Embarcadero appoints Grey Matter as master reseller to expand presence in SA

The agreement is part of a major initiative by Embarcadero to recruit partners across the African subcontinent.

Africa is a key geographic region for Embarcadero given its growing reputation as a major player in the application development space within the global technology sector. The company's product portfolio includes award-winning products such as Delphi, RAD Studio and C++ Builder for application development; and tools for Oracle, SQL Server, DB2 and Sybase environments for cross platform database development. Today, 90% of the Fortune 100 companies and over three million software developers, database administrators and architects use Embarcadero products worldwide.

Seeking new partners

Glenn Wylie, director of Channel Sales for Sub Saharan Africa, Embarcadero, commented, "Grey Matter's appointment as a reseller of Embarcadero products is a strategic decision to support our growth in South Africa. The company's extensive experience and knowledge of database platforms and development tools matches our requirement perfectly. Its reputation for delivering quality, credible and independent advice was an important deciding factor for us. We are looking forward to a mutually beneficial partnership with Grey Matter and are committed to providing the best possible support to them in the market. In addition, we are actively seeking to recruit new partners over the coming months."

The Embarcadero - Grey Matter partnership aims to deliver solutions to customers that will enable them to enhance staff productivity, optimise costs, streamline compliance and ultimately accelerate software application development and innovation. Already, a number of organisations are using Embarcadero tools in South Africa - Siemens, T Systems, UCS, Discovery Health, Metropolitan Health, Telkom, Virgin Active SA, Vodacom, Standard Bank, First National Bank, ABSA, The Department of Water Affairs, The Department of Labour, The City of Johannesburg, and The Department of Education, are some examples.

Benefits offered to reseller partners

Matt Whitton, general manager, Grey Matter, added, "Building on our success with Embarcadero in other geographies, we see our alliance in South Africa as an opportunity to grow our business in the region. We will leverage our experience of Embarcadero products and the South African market to deliver added value to customers."

Embarcadero offers reseller partners a number of benefits to help them further develop and strengthen their business. These include access to the full range of Embarcadero tools, comprehensive product training, joint marketing campaigns, customer event assistance, technical support and excellent profit margins. For information about the partner programme, contact Glenn Wylie via moc.oredacrabme@eilyw.nnelg.

About Embarcadero Technologies

Embarcadero Technologies, Inc is one of the leading providers of software tools that empower application developers and data management professionals to design, build, and run applications and databases more efficiently in heterogeneous IT environments. Over 90 of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero's award-winning products to optimise costs, streamline compliance, and accelerate development and innovation. Founded in 1993, the company is headquartered in San Francisco with offices located around the world. Embarcadero is online at www.embarcadero.com.