Dudu Thabede and Cliff van Wyk are co-founders of BrandSmart, a Strategic Consultancy

BrandSmart is dedicated to turning the whole business of branding "Right Side Up". Accepting that the customer/consumer is the first link in the demand chain is the principal tenet of founders Dudu Thabede & Cliff van Wyk, both of whom have been involved in the marketing & communications industry for considerable periods.

Apart from brand strategy model that guides the process through market context to perception management, BrandSmart also has several specialist services that enable the clear identification of market profiles, from consumer insights to experiential trend watching.

Dudu Thabede
Brand Strategist
E-mail: dudut@mweb.co.zaBrandSmart is dedicated to turning the whole business of branding "Right Side Up". Accepting that the customer/consumer is the first link in the demand chain is the principal tenet of founders Dudu Thabede & Cliff van Wyk, both of whom have been involved in the marketing & communications industry for considerable periods.

Apart from a brand strategy model that guides the process through market context to perception management, BrandSmart also has several specialist services that enable the clear identification of market profiles, from consumer insights to experiential trend watching.