This year, for the first time, the UCT Graduate School of Business's Nomadic Marketing programme is coming to Johannesburg, 17 - 19 February 2009. Nomadic Marketing is targeted at media and marketing executives who need to know how to integrate social media into their current campaigns and strategies.
The programme will launch the year's open enrolment programmes, running 17 - 19 February at the Michaelangelo Hotel. Due to the early start, a smaller class than normal is expected, which will make the learning context more personal.
Despite the hype around social media tools and technologies such as blogs, social-networks, podcasts and mobile applications, as many companies have had successes as have had failures using them. Many of these companies have approached these tools without understanding their context, community and customs. Research has shown that social media is most effective when used as part of a holistic marketing framework, and can deliver extraordinarily high ROI when implemented strategically and managed effectively.
Three perspectives
The subject is approached from three perspectives:
- Tools and technologies: learning the basic technical components of new media marketing and social media communication
- Management and optimisation: ensuring that the tools and technologies are used effectively, managing and optimising their performance
- Strategy and integration: how to integrate the Nomadic Marketing approach into traditional campaigns.
The lecturing faculty have been chosen based not only on their knowledge and experience in social media but on their ability to communicate their insights, including specialist practitioners such as YouTube star and Highway Africa Digital Journalism award-winning Khaya Dlanga, social media PR expert Melissa Attree, and experiential social media maven Jon Cherry of Cherryflava.
The course notes are drawn from leading experts from around the world, and include reference articles that are gathered up to the week prior to the programme running to ensure freshness and relevance of the content and informaton. Additionally, delegates all receive a prescribed textbook that covers the basics of e-marketing.
There will also be a number of case-studies from entrepreneurs, big media players and corporates who have used social media, both effectively and less so.
Nomadic Marketing, which launched in June 2007, is directed by Dave Duarte, a blogger, co-owner of Muti.co.za, public lead of Creative Commons South Africa, and partner in consultancy and training firm Huddlemind Labs.
For more information, go to www.gsb.uct.ac.za/nomadic, email or tel +27 (0)21 406 1268.
