Car manufacturers and electronics makers join forces to meet demand for ‘green' batteries. 23 Jun 2008
In the current context of soaring turbine prices, supply bottlenecks and record wind farm valuations, carefully crafted entry strategies are key to growing profitable and competitive wind portfolios. 23 Jun 2008
They're hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA. That's in part because creating a mobile strategy and message remain a challenge. 20 Jun 2008
With food prices having risen dramatically in recent months, Minister of Trade and Industry Mandisi Mpahlwa on Wednesday, 18 June 2008, emphatically ruled out the use of maize as a crop source for biofuels. 19 Jun 2008
E-mail marketing is fast, cheap - and a big mystery. There are very few tools at the marketer's disposal to gauge a campaign's success. Blogger Ron Shevlin, a senior analyst at Aite Group, contends it doesn't have to be that way, and suggests one possible e-marketing feedback mechanism. 19 Jun 2008
You've assembled your team of top tech support ninjas. You've talked to every department in the company, made the necessary compromises, and won them over to your side. Now it's time to face your customers with your new and improved help desk, writes Journyx's Randy Miller. 19 Jun 2008
To call anything a 2.0 version - be it Enterprise 2.0, CRM 2.0 or Web 2.0 - is to imply that the new version is enhanced, extended and just plain better than 1.0. However, the problem with 2.0 is that it often breaks so far from 1.0 that it abandons what was good about 1.0. 18 Jun 2008
Now that you've assembled your crack team of technical support pros, you've got to get them into action. You need to sell your ideas and plans to both your group and the company at large. Get the departments on your side one by one, using the right approach for each. It may take a touch of marketing, writes Journyx's Randy Miller. 18 Jun 2008
Building a good tech support team is no easy task, and getting started on the right foot is essential for success. That means choosing the right people for the job, writes Journyx's Randy Miller. 17 Jun 2008
A company's Web site should capture its personality and clue visitors in on what kinds of customers it is targeting, advises Steve McKee. Also, it should maintain a style throughout, so don't have the font size grow smaller or larger as you scroll down each page. 17 Jun 2008
Open source is more than a marketing buzzword - it is a developer state of mind delivering real returns to companies and the broader market, writes Dave McAllister, director of standards and open source for Adobe Systems. 13 Jun 2008
Apple has named the next iteration of its game-changing mobile device the "iPhone 3G", which calls attention to a feature missing from the original release - the ability to grab information from the Internet at near-broadband speeds. However, the fact that the new iPhone will use AT&T's zippy 3G network is not its killer feature. 13 Jun 2008
It's amazing how hot advanced microprocessors can get - their heat dissipation can approach 1 kilowatt, 10 times that of a hotplate. IBM's latest idea to keep them cool is to pipe water through them. Its latest cooling technology runs hair-thin water conduits through stacked chips, chilling them them out much more efficiently than conventional backside cooling. The hard part: Creating a water-tight seal. 12 Jun 2008
Silos and walled gardens are giving way to collabetition in the mobile handset industry. Faced with customer demands to innovate at nearly light speed, mobile handset makers are discovering that collaborating and using open source software can help them develop products faster, writes Morgan Gillis, executive director of the LiMo Foundation. 11 Jun 2008
According to a recently released study by IDC, the US Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large. 11 Jun 2008
Eqos Ltd, a UK-based provider of on-demand PLM, global sourcing, and supplier management solutions for the retail supply chain, has announced that it has achieved Microsoft Gold Certified Partner status for the second consecutive year. Gold Certified Partners, who maintain close working relationships with Microsoft, represent the highest level of competence and expertise with Microsoft technologies. 10 Jun 2008
Over the past couple of weeks, I've had the opportunity to digest the thought-provoking, inspiring conversations that occurred at this year's Search Insider Summit. It's clear to me that we as an industry are beginning to view search more holistically. 10 Jun 2008
A new malware variant is making its way around that encrypts nearly every type of file on a victim's hard drive. The malware contains a ransom note offering a decryption key to the user for a price. A US-based company, Kaspersky Lab, which discovered the malware, is working on cracking the 1,024-bit RSA encryption code. 10 Jun 2008
An energy exhibition was held at Nasrec, south of Johannesburg, from 6-8 June 2008 to create awareness around energy efficiency and renewable energy while mobilising all households and business to participate in reducing energy consumption. 9 Jun 2008
When I started as an Internet marketing strategist back in 1993, people usually asked me, "Jim, can we really make money online?" 9 Jun 2008
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