Antoinette Tyrrell recently appointed director of strategy at the Switch Group

Leading the strategic focus at the Switch Group is Antoinette Tyrrell who has recently been appointed director of strategy.

Passionate about providing leadership, developing strategic frameworks and establishing infrastructure to support execution, she is an accomplished professional with a strong strategy, communication and business planning base on which she will draw extensively in her new role.

Originally a law graduate, Tyrrell has developed her holistic understanding of business through her cross-functional experience in brand, retail, customer, operational and strategic roles in blue chip companies such as GlaxoSmithKline Pharmaceuticals and the Coca-Cola Company, where she held the position of director: strategy and business planning for Southern Africa.