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    Cannes Lions 2010 entries increase 7%

    London, UK: With a total of 24 242 entries - representing an increase of 7% - the 57th Cannes Lions has achieved the forth highest number in the history of the festival.
    Cannes Lions 2010 entries increase 7%

    The organisers of the 57th Cannes Lions International Advertising Festival today announced that more than 24 000 entries from 90 countries, the 4th highest level of entries ever, will be competing for the coveted Lions at this year's event, an increase of 7% versus last year.

    "Cannes Lions reflects the communications industry, and these results tell a fascinating story," says Philip Thomas, Festival CEO. "Firstly, of course, they suggest that the industry as a whole is recovering from the distress of 2009 (entries to the Festival were down 20% last year) and indeed they show recovery coming not only from places you would expect like Latin America or India, but also countries like Sweden, Turkey, the UK, France and the USA, all of which have picked up considerably."

    "The figures also show different categories showing differing levels of growth. While some traditional sections are down year-on-year, there are significant increases in Media and Cyber as well as in the newer Cannes Lions sections - especially PR and Promo & Activation which have grown by 32% and 43% respectively," continued Philip Thomas. "We look forward to welcoming the 12 juries to Cannes where they will take on the daunting task to view, judge, deliberate and honour the best creative work from the world's communications industry."

    Category 20092010% Variation
    2010 v 2009
    Cyber Lions22052603+18%
    Design Lions11391297+14%
    Direct Lions13641440+5.5%
    Film Lions34533191-7.5%
    Media Lions18402162+17.5%
    Outdoor Lions44983822-15%
    PR Lions431571+32%
    Press Lions50484821-4.5%
    Promo & Activation Lions11181595+43%
    Radio Lions11531235+7%
    Titanium and Integrated Lions403395-2%
    Film Craftn/a1110n/a
    TOTAL2265224242+7%

    All the entries can be viewed in the Palais des Festivals in Cannes during the Festival week. To register to attend the Festival, go to www.canneslions.com.

    Entries by country

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