Ultimate Media appoints Lerato Letsoalo

Ultimate Media has appointed Lerato Letsoalo to be responsible for managing its Johannesburg agency portfolio. He will work closely with Simon Parkinson, director of Ultimate Media.

Letsoalo and Ultimate Media will also be joining forces as equity partners to set up a new venture which will explore revenue streams from advertising categories previously untapped by Ultimate Media.

He is a highly experienced radio professional with a long and successful track record in sales and management across a number of stations, including Ukhozi FM and, most recently, Power 98.7 and Capricorn FM.

Letsoalo commented: "This is an exciting time in media and, specifically, the radio industry with Covid-19 presenting us with challenges that are forcing us to create new ways to advertise. While some might be deterred by the changes we're facing, Ultimate Media are seeing it as an opportunity to get creative and try new avenues."