Influencer marketing trends | Bizcommunity

Influencer marketing trends | Bizcommunity

News

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Social and influencer marketing has become the fastest-growing sector of the global advertising industry (Source: @ The Alvin Report

Digital

Social-first: The future of brand building?

24 Mar 2026

Social media is no longer just a place to share updates; it is a key space where identity is crafted, negotiated and performed (Image source: © 123rf )

Social Media

How social media is quietly rewriting South African identity

13 Feb 2026

Gen Z isn’t cancelling brands loudly anymore they’re muting them. Nicole Glover, executive creative director of digital at Penquin shows how brands that don’t follow through risk disappearing from relevance. (Image supplied)

Marketing

7 ways brands can avoid being quietly muted by Gen Z in 2026

Nicole Glover 10 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Social media is now the arena in which discovery, trust-building, conversation and purchase coexist in a single motion; one uninterrupted swipe (Image supplied)

Digital

One uninterrupted swipe: Social media more than the top of the funnel

3 Feb 2026

Joe Hamman, director, Novus Group says 2026 will see the evolution from media monitoring to decision monitoring (Image supplied)

Media

#BizTrends2026 | Novus Group's Joe Hamman: Goodbye vanity metrics, hello decision monitoring

Joe Hamman 2 Feb 2026

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Social Media

#BizTrends2026 | Actorvate: Top influencer marketing trends shaping 2026

Issued by Actorvate 29 Jan 2026

Michael Cost is the head of strategy and client development at Humanz. Source: Humanz.

Marketing

#BizTrends2026 | Humanz' Michael Cost : The influencer marketing cheat sheet

Michael Cost 16 Jan 2026

Orange Ink's Portia Mvubu examines the shift in influencer marketing from popularity to genuine influence, referred to as “social opinion leadership" by some brands (image supplied)

Social Media

#BizTrends2025: Orange Ink's Portia Mvubu - Redefining influence, from popularity to leadership and other influencer marketing trends

Portia Mvubu 21 Jan 2025

Elevating the African digital and influencer marketing landscape with Style ID Africa

Podcasts

Elevating the African digital and influencer marketing landscape with Style ID Africa

Savon Matjane, Issued by Style ID 6 Mar 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Social Media

#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Marketing

5 influencer marketing trends to follow in 2023

Albert Makoeng 7 Feb 2023

Marketing

From Santa to Elsa: Influencer marketing is a tale as old as time

Savon Matjane 15 Sep 2022

Source: © john-schnobrich The Covid-19 pandemic fostered the explosion of influencer marketing, catapulting it into the mainstream

Digital

Influencer Marketing: a boom or bubble about to burst?

3 Aug 2022

Reality reimagined, enter the virtual influencer

Digital

Reality reimagined, enter the virtual influencer

Natasha Miller 12 May 2022

Influencer marketing dynamics are shifting

Marketing & Media

Influencer marketing dynamics are shifting

Tendai Rukwava 4 May 2022

Source: Supplied via Canva

Retail Marketing

The power of influencer marketing for e-commerce brands

Matthew Leighton 8 Sep 2021

Danilo Acquisto – CEO and co-founder of Special Effects Media South Africa - YouTube Specialists.

Trends

#BizTrends2020: Top digital video and influencer marketing trends to consider

Danilo Acquisto 9 Jan 2020

Velma Corcoran, Airbnb's local representative for South Africa

Trends

#BizTrends2018: The authentic travel experience with a twist

Velma Corcoran 11 Jan 2018