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A changing African consumer branding environment
A changing African consumer branding environment

In Africa, household consumption is expected to reach $2.5tn by 2030 with Nigeria, Egypt, and South Africa accounting for nearly half that...

Issued by Smart Media 16 May 2019

Taking it outside
Taking it outside

Out of Home (OOH) is the only ad-block-proof digital medium around. How is digital unleashing fresh creativity in OOH in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 16 May 2019

Do we need a digital detox?
Do we need a digital detox?

Digital is booming (and showing no signs of slowing down) in Africa, so is the global trend towards "detoxing" from technology and social media relevant to us in sub-Saharan Africa?..

Issued by Dentsu Aegis Network 14 May 2019

Nigerian publishers gear up for digital transformation
Nigerian publishers gear up for digital transformation

365 Digital, supported by Google, hosted the Ad Tech Masterclass in Lagos, Nigeria, aimed at fostering a greater unified online advertising ecosystem...

Issued by 365 Digital 13 May 2019

Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potential
Sign up for our webinar | The emotional power of purpose in advertising - the pitfalls and potential

In this webinar Dr Rana el Kaliouby, co-founder and CEO of Affectiva, and Graham Page, MD for Offer at Kantar's Insights Division, will share evidence of what they know works well, and how to navigate your brand towards successful purpose driven advertising...

Issued by Kantar 7 May 2019

Facebook chatbot world first for Heineken South Africa
Facebook chatbot world first for Heineken South Africa

Heineken South Africa wanted to run a sales driver campaign in a fresh, innovative way. The iconic beer giant decided to launch a chatbot that would be the first of its kind...

Issued by Techsys Digital 3 May 2019

Ceres gets a new highly interactive website from Techsys Digital
Ceres gets a new highly interactive website from Techsys Digital

Pioneer Foods tasked Techsys Digital with the challenge of crafting a website that could be multinational, multilingual and support regional content variation for the iconic South African brand, Ceres...

Issued by Techsys Digital 30 Apr 2019

WhatsApp news: Tafel Lager launches groundbreaking campaign
WhatsApp news: Tafel Lager launches groundbreaking campaign

Techsys Digital was tasked by leading Namibian digital agency Weatherman & Co to bring to life a unique campaign to celebrate Namibian Independence Day for beer giant Tafel Lager...

Issued by Techsys Digital 24 Apr 2019

Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia
Primedia Outdoor and Coca-Cola take creative execution to another level in Zambia

Primedia Outdoor continues to push boundaries in sub-Saharan Africa after recently joining forces with soft drink giant, Coca-Cola...

Issued by Primedia Outdoor 23 Apr 2019


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