Mediology promotes Michael Pearce to media director, lead strategist

Mediology has appointed Michael Pearce as its media director and lead strategist.

Pearce reports directly to the company's founder and CEO Ana Carrapichano in his new position. His primary focus is to drive creative media strategies across the company's entire client portfolio as well as to re-engineer a leaner and nimbler agency structure with a greater degree of client interaction and responsiveness at all levels.

The newly-appointed media director joined Mediology as a junior strategist and implementation planner before taking up the roles of business unit director and deputy media director.