Shifting sands of consumer sentiment across West Africa
Shifting sands of consumer sentiment across West Africa

  • Ghana's consumer confidence declines by five points
  • Improved perception of Nigerian finances, job prospects and spending intentions

Issued by Nielsen 1 day ago

Ntombi Mhangwani, Africa Director for Integrated Marketing and Communications at Accenture.
Using digital to personalise customer services in Africa

Digitalisation has led to customers having an overwhelming number of choices in purchasing choices, brand selections and generally - everything they do. When presented with too many choices, many customers are likely to make poor decisions and disconnect with brands.

By Ntombi Mhangwani 1 day ago

Thought leadership: An integral part of the modern PR plan
Thought leadership: An integral part of the modern PR plan

While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the South African media space.

By Louise Hunt 2 days ago

TheConversation.com
How metrics are changing editorial decisions in African newsrooms

New digital technologies such as Facebook, Twitter, YouTube and WhatsApp have significantly shaped news production, distribution and consumption practices around the world. This has led to changes in the ways in which news is gathered by citizens and professional journalists as well as the ways in which it's consumed.

By Dr Admire Mare and Dumisani Moyo 3 days ago

5 branding and packaging trends R&D managers need to know
5 branding and packaging trends R&D managers need to know

If 2018 was the year of limited-edition packaging and personalisation (think FIFA World Cup 2018), 2019 promises to be the year of retro designs and futuristic formulations as research and development (R&D) managers are under pressure to keep on top of brand and packaging trends to add value to their product lines and devour market share.

3 days ago

Marketing SA Inc
Marketing SA Inc

Forget marketing South Africa to foreign investors. The campaign promoting SA Inc needs to begin with the marketing of the country to South Africans.

By Howard Feldman 3 days ago

CcHUB Design Lab, Rwanda
Co-Creation Hub launches in Rwanda

Nigeria's innovation centre, Co-Creation Hub (CcHUB) has officially expanded to Kigali, Rwanda, with the launch of the CcHUB Design Lab.

19 Feb 2019

Vukani Mngxati, chief executive officer for Accenture Africa.
Accelerating Africa's economy through digital transformation

The 'digitisation of everything' trend is evolving at pace and Africa cannot afford to play catch-up. Digital disruption now affects every business, which means pressure is mounting to digitally transform operations if companies hope to remain competitive and relevant.

By Vukani Mngxati 19 Feb 2019

mchiroque via .
The professionalism of authenticity

Five seconds of fame has never been easier. A smartphone and internet connection has turned everyone into a video producer. In 2018 a mind-blowing 300 hours of video content was uploaded to YouTube every minute and more than 4 billion videos were watched on the platform each day.

By Quinn Lubbe 18 Feb 2019

Global Out of Home Media appoints Marcell Entres to head up Ghana operation
Global Out of Home Media appoints Marcell Entres to head up Ghana operation

Global Out of Home Media - a division of the Provantage Media Group - has appointed experienced industry professional Marcell Entres as the new general manager of its Ghana operation.

Issued by Provantage Media Group 18 Feb 2019

Is your product packaging the 'whole package'? 4 unboxing trends for 2019
Is your product packaging the 'whole package'? 4 unboxing trends for 2019

Who cares what it looks like on the outside when it's what's on the inside that counts, right? Wrong! At least when it comes to product packaging, that is.

By Daniella Shapiro 18 Feb 2019