Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

3 days

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

Not taking lockdown lying down: A 360 industry overview

Not taking lockdown lying down: A 360 industry overview

Bizcommunity.com 21 Apr 2020

The Bizcommunity: Not taking lockdown lying down

The Bizcommunity: Not taking lockdown lying down

Bizcommunity.com 6 Apr 2020

Credit: Elijah O'Donnell on .

Why Africa's journalists aren't doing a good job on Covid-19

George Ogola 26 Mar 2020

Media effectiveness during Covid-19

Media effectiveness during Covid-19

Jane Ostler, Kantar 23 Mar 2020

Burger King’s Fernando Machado

#CannesLions2020: First speakers and sessions announced

20 Feb 2020

Grand Prix winning campaign; Fox Cricket.

Effective Use of Tech winners announced for Warc Media Awards 2019

22 Jan 2020

Al Umobuwah - Putting 'Mum' into 'Parenthood' campaign, Babyshop. Image supplied.

Effective Channel Integration winners announced for Warc Media Awards 2019

15 Jan 2020

Jury member Benoit Weisser, chief strategy officer, Ogilvy Asia. Image supplied.

Best Use of Data winners announced for Warc Media Awards 2019

8 Jan 2020

The Best of Biz: Marketing & Media 2019

#BestofBiz 2019: Marketing & Media

17 Dec 2019

The Best of Biz: Marketing & Media Africa 2019

#BestofBiz 2019: Marketing & Media Africa

17 Dec 2019

New monetisation models for media are needed

New monetisation models for media are needed

Louise Burgers 16 Dec 2019

Journalist Nazli Ilicak is embraced after her release from prison in Istanbul in November 2019, after a court ordered her free on time served at a retrial. Two of her colleagues remain in prison on terrorism related charges, among the 47 journalists jailed in Turkey. Credit: CPJ/Reuters/Huseyin Aldemir.

The world's worst jailers of journalists

Elana Beiser 11 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

IPFA winners, New York.

International Press Freedom Awards announced

27 Nov 2019

Creating relevant brands for African audiences

Creating relevant brands for African audiences

Jessica Tennant 22 Nov 2019

#EpicaAwards2019: Day three results

#EpicaAwards2019: Day three results

21 Nov 2019

Nicole Hartnett, senior marketing scientist, Ehrenberg-Bass Institute. Image source: .

Warc announces Best Use of Data shortlist for Warc Media Awards 2019

20 Nov 2019

Yolisa Phahle, CEO of general entertainment at the MultiChoice Group, presenting the final keynote session of the second day of AfricaCom 2019.

#AfricaCom: Why "African time" is now for African storytelling, by Africans

Leigh Andrews 14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

CPJ deepens database of attacks on the press

CPJ deepens database of attacks on the press

Elana Beiser 12 Nov 2019

Image source: Gallo/Getty.

Media: How to protect your phone from spyware

11 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image credit: Roman Kraft on Unsplash.

Key findings from Wan-Ifra's 30th World Press Trends report

6 Nov 2019

Image source: Gallo/Getty.

Unlocking the web's untold censorship stories

Madeline Earp 31 Oct 2019

Hamza Idris (left), an editor with the Daily Trust newspaper, sits with colleague Hussaini Garba Mohammed in their office in the Nigerian capital, Abuja, in February 2019. The office was raided in January by the military, who seized 24 computers. Credit: CPJ/Jonathan Rozen.

Nigerian military targeted journalists' phones, computers with "forensic search" for sources

Jonathan Rozen 30 Oct 2019

Image credit: Fabian Blank on Unsplash.

Key findings from Warc's Media Allocation Benchmarks report

30 Oct 2019

Maxence Melo Mubyazi.

CPJ announces 2019 International Press Freedom Awards

23 Oct 2019

Mahlatse Mahlase delivering her speech at the Sanef Black Wednesday Dinner. Image credit: Sanef.

#BlackWednesday: Sanef chair Mahlatse Mahlase calls on journos to continue to fight for media freedom

21 Oct 2019

2019 Feathers Awards winners announced

2019 Feathers Awards winners announced

18 Oct 2019

A police van is seen in Alexandria, Egypt, on September 27, 2019. Security forces recently arrested and allegedly tortured journalist Esraa Abdel Fattah. Credit: CPJ/Reuters/Amr Abdallah Dalsh.

Egyptian journalist Esraa Abdel Fattah arrested on false news charges

16 Oct 2019

Let's do Biz