The Loeries Creative Week Durban judging took place at the ICC from the 15-18 August 2016 in Durban, South Africa. These images feature moments from judging the TV, Film & Radio; Communication Design; Print; Outdoor & Out of Home Crafts; Media Innovation; Live Events; and categories.
Virtual reality cardboard headsets and glasses were launched this week at the Wantedonline.co.za event in Johannesburg and Cape Town.
Read more here.
All pictures courtesy of Times Media.
A Sustain Silver APEX award went to Joe Public United for client Nedbank.
Over the last four years, it can be said that Nedbank steadily, quietly and sustainably grew its retail franchise in the middle market in the face of fierce competition. The banking space has been profoundly impacted by the competitive dynamics driven by namely, the success of Capitec as a business, as well as the relative success of FNB, fueled by a strong innovation drive; these seem to stand out in the category. These business dynamics were arguably supported by aggressive communication strategies, although in both these cases the effect of product innovation and business dynamics would be hard to ignore....
A Sustain Bronze APEX award went to Joe Public United for its medical male circumcision campaign for Mediology.
By using insight-driven strategy and creative work, in a series of three campaigns from 2012 - 2015, Brothers for Life and Joe Public managed to successfully and effectively increase the knowledge about the medical benefits of MMC by 925%, as well as amplify the amount of conversation taking place on the subject.