There are many local positive news stories in South Africa. Eveready chose their favourites in an ad that amplifies positive news and the Eveready brand.
Information came to light in June about the state of Eskom’s power stations. They strongly denied using load shedding as a way to take pressure off the grid. Masterlock suggested Eskom use their product to keep their secrets safe.
In 2010, Michael Douglas was diagnosed with throat cancer. In June this year Michael Douglas made a shocking statement saying that his throat cancer was caused by Oral Sex.
A poll conducted on the TimesLive website showed that 59.4% of people believe SA women should be allowed to walk around topless. Bio Bust used the opportunity to promote their product.
With blackouts looming this winter, Koo used the newsworthy opportunity to show how versatile their product is and can be stored and prepared without any electricity.
Climate change has become a hot topic of discussion. SUBARU created an advert to promote their vehicle can be driven in any terrain and any weather conditions.
Chris Brown made headlines once again in May when he was accused of being involved in a Hit and Run accident. Musica created this clever ad to promote Chris’s new CD which was available in stores.
Bieber Fever hit South Africa when the international pop star arrived for his sold out concerts in May. Red Square used the opportunity to promote their waterproof mascara.
Service delivery protests have been making headlines. Toyota used the opportunity to promote the versatility of the Land Cruiser and suggested taking it off road to bypass the road closures.
With the announcement of the Springbok team for the Incoming Series in June 2013, a lot of news coverage was focused around the amount of Bulls players in the team. Vodacom, sponsors of the Bulls, used the opportunity to create this smart advert.