Effective Measure appoints new South African country manager

Effective Measure, the digital audience measurement and data intelligence solutions provider, has appointed Nicolle Harding as the new country manager for South Africa and direct relationship manager for the IAB SA.

In this new role at Effective Measure based in Cape Town, Nicolle will be responsible for managing and maintaining relationships with publishers, agencies, and brands across the companies South Africa and Africa footprint. Driving Effective Measure's next phase of growth, she will concentrate on key advertiser relationships as EM continues to develop solutions for insights into online advertising performance beyond clicks.