| "Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous." FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll. |
| "Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous." FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll. |
| "Visibility is one of the biggest determinants of celebrity, and certainly the poll list reflects that the most popular girls are those who are the most famous." FHM editor Neil Bierbaum, speaking about the FHM 100 Sexiest Women in the World poll. |
| "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport." Robert Wieder |
| "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport." Robert Wieder |
| "Anyone can look for fashion in a boutique or history in a museum. The creative explorer looks for history in a hardware store and fashion in an airport." Robert Wieder |
| "Broadcasting the Afrikaans programming has given us the edge and we are now able to satisfy the Afrikaans-speaking viewers, which equates to more than half of the population. We now have the right image, the right programming and the viewers." Lucky Masabane, Director at Desert TV, Namibia, 2002. |
| "Broadcasting the Afrikaans programming has given us the edge and we are now able to satisfy the Afrikaans-speaking viewers, which equates to more than half of the population. We now have the right image, the right programming and the viewers." Lucky Masabane, Director at Desert TV, Namibia, 2002. |
| "Broadcasting the Afrikaans programming has given us the edge and we are now able to satisfy the Afrikaans-speaking viewers, which equates to more than half of the population. We now have the right image, the right programming and the viewers." Lucky Masabane, Director at Desert TV, Namibia, 2002. |
| "Take a black, Venda-speaking man living in the Limpopo region, and a black, Xhosa-speaking man living in the Eastern Cape. They can't communicate, they have different backgrounds, different cultures. But if we work according to the race demographic, they're both just black men. This is a flawed approach - 77% of our population is black. How can all 77% be exactly the same? It's impossible." Paul Haupt, MD of SAARF. |
| "Take a black, Venda-speaking man living in the Limpopo region, and a black, Xhosa-speaking man living in the Eastern Cape. They can't communicate, they have different backgrounds, different cultures. But if we work according to the race demographic, they're both just black men. This is a flawed approach - 77% of our population is black. How can all 77% be exactly the same? It's impossible." Paul Haupt, MD of SAARF. |
| "Take a black, Venda-speaking man living in the Limpopo region, and a black, Xhosa-speaking man living in the Eastern Cape. They can't communicate, they have different backgrounds, different cultures. But if we work according to the race demographic, they're both just black men. This is a flawed approach - 77% of our population is black. How can all 77% be exactly the same? It's impossible." Paul Haupt, MD of SAARF. |
| "Any fool can write a bad advertisement,
but it takes a genius to keep his hands
off a good one." David Ogilvy |
| "Any fool can write a bad advertisement,
but it takes a genius to keep his hands
off a good one." David Ogilvy |
| "Any fool can write a bad advertisement,
but it takes a genius to keep his hands
off a good one." David Ogilvy |
| "In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem." Hugh Malcolm Beville, Jr. |
| "In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem." Hugh Malcolm Beville, Jr. |
| "In advertising there is a saying that if you can keep your head while all those around you are losing theirs - then you just don't understand the problem." Hugh Malcolm Beville, Jr. |
| "There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone." Fairfax Cone, of Foote Cone & Belding, 1981. |
| "There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone." Fairfax Cone, of Foote Cone & Belding, 1981. |
| "There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone." Fairfax Cone, of Foote Cone & Belding, 1981. |
| "Women are not afraid to stop and ask for help, so they will demand more, in terms of customer touch points, from any product, service or marketing campaign. If you incorporate the higher information-delivery and customer service standards of women into the development of your product or service, or its web site, you are bound to give men a bit more than they even thought to ask for." Andrea Learned, Co-Founder and Creative Director of ReachWomen LLC. |
| "Women are not afraid to stop and ask for help, so they will demand more, in terms of customer touch points, from any product, service or marketing campaign. If you incorporate the higher information-delivery and customer service standards of women into the development of your product or service, or its web site, you are bound to give men a bit more than they even thought to ask for." Andrea Learned, Co-Founder and Creative Director of ReachWomen LLC. |
| "Women are not afraid to stop and ask for help, so they will demand more, in terms of customer touch points, from any product, service or marketing campaign. If you incorporate the higher information-delivery and customer service standards of women into the development of your product or service, or its web site, you are bound to give men a bit more than they even thought to ask for." Andrea Learned, Co-Founder and Creative Director of ReachWomen LLC. |
| "In terms of analysing where they are, the Lions are faced with a scenario which just about all the rugby teams save the Sharks are facing at the moment, and that's a schizophrenic brand. The first half of the season's dominated by Super Twelve. The organisation is asking people to come and support the Cats. Halfway through the season that all changes. It's a bit like opening a Coke, drinking half of it and discovering you've actually got a Pepsi. The product is much the same but really, from a brand loyalty point of view, it can lead to considerable confusion." Lee Selsick, MD of brand agency Code |
| "In terms of analysing where they are, the Lions are faced with a scenario which just about all the rugby teams save the Sharks are facing at the moment, and that's a schizophrenic brand. The first half of the season's dominated by Super Twelve. The organisation is asking people to come and support the Cats. Halfway through the season that all changes. It's a bit like opening a Coke, drinking half of it and discovering you've actually got a Pepsi. The product is much the same but really, from a brand loyalty point of view, it can lead to considerable confusion." Lee Selsick, MD of brand agency Code |
| "In terms of analysing where they are, the Lions are faced with a scenario which just about all the rugby teams save the Sharks are facing at the moment, and that's a schizophrenic brand. The first half of the season's dominated by Super Twelve. The organisation is asking people to come and support the Cats. Halfway through the season that all changes. It's a bit like opening a Coke, drinking half of it and discovering you've actually got a Pepsi. The product is much the same but really, from a brand loyalty point of view, it can lead to considerable confusion." Lee Selsick, MD of brand agency Code |
| "Consistency is a critical key to your success in sales. Whether you are making telephone calls, visiting clients, or direct marketing you have to hit your numbers everyday. A consistent sales work ethic will make you more successful than the sporadic every third day over-achiever hands down." Dennis R. Kyle, International Speaker |
| "Consistency is a critical key to your success in sales. Whether you are making telephone calls, visiting clients, or direct marketing you have to hit your numbers everyday. A consistent sales work ethic will make you more successful than the sporadic every third day over-achiever hands down." Dennis R. Kyle, International Speaker |
| "Consistency is a critical key to your success in sales. Whether you are making telephone calls, visiting clients, or direct marketing you have to hit your numbers everyday. A consistent sales work ethic will make you more successful than the sporadic every third day over-achiever hands down." Dennis R. Kyle, International Speaker |
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