & Media

Influencer marketing dynamics are shifting

Tendai Rukwava 4 May 2022

Source: Supplied via Canva

Retail Marketing

The power of influencer marketing for e-commerce brands

Matthew Leighton 8 Sep 2021

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.

Trends

#BizTrends2020: Top digital video and influencer marketing trends to consider

Danilo Acquisto 9 Jan 2020

Velma Corcoran, Airbnb's local representative for South Africa

Trends

#BizTrends2018: The authentic travel experience with a twist

Velma Corcoran 11 Jan 2018