Results for From Cultural Clichés To Brand Authenticity

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#VMLYRTheEdge: Things to consider when looking to expand to African markets
#VMLYRTheEdge: Things to consider when looking to expand to African marketsArticle

Dianna Games, chief executive of Africa @ Work shares some important things to consider when looking to do business in the African market...

Jessica Tennant 16 Sep 2020

#VMLYRTheEdge: The time to be more inclusive is now
#VMLYRTheEdge: The time to be more inclusive is nowArticle

VMLY&R's global CEO Jon Cook shares his views on what's happening from a diversity, equity and inclusion standpoint...

Jessica Tennant 15 Sep 2020

#VMLYRTheEdge: How to get your brand noticed in Africa
#VMLYRTheEdge: How to get your brand noticed in AfricaArticle

VMLY&R SA's Live from The Edge presented both local and global thought leaders talking to the theme 'From Cultural Clichés to Brand Authenticity', addressing cultural relevance in the African context. Here, HeyHuman's Neil Davidson and Unilever's Lethepu Matshaba's thoughts on the subject...

Jessica Tennant 4 Sep 2020

VMLY&R's Live from the Edge, its genesis and revival
VMLY&R's Live from the Edge, its genesis and revivalArticle

Jarred Cinman, CEO of VMLY&R South Africa talks through the genesis of VMLY&R's Live from the Edge event series, born from the agency's Digital Edge podcast...

Jessica Tennant 1 Sep 2020

Siya Metane to speak at VMLY&R SA's Live from The Edge
Siya Metane to speak at VMLY&R SA's Live from The EdgeArticle

Rapper-turned-publisher Siya Metane aka Slikour, founder of SlikourOnLife, on the importance of making relevant music locally and globally and using music consumption to gain insights for brands...

Jessica Tennant 26 Aug 2020

From Cultural Clichés To Brand Authenticity: VMLY&R marketing event presents stellar lineup
From Cultural Clichés To Brand Authenticity: VMLY&R marketing event presents stellar lineupArticle

The 90-minute online event will investigate how marketers build brands that get noticed amid intensive competition from global and local competitors...

Issued by VMLY&R 11 Aug 2020

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