Research

Articles

(c) Sergey Rasulov -

Are TV audiences declining?

Chris Brewer 18 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Negative Space ©

Data is the key to successful email marketing

Ross Sibbald 1 Sep 2017

welcomia ©

#Pamro2017: Key learnings and challenges from SA Outdoor Measurement Council's journey

Juanita Pienaar 30 Aug 2017

elwynn ©

#Pamro2017: How the affluent engage with international media brands

Juanita Pienaar 30 Aug 2017

#Pamro2017: The reason African Lions is a critical research study for Africa

#Pamro2017: The reason African Lions is a critical research study for Africa

Louise Burgers 29 Aug 2017

Kui Kariuki

#Pamro2017: The challenges in changing media consumption habits

Louise Burgers 28 Aug 2017

Bowie15 © –

Small things can produce massive results

Chris Brewer 28 Aug 2017

#WomensMonth: ‘Like a girl' means downright amazing things

#WomensMonth: ‘Like a girl' means downright amazing things

Jessica Tennant 25 Aug 2017

Slasta © –

#WomensMonth: It's not pie...

Sonja Fahn 24 Aug 2017

Analytics is critical, but data is being left out

Analytics is critical, but data is being left out

Danny Drew 27 Jul 2017

Image source:

Fake news, fake research!

mike broom 21 Jul 2017

Marketing in a recession and beyond

Marketing in a recession and beyond

Gill Randall 18 Jul 2017

How it all fits together - what comes out of Ad-Audit

How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

How SA's recession is impacting consumer spending

How SA's recession is impacting consumer spending

Gareth Pearson 11 Jul 2017

Dolgachov © –

Measuring the consumers of advertising

mike broom 7 Jul 2017

(c) andrew grossman -

Do Millennials really exist?

Allon Raiz 7 Jul 2017

Petro Kuprynenko © –

A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –

Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Lightwise © –

Are you a believer?

Kate Niemöller 5 Jun 2017

Victor Zastolskiy © –

How emotion affects advertising

John Laurence 25 May 2017

Gen X: How to get the generation right (part 3)

Gen X: How to get the generation right (part 3)

Jessica Tennant 24 May 2017

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Gen X: Decluttering misconceptions about what it means to be an adult in 2017 (part 2)

Jessica Tennant 23 May 2017

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Understanding growth power in sub-Saharan Africa and defining Africa's middle class

Juanita Pienaar 23 May 2017

How to market to Africa's resilient, ambitious middle class

How to market to Africa's resilient, ambitious middle class

Louise Burgers 22 May 2017

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Gen X: From rebellious, slacker youth generation to trailblazers of profound social change (part 1)

Jessica Tennant 19 May 2017

Let's do Biz