PUMA docks at the Waterfront

On 28 November, PUMA launched at the V&A Waterfront, making this its third store in South Africa. This branch comes after the successful opening of the first store in Canal Walk, Cape Town, last year and the second in Soweto last month.

The store showcases the latest and edgiest sports lifestyle ranges such as the PUMA Urban Mobility range, a new venture into the premium accessories category for PUMA, and collaborations with international designers such as Japan's Yasuhiro Mihara and footwear from the Rudolf Dassler range. The store stocks retail exclusive and line extensions, which can only be found in PUMA stores as well as the new PUMA Evisu jeans range which sees the introduction of a sleek new line of tattooed black denim. Shoppers can also expect to see new ranges introduced on a monthly to quarterly basis.