Branding News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 1 day

Advertise your job vacancies

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

"Consistent organic growth remains our North Star. While it will take time to outpace historical losses, our Q1 results are in line with expectations and ahead of Q4 2025," says Cindy Rose, WPP CEO (Image source: @ WPP

No surprises in WPP Q1 results

28 Apr 2026

More news

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Using digital to personalise customer services in Africa

Using digital to personalise customer services in Africa

Ntombi Mhangwani 22 Feb 2019

5 branding and packaging trends R&D managers need to know

5 branding and packaging trends R&D managers need to know

20 Feb 2019

Image © Choerograph via

Listen up! Why Mastercard is becoming a sonic brand

Leigh Andrews 8 Feb 2019

John Schnobrich via .

3 shifts that marketers need to consider

Pieter Geyser 5 Feb 2019

The brands leading, challenging and exploring in 2019

The brands leading, challenging and exploring in 2019

Jainita Khatri 5 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

Marco Broccardo 4 Feb 2019

AfCFTA will facilitate the emergence of new Africa champions

AfCFTA will facilitate the emergence of new Africa champions

24 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

New APO Group CEO, Lionel Reina.

#BizTrends2019: Africa is one of the major players in the global economic future

17 Jan 2019

#BizTrends2019: Africa's new creative direction

#BizTrends2019: Africa's new creative direction

Gary Harwood 10 Jan 2019

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

UN agencies unite in support of Africa's growth agenda

UN agencies unite in support of Africa's growth agenda

12 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Vlogstars! How to start winning at YouTube

Vlogstars! How to start winning at YouTube

Leigh Andrews 11 Dec 2018

Snapchat expands MENA video library

Snapchat expands MENA video library

4 Dec 2018

Lionel Reina, chief executive officer, APO Group.

New APO CEO to take group global

3 Dec 2018

How brands can win in the digital era

How brands can win in the digital era

Danette Breitenbach 6 Nov 2018

Brands disrupting the playing fields

Brands disrupting the playing fields

Danette Breitenbach 6 Nov 2018

Affluent Afrillennials choose brands with social conscience

Affluent Afrillennials choose brands with social conscience

31 Oct 2018

Using innovation to improve livelihoods in Africa

Using innovation to improve livelihoods in Africa

Jacques Vermeulen 25 Oct 2018

What Generation Z wants - how to attract the "next" generation to your brand and business

Bronwyn Williams 17 Oct 2018

African brands are among fastest-growing globally

African brands are among fastest-growing globally

16 Oct 2018

Burson Cohn & Wolfe unveils rebrand

Burson Cohn & Wolfe unveils rebrand

10 Oct 2018

Hans Zachar, managing director: technology strategy, Accenture Africa.

How African enterprises chart growth in the digital age

Hans Zachar 9 Oct 2018

Let's do Biz