Bronwyn Williams has observed the ways businesses and brands have responded to the crisis, the one being cynical crisis capitalism and the other, authentic brand empathy...
Bronwyn Williams 17 Sep 2020
If a customer ties an emotion to your brand, they're much more loyal and less likely to switch due to functional factors like price increases or shifts in the market...
Estelle Nagel 21 Dec 2018
'Don't be evil.' That three-word phrase was a famous part of Google's code of conduct, until April last year that is.
Bronwyn Williams 18 Dec 2018
Google My Business's crowdsourced FAQ feature can impact your search real estate, your brand's reputation and ultimately your sales...
Issued by Location Bank 14 Mar 2018
![[2010 trends] Climbing on the brandwagon](https://biz-file.com/c/1001/43590-120x120.jpg)
For today's brands to survive in tomorrow's world, a revolution of marketing strategy thought is required. What worked yesterday simply won't cut it tomorrow. The risk for brands in today's cluttered market is not that they won't be heard; it is that they will be met with indifference.
Abey Mokgwatsane 29 Jan 2010
It was supposed to be a classy celebration of South Africa's greatest brands as measured by globally accepted standards, but the boycott of the Marketing Federation of South Africa's Brand Excellence Awards last night by two of South Africa's Top 10 brands: Vodacom and Pick 'n Pay, may have stirred up more of a hornet's nest than the MFSA, which last night celebrated its first 100 days of getting the maligned organisation back on track, would like right now.
Louise Marsland 7 Jun 2005
Brands are not a passing phenomenon, nor are they something to be left to amateurs, or those who have newly jumped on the 'brandwagon', says Interbrand Sampson, in presenting its "10 Branding Insights & Opportunities".
29 Mar 2005