Initiative Media sets up Durban office

Media agency - Initiative Media has opened an office in Durban and will offer media strategy, planning and buying services to clients in the area. The agency will be headed up by Hilary Lindsay, who has been working as a freelance planner and prior that as a Unilever channel manager.

Initiative Media MD, Marc Taback is extremely optimistic about the new venture and believes that the size of media market in Durban is between R350m and R400m, excluding the Unilever account which is handled by INB - the joint venture between Initiative Media and Nota Bene.