"Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it. (via Directory Journal)"
David Ogilvy

"The first step to getting the things you want out of life is this: Decide what you want. (via life optimizer)"
Ben Stein

"Don't go around saying the world owes you a living. The world owes you nothing. It was here first. (via Brainy Quote)"
Mark Twain

"If cuts have to be made, the question then becomes which expenditure adds the least value? This is possibly what drives companies to reduce their advertising expenditure - simply because they do not understand its full value and especially as it is usually the single biggest investment on the balance sheet. (via Warc)"
Paul Dyson

"Eighty to ninety percent of our behaviour is determined by our subconscious mind. The problem market researchers face is that they communicate with the conscious mind of consumers. (via Warc)"
Ralph Poldervaart

"Research is creating new knowledge. (via Dumb.com)"
Neil Armstrong

"Research is formalized curiosity. It is poking and prying with a purpose. (via dumb.com)"
Zora Neale Hurston

"Avoid the crowd. Do your own thinking independently. Be the chess player, not the chess piece."

"The difference between try and triumph is a little 'umph'."

"A magazine or a newspaper is a shop. Each is an experiment and represents a new focus, a new ratio between commerce and intellect."
John Jay Chapman

"Anyone who has never made a mistake has never tried anything new."
Albert Einstein

"Unless you try to do something beyond what you have mastered, you will never grow."
C.R. Lawton

"Instruction does much, but encouragement does everything."
Johann von Goethe

"If we knew what we were doing it wouldn't be research."
Albert Einstein

"The world we have created is a product of our thinking; it cannot be changed without changing our thinking."
Albert Einstein

"It is an unfortunate human failing that a full pocketbook often groans more loudly than an empty stomach."
Franklin Delano Roosevelt

"Motivation is what gets you started. Habit is what keeps you going."
Jim Ryun

"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
Sam Walton

"The chains of habit are generally too small to be felt until they are too strong to be broken."
Samuel Johnson

"Nature provides a free lunch, but only if we control our appetites."
William Ruckelshaus

"One of the internet's strengths is its ability to help consumers find the right needle in a digital haystack of data."
Jared Sandberg

"A budget tells us what we can't afford, but it doesn't keep us from buying it."
William Feather

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