Jenni Critchfield new CineMark CEO

Jenni Critchfield, newly appointed CEO of CineMark

CineMark is the cinema advertising sales company that represents Ster-Kinekor and selected independent cinemas, and is responsible for the advertising sales of 64.6% of South African cinema complexes and 66.6% of South African cinema audiences.

Commented Trevor Ormerod, chairman of Primedia's Cinema & Print Division, “Jenni is a veteran in the media field, and has previously held numerous senior sales positions over the last 17 years at Primedia Broadcasting. It is with this wealth of experience and knowledge, as well as management insight in the strategic and sales fields, that Jenni will lead CineMark into the future. I am confident that Jenni's impressive record will take CineMark to new heights.”