Paul Stringer | Bizcommunity

Paul Stringer | Bizcommunity

News

The old playbook is finished. So is the way we measure TV in South Africa

TV

The old playbook is finished. So is the way we measure TV in South Africa

Issued by TDMC 10 Jun 2026

Media

Warc warns CMOs: 3 shifts will redefine measurement in 2026

8 May 2026

Media

Warc 2026 media trends: Systems planning, AI, & the creator economy

16 Jan 2026

Advertising

Warc signals potential renaissance for programmatic advertising

11 Jul 2025

The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

Marketing

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Radio & Audio

New Warc report dispels myths about audio advertising in the US

4 Dec 2024

Source: © 123rf

Marketing

Warc research: A clear customer promise is even more effective in B2B than B2C

15 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

Marketing

Warc releases The Future of Measurement Report

19 Apr 2024

Advertising

Warc report: Advertising spend to double in 2024

18 Jan 2024

Advertising

Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

Marketing

Warc and MMA Global release state of modern marketing report

10 Oct 2022

8 key insights into marketing needs in EMEA

Research

8 key insights into marketing needs in EMEA

21 Jul 2022