Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 1 day

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

3 days

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

How South Africa ranks in the press freedom stakes

How South Africa ranks in the press freedom stakes

Glenda Daniels 3 May 2019

Image via : A woman is reflected next to a poster outside a community hall hosting a night vigil for kidnapped photojournalist Shiraaz Mohamed, on January 18, 2017 in Johannesburg, South Africa. Community members, friends, family and colleagues of photojournalist Shiraaz Mohamed held a night vigil at the Lenasia South Civic Centre. Mohamed was abducted in Syria on 10 January while working with the aid mission Gift of the Givers. (Photo by Gallo Images / Dino Lloyd)

South African journalist Shiraaz Mohamed, kidnapped in January 2017, is shown alive in new video

Jonah Dylan 2 May 2019

Image source: Gallo/Getty.

Reporting on China in Africa is too binary

Yu-Shan Wu 30 Apr 2019

One journalist will win a trip to EurAfrican Forum

One journalist will win a trip to EurAfrican Forum

29 Apr 2019

Five key learnings from SXSW 2019

Five key learnings from SXSW 2019

Wayne Flemming and Zubeida Goolam 18 Apr 2019

Image source: Gallo/Getty.

Google launches news innovation challenge for African media

17 Apr 2019

Mo Abudu receives medal of honour at MIPTV Cannes

Mo Abudu receives medal of honour at MIPTV Cannes

11 Apr 2019

A radio station is seen in Bujumbura, Burundi, on March 19, 2015. Burundi authorities recently banned the BBC and suspended VOA from broadcasting within the country. Source: CPJ.

Burundi media regulator bans BBC and VOA

11 Apr 2019

Image source: Gallo/Getty.

Digital media platform for African finance needs repurposed

11 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Still missing: Azory Gwanda.

#WhereIsAzory campaign launched to find missing Tanzania journalist

5 Apr 2019

Image source: Gallo/Getty.

StarTimes to emphasise regional content to enhance viewership in Africa

5 Apr 2019

Congratulations to the 2019 Pan African Re/Insurance Journalism Awards winners! Katya Stead @katyalebeque (South Africa), @TheAlushula (Kenya) @BSarabetty (Morocco).

Pan African Re/Insurance Journalism award winners

2 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

A man walks down a street in central Lusaka, the capital of Zambia, on November 12, 2014. Prime TV, an independent station in Zambia, was recently suspended by the country's media regulator. Credit: CPJ/Gianluigi Guercia/AFP.

Zambia suspends independent TV broadcaster for 30 days

28 Mar 2019

Image source: Gallo/Getty.

Sports writers from around the world gather in Ghana

27 Mar 2019

Ime Archibong, Facebook's vice president of product partnerships.

Facebook to launch content Oversight Board

Ime Archibong 26 Mar 2019

Image source: Gallo/Getty

UN journalism fellowship applications open

25 Mar 2019

Why science matters so much in the era of fake news and fallacies

Why science matters so much in the era of fake news and fallacies

Tawana Kupe 25 Mar 2019

Image source: Gallo/Getty.

Journalists aim to curb human trafficking

20 Mar 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

#HumanRightsDay: The human cost of journalism globally

#HumanRightsDay: The human cost of journalism globally

19 Mar 2019

Congolese police officers hold back members of the media in Kinshasa, Democratic Republic of Congo, on January 12, 2019. Journalist Steve Mwanyo Iwewe was recently fined and sentenced to one year in jail for insulting the governor of Équateur province. Credit: CPJ/Jerome Delay/AP.

Congolese journalist jailed for one year for insulting governor

18 Mar 2019

Stock photo image bank of professional African women created

Stock photo image bank of professional African women created

12 Mar 2019

APO chairman, Nicolas Pompigne-Mognard.

Driving prosperity between Europe and Africa

12 Mar 2019

AMA journalism competition winner announced

AMA journalism competition winner announced

12 Mar 2019

Facebook wants to stop spreading fake news about vaccines

Facebook wants to stop spreading fake news about vaccines

Shereesa Moodley 11 Mar 2019

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 South African entries shortlisted for 2019 Inma Global Media Awards

6 Mar 2019

TV series, High Rollers.

Taking Africa's content to the world

5 Mar 2019

Let's do Biz