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A key speaker is Tony Hertz who will give an informal, enthusiastic and passionate morning presentation entitled 'The 7 Secrets of Creative Radio', which has evolved from his 35 years as an awarded radio specialist and international agency creative director. In various incarnations, it's received good reviews in 32 countries and was a featured workshop this year at Cannes. He will also be playing great radio from Japan, France, Argentina, Colombia, the Philippines, the UK, Australia and the US.
He will also be presenting a more focused afternoon mini-workshop entitled 'Radio 4 Art Directors', why good agencies make less than good radio ads and how to make them better.
For more, go to www.rab.co.za/radioworks.