Redline appoints Sake 24's Louise Steyn as account director

Redline, the PR division of Draftfcb, announced the appointment of former financial journalist Louise Steyn as an account director.

Louise joined Sake 24 (formerly Sake Burger) at the beginning of 2006 and focused on financial services, clothing and textile industry, luxury goods sector and the fishing industry.

Steyn believes her experience in the Afrikaans business media would bring a different perspective to the corporate communication landscape and help diversify the portfolio of services offered to Redline's clients.