Google testing 'streaming engine'?

According to Adam Bunn, head of SEO at UK-based independent specialist search and social marketing agency Greenlight, although it is a very impressive demonstration of processing power, that's about where it ends...

"This is the second bizarre experiment we've seen Google try in the space of a few days, the first being the search engine results page (SERP) being dominated by one site. I'm dubious about the value it adds, and I think if anything, people will be confused and turned off by it. Consequently, however, Google is measuring success of this, the results probably won't be positive enough to warrant rolling this out to all. In both cases I would be highly surprised if the experiment works."

Adams notes the SERPS being dominated by one domain would obviously be big news if it happens, making brands searches that are dominated by one site all but pointless to target with SEO. However, he also stresses that the likelihood of Google rolling out either of these tests is low, and points out that Google does lots of tests all the time in its quest to improve the search experience. "Given the number of tests Google conducts there are always going to be some that miss the mark."

Adam Bunn is head of SEO at Greenlight. A search professional with over six years SEO experience behind him, he oversees natural search strategies for all Greenlight's SEO clients such as Santander, Vodafone UK and Interflora. Bunn has experience of building and leading strong SEO consultancy teams. Bunn has also run bespoke external training programmes for the likes of First Conferences and Lastminute.com. He regularly provides innovative thought leadership pieces, white papers and opinion pieces for trade publications including Econsultancy, UTalkMarketing and Tech Weekly.