Anne Dearnaley joins BOO! Alternative Media Communications

Anne Dearnaley, a highly respected media strategist from the ad agency world, has joined BOO!, a media owner, to head up new business development. Anne brings with her a fantastic understanding of what the ad agencies and clients require from an alternative media company. BOO! aim to continue to drive innovation into the market in the two channels that it operates in, mall media and alternative large format out-of-home media.