A smooth solution

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Advertising agency The Sound Syndicate recently teamed up with The Letter Corporation (TLC) to create a campaign that resonates with metrosexuals, the target market for the new Philips Bodygroom shaver. The adverts in the 12 Planet Fitness gyms within the TLC indoor media network featured cheeky visuals of fruit designed to imitate parts of the male anatomy, with the headline ‘Simplicity is shaving yourself wherever you want'. The campaign tied-in with a competition with the mans-man radio show, F & Martinengo on 5fm.