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Fanta partners with horror icons for Halloween campaign

Fanta partners with horror icons for Halloween campaign

Warc has revealed insights from the winners of the Cannes Creative Effectiveness Lions 2025 (Image supplied)

Warc: 3 themes from Cannes Lions for commercial success

14 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

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Brand Science joins Brand Union to form new market offer

24 Nov 2017

Dramatic rise of African consumer power driving development

Dramatic rise of African consumer power driving development

17 Nov 2017

#MeettheMarketer: Are business consultancies the ad agencies of the future?

#MeettheMarketer: Are business consultancies the ad agencies of the future?

Louise Marsland 13 Nov 2017

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

Angelika Kempe

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

Paul Gabriel.

New economic giants rising in Africa

15 Sep 2017

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