Latest showcases

#NedbankIMC2020: Advanced TV, what you need to know to work it [Part 2]
#NedbankIMC2020: Advanced TV, what you need to know to work it

CEO of DStv Media Sales, Fahmeeda Cassim Surtee elaborates on what exactly advanced TV is and how marketers should adapt and be more addressable in their approach...

By Juanita Pienaar 30 Jul 2020

CEO of DStv Media Sales, Fahmeeda Cassim Surtee presenting at the Nedbank IMC Conference.
#NedbankIMC2020: Advanced TV, what you need to know to work it

CEO of DStv Media Sales, Fahmeeda Cassim Surtee's presentation focused on what advanced TV really is, how the TV landscape is changing and what this means for marketers...

By Juanita Pienaar 29 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 2]
#NedbankIMC2020: Marketing works... but what about during the pandemic

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 28 Jul 2020

#NedbankIMC2020: Marketing works... but what about during the pandemic [Part 1]
#NedbankIMC2020: Marketing works... but what about during the pandemic

Verusha Maharaj, advertising and marketing lead at Deloitte Consulting unpacks how marketers can retain their existing customer base and embrace the new and also elaborates on how they can start building trust and get consumers to fall in love with their brands during the pandemic...

By Juanita Pienaar 27 Jul 2020

#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy
#NedbankIMC2020: Andy Rice's four-box model for effective brand strategy

The first speaker at the Nedbank IMC 2020 conference was none other than long-time industry veteran and brand strategy consultant Andy Rice, sharing learnings for establishing a successful, sustainable, change-resistant brand...

By Jessica Tennant 27 Jul 2020

Pepe Marais opens Nedbank IMC 2020, makes a case for creativity
Pepe Marais opens Nedbank IMC 2020, makes a case for creativity

Master of ceremonies Pepe Marais, co-founder and group CCO of Joe Public United, welcomed a virtual audience of Nedbank IMC 2020 delegates on behalf of Dale Hefer, CEO of the Integrated Marketing Conference (IMC) and Khensani Nobanda, group executive: Marketing at Nedbank...

By Jessica Tennant 24 Jul 2020

#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank
#BehindtheSelfie with... Nthabiseng Matshekga, executive head: Group Marketing at Nedbank

We go behind the selfie with Nthabiseng Matshekga, executive head: Group Marketing at Nedbank and #NedbankIMC2020 speaker...

By Jessica Tennant 22 Jul 2020

#BehindtheSelfie with... Lee Den Hond, CEO at Blue Platinum Events
#BehindtheSelfie with... Lee Den Hond, CEO at Blue Platinum Events

We go behind the selfie with Lee Den Hond, CEO at Blue Platinum Events and #NedbankIMC2020 speaker...

By Jessica Tennant 15 Jul 2020

#BehindtheSelfie with... Zumi Njongwe, consumer communication and excellence director at Nestlé
#BehindtheSelfie with... Zumi Njongwe, consumer communication and excellence director at Nestlé

We go behind the selfie with Zumi Njongwe, consumer communication and excellence director at Nestlé East and Southern Africa and #NedbankIMC2020 speaker...

By Jessica Tennant 8 Jul 2020

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