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#WPRD2026 | What's the story that deserves to exist?

Mike Sharman

#WPRD2026 | PR is entering the golden age of external communications

Kevin Welman

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba

Non-official Fifa brands score with reverse ambush marketing

Terry Levin

It’s #WPRD2026. So what?

Danette Breitenbach

Ford's Tarryn Knight: "Silver is sensible, but Orange sells the dream"

Tarryn Knight

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#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

#OrchidsandOnions: Mazda places dogs at the wheel in its latest ad

Brendan Seery 7 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

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#Exclusive: Dustin Chick: Enough of the OMGs – it’s time to ask, ‘what now?’

Dustin Chick, The Up&Up Group 18 Sep 2024

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Vaping, smoking, and PR: When marketing fuels harmful addictions

Sasha Kupritz 17 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

#OrchidsandOnions: VW's romantic approach to marketing the latest Polo Vivo

Brendan Seery 9 Sep 2024

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

#OrchidsandOnions: Showmax and Eric Cantona make a scene in the name of marketing

Brendan Seery 26 Aug 2024

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Miss Universe Nigeria: When seizing the moment turns into a PR nightmare

Tlhogi Ngwato 26 Aug 2024

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