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The Future of Measurement 2025, part of Warc’s Evolution of Marketing programme, highlights emerging trends in media and creative measurement (Image supplied)

3 Media and creative measurement trends from Warc

9 May 2025

Source: © 123rf The 2025 first half AdForum Summit will take place in New York between 12 and 16 May 2025 with one of the key meetings with the leadership of Omnicom Advertising Group

AdForum Summit includes key meeting with Omnicom Advertising Group leadership

6 May 2025

More news

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Kojo Annan.

Support Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019