Delivering Zambian readers to advertisers

NAB Africa has added The Post group of newspapers to its bouquet, extending the group into Zambia. “Recognised as the leading daily in Zambia, The Post boasts 45% of the combined Zambian market,” says NAB Africa's Rob Dukoff-Gordon. “Circulation is currently 42 000 and both The Saturday Post and The Sunday Post each list 37 000 sold copies.” The newspapers are distributed to all Zambian districts, with the capital Lusaka consuming 51.6% of the circulation. The papers are also marketed by street vendors and in supermarkets.