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#PulpNonFiction: From cynical crisis capitalism to authentic brand empathy
#PulpNonFiction: From cynical crisis capitalism to authentic brand empathyArticle

Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...

Bronwyn Williams 17 Sep 2020

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Business empathy - the new face of "kind capitalism"Article

The current Covid-19 crisis has given businesses an opportunity to live up to new ideals (or not). The trend towards business empathy is one of the more encouraging trends we have observed in recent weeks...

Bronwyn Williams 17 Apr 2020

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